Guest Post

PR…Why We Are Who We Are

Once in a while, I go off on a mental gadabout and wander through reasons and rationale for my…and my colleagues…existence as public...

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Getting Back to the PR Basics

Just a couple of years ago, I was a sophomore at Drexel University running my own PR consultancy, Kratz PR while juggling several PR...

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Public Relations Education: A Matter of ‘Degrees’

I had the opportunity at the Public Relations Society of America’s International Conference in October to learn about a new initiative...

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HOW TO integrate social collaboration in your PR 2.0 strategies

For the past year, I've been on quest to spread the word about open social collaboration and productivity and why it is the key to social...

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Effective Communication…Can You Hear Me Now?

“I know that you believe you understand what you think I said, but I’m not sure you realize that what you heard is not what I meant.”...

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Ethics ‘Month’: Why Not Make It A Lifetime?

September is traditionally the time of the year when the Public Relations Society of America observes “Ethics Month,” and PRSA chapters...

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August #PRStudChat Recap: Unraveling the Technical Aspect of PR

Two months ago, I had an epiphany, or at least the beginning of one. I sat on a couch in my living room, questioning my non-existent...

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Ethics, Public Relations, and the 2.0 World

A cartoon that appeared in a business publication a few years ago always comes to mind when I hear the word “ethics.” A business...

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