Guest Post

A pitch for PR to focus more on owned media

A Guest Post by Justin Goldsborough: What if I was writing this blog post with only the hope that it would be published? What if I took the...

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The DNA of an Apology

Every week, it seems there is a new PR crisis sweeping across our Twitter streams. Groupon, Airbnb, Kenneth Cole, Esquire, the list goes on...

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Are you Prepared for the Shift in the Purchasing Process?

A Guest Post By Valerie Simon 1990:  I want to go to a new restaurant. I open up the yellow pages, or a copy of a local magazine to find a...

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Introducing my PR Guest Blogger Friends

I’m kicking off a PR guest blogger series on October 3, 2011.  Several of my blogger friends have offered to help out while...

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GUEST POST: Not Just a Day with Deirdre

My trip to New Jersey was inspired by a bland class assignment for my public relations course at Ferris State University in Big Rapids,...

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Guest Post: Building Relationships for Tomorrow

There’s a little song I learned back in Girl Scouts (yes, I was a girl scout... rocked the cookie sales, horrid when it came to crafts!)....

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PR Moves Toward Collaboration

It's no secret that we're all being asked to do more with less. Efficiency is a regular part of our vocabulary -- and a standard by which...

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