Guest Post

How to Get Your Agency Hired in a #PR Expanded World

Having just written “A Client’s Guide to Hiring PR & Communications Agencies,” we’ve turned the lens around to provide insights...

Read More

Use Your Class to Get a Job in Social Media

When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. Beyond the exhaustion of working and...

Read More

The New Era of Global: What Marketers Need To Know

For many companies today, being global describes far more than the geographies in which they operate. Increasingly, it means taking action...

Read More

How Sports #PR has Changed for the Better (Mostly)

As with most fields in Public Relations, there is no arguing that social media is changing the game. Consumers, especially young ones, are...

Read More

The Modern Communicator Builds Relationships that Last

It’s well known that public relations professionals are very good at building relationships. But is it enough? We all know someone in our...

Read More

The Key to Overpowering Arrogance

Arrogance is the downfall of man and humility goes hand in hand with empathy. Humility and empathy are the antidote for arrogant...

Read More

PR 2.0 for Communicating Research

Kevin Kelly, co-founder of Wired magazine, noted the following in a BBC story: “truth is no longer dictated by authorities, but is...

Read More

Four Ways to Stay Curious & Creative in Our Digital World

The role of technology in our digital age is more apparent than ever. We are surrounded by an overwhelming amount of social media...

Read More