Influencers

3 “Shuns” Social PR Superheroes Can’t Afford to Shun in 2017

As you read this, I’m about three-quarters of the way through my month-long working tour of India. It’s been pretty crazy, as I’ve...

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How to Lose an #Influencer in 10 Days (or Less)

Do you remember the movie, How to Lose a Guy in 10 Days, starring Kate Hudson and Matthew McConaughey? The character Andie Anderson,...

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2014: A Year of New Initiatives

It’s almost the end of the year. I usually write a “Trends in PR” or a “New Year’s Resolution” post. However, this year, I’ve...

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Bloggers Have More of an Influence in 2011

I found a really interesting annual study by Technorati called, “State of the Blogosphere 2011: Introduction and Methodology.” Of...

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Is Your Comment Response Chart Ready?

Experience tells us that social media may lead to escalated levels of communication or crisis at any time. Whether a company has...

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Is Influence a Bad Word?

The more I chat with my peers, the more I receive strong feedback about the word, “influence.” In a few conversations, it’s been...

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Influence is NOT….

It’s Friday, so let’s keep it light and fun, yet meaningful.  Today’s topic is influence. Because influence is often difficult to...

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Announcing PeerRatr: Rate Yourself and Your Peers

I’ve been writing about the subject of influence, looking at it from the perspective that influence increases when your peers are...

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