Integrated Communications

You May Have a Title But Your Role Has Expanded

We live in very exciting times. Like it or not, social media gave us a fantastic gift: The gift of professional development at our...

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#PRStudChat & CommPRO Publisher Fay Shapiro Discuss the Role of #PR in the Integrated Marcom Structure

Today, many organizations claim they are embracing an integrated marketing approach but are they really? On Wednesday, May 18th at 8:30...

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Four Tips on Successfully Building Your Own Creative Department

Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design...

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PRLab and PRStudChat Prepare Students for an 18-Hour Pro Bono Marathon

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono,...

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Special Announcement: The #PRStudChat Community Kicks Off the New Year on January 18th

Happy New Year #PRStudChat friends!  We’re ready to kick off 2012 by focusing on the customer experience.  On Wednesday, January 18th...

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The Techniques of the New PR Champion Webinar Q&A

On December 7, 2011, I participated in a Vocus Webinar on “The Techniques of the New PR Champion.”  It was exciting for me to present...

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What Will #PR Look Like As We Approach 2015?

It’s never too early to make predictions.  As I watched the Holiday decorations go up in my neighborhood over the weekend (I know,...

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Is Your Comment Response Chart Ready?

Experience tells us that social media may lead to escalated levels of communication or crisis at any time. Whether a company has...

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