Deirdre Breakenridge

Happy New Year #PRStudChat friends!  We’re ready to kick off 2012 by focusing on the customer experience.  On Wednesday, January 18th 2012 at 8:30 p.m. ET, the #PRStudChat community will discuss how using public relations creates a better brand experience. Joining us on the 18th is our special guest Jim Joseph (@JimJosephExp), President of Lippe [...]

On December 7, 2011, I participated in a Vocus Webinar on “The Techniques of the New PR Champion.”  It was exciting for me to present some of the material from my new book, “Social Media and Public Relations: Eight New Practices for the PR Professional.”  With a lot to say on the topic and very [...]

It’s never too early to make predictions.  As I watched the Holiday decorations go up in my neighborhood over the weekend (I know, it’s not even Thanksgiving yet), it made me think about 2012 and the years to come.  So, here is my “moving forward” post on what going to happen in PR next year, [...]

Experience tells us that social media may lead to escalated levels of communication or crisis at any time. Whether a company has contributed to a situation that upsets its customers, information is misunderstood, or there is a malicious attack on the brand, you have to be prepared.

I’m really excited to moderate a rapid-fire small business panel at Blogworld on May 24th in New York City.  We are going to dig into the challenges and successes of the small business, when it comes to social media communications.  In preparation for the panel session, I was reviewing some interesting materials, and came across [...]

In the past, you may have heard me say,”No one owns social media.”  However, that doesn’t mean that different departments in your company aren’t trying to own it.  Actions always speak louder than words. I remember reading a post a year ago by Jeremiah Owyang that I thought was excellent.  He outlined five ways that [...]

My last blog post on creating a social media policy focused on a how to approach the development of your policy in order to represent your organization, based upon the type of social outreach, as well as employee and public participation in your social networking initiatives.

The last time I wrote about Marketwire, I was praising the company for their progressive technology and social media 2.0 service. I had also just worked with them jointly on a book signing in their exhibit booth at the PRSA International Conference in Detroit back in 2009. I’ve been watching Marketwire ever since, and thought it was time to write about them again.