Deirdre Breakenridge

Tumblr is certainly growing in popularity. A recent Mashable article mentioned that according to ComScore, Tumblr scored 13.4 million unique visitors in the U.S. in July, increasing 218% from the same time last year. The “blog-meets-social-network service” is experiencing what most are calling explosive growth. Tumblr has been on my radar for quite sometime having witnessed how our teens use it and rave about it.

I recently spoke with Julie Cros, founder of Post Planner, and was interested to learn how she married marketing and technology. With so many of us learning, testing and embracing technology, I asked Julie to share her story on how and why she decided to launch the Post Planner Facebook application.

I recently met Ruth Bazinet, director of media relations and social media in the Office of Public Affairs at Roger Williams University in Bristol, R.I. When we were on Twitter discussing a #PRStudChat mentoring project, Ruth sent over information on her PR internship program that really caught my eye.  The program was full of wonderful [...]

You may remember me writing about “A Year Without Newspapers,” which was an experiment by Adam Vincenzini. Adam’s challenge was to go an entire year without reading a newspaper. Last week, Paul Sutton introduced me to another challenging experiment and I think this one is just as tough, if not tougher to achieve.  Paul, who [...]

My 16 year-old-daughter first introduced me to Tumblr when she told me that she wanted to start her own blog.

Public Relations TV, better know as PRTV, was founded by Harrison Kratz of Kratz PR.  Harrison hosts a series of interviews and webisodes every week to educate public relations students and professionals, and to provide a good resource for information about the PR industry. I was interested in learning more about PRTV and caught up [...]

Like most PR and communications professionals, I’ve been paying attention to the location based companies and how this space is growing and capturing the attention of our brands. I met Tim Reeth, founder of Blasterous and took an immediate interest in what his company was doing with its location based services.

Here’s my third and final interview at the the Mercedes-Benz Bridgehampton Polo Challenge on Saturday, August 28, 2010.  Mikinzie Stuart, Account Coordinator at SHIFT Communications chatted with me on how to make the transition from PR student to PR professional.  The video comes to you live from the SWAGG VIP tent.