Interview

Q&A Interview with theSkimm co-founders, Carly Zakin and Danielle Weisberg

If you haven’t checked out theSkimm, I encourage you to take a look. I recently wrote about the daily email newsletter in my blog post,...

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Part I: Treat Every Meeting Like a First Interview

This post is Part I of a two-part series on Treating Every Meeting Like a First Interview. When I mentor young professionals, we discuss...

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Mobilizing Your Social Media Workforce

Have you thought about the potential of mobilizing your entire workforce through social media rather than one or two individual voices? ...

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How To Give A Tweet-Worthy Media Interview

The last time you watched a major event on television—a presidential debate, the Academy Awards, the Super Bowl—did you have your...

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An 18-Year-Olds Take on #Instagram

Having teens in the family, and access to their friends, is one of the greatest ways to obtain first-hand information from the young tech...

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In PR, How Have Relationships Changed?

During the research phase of my book, I spoke with many PR and marketing professionals about how they were using social media to develop...

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To My #PR Tech Tester Friends: Help with the Social Web is Here!

f you’ve been following my blog posts for the last couple of months, they’ve been focused on several new practices in PR, as a result...

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Social Media Measurement: An Interview with EVP Marty Levine at Prosyna

As I was conducting research for my new book, Social Media and Public Relations: Eight New Practices for the PR Professional, I came across...

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