Deirdre Breakenridge

I’m thrilled that Dave Carroll of the band, Sons of Maxwell, interviewed with me. Dave was kind enough to provide us with his perspective on how his recent YouTube video, United Breaks Guitars resulted in passion and enthusiasm from people around the world. The video has over 4.4 million views and over 30,000 ratings!

I’ve written a couple of posts recently that focus on the importance of technology and how it’s critical for PR people to explore and get up to speed with the latest applications and resources not only for their own agencies but also for their clients. That’s why I thought it would be a good idea to do an update on the new developments at TEKgroup International.

I met Lee Miller, an expert on influencing, social networking on Facebook. Lee teaches Influencing and Negotiating at Columbia University and Seton Hall Business School. He is also the author of UP: Influence Power and the U Perspective – The Art of Getting What You Want featured on Fox and Friends and the co-author of A Woman’s Guide To Successful Negotiating (McGraw Hill) selected by Atlanta Woman magazine as one of the fifty best books for professional women and a featured book on The Early Show and Good Morning America. As a principal in NegotiationPlus.com, Lee advises, trains and coaches in the area of influencing and has developed critically acclaimed training programs on influencing for leaders, and virtual influencing and multi-cultural influencing.

I had the pleasure of interviewing Thom Brodeur for my book, PR 2.0, New Media, New Tools & New Audiences. Thom reached out to me recently to inform me about some exciting news. He accepted a position at HARO as COO. I thought it would be great to talk to Thom to see what he’ll be doing in his new role and to have him discuss his perspective on the future of PR. He provided me with another great interview that I’d like to share with you!