Media Training

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade...

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The Three Things To Kill In Your Media Interviews

Memory studies consistently find that people forget the vast majority of what they read, hear, or see, especially if they are only exposed...

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Seven Rules To Remember When a Crisis Strikes

You have a crisis communications plan in place. You’ve assembled a crisis response team, written a comprehensive crisis plan, and role...

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Radio: Seven Ways to Rock Your Next Interview

I’ve done hundreds of radio interviews throughout my career. They seem simple. After all, you just pick up a phone or visit a studio and...

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Eight Ways To Deliver A Better Phone Interview

Most people don’t know how to use a telephone. Sure, they talk on the phone with their family, friends, and business contacts every day....

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5 Tactics Reporters Use To Intimidate You

My media training clients often tell me they don’t trust reporters because they use “sleazy” tactics to coax information from them. ...

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