Deirdre Breakenridge

I presented to the members of PRSA this week on building a social media policy and best practices of policy development. Part of the discussion focused on the language and tone that you find in social media policies and guidelines.

My last blog post on creating a social media policy focused on a how to approach the development of your policy in order to represent your organization, based upon the type of social outreach, as well as employee and public participation in your social networking initiatives.

I recently participated in a webinar for the Ocala Chapter of the Florida Public Relations Association. My topic was building social media into your business plan. Social media is a game changer for business and as a result companies are rethinking resources (people), process and technology .