Deirdre Breakenridge

Wednesday, October 13th at 8:30 p.m. is #PRStudChat with our panel of educators and a focus on social media in the classroom.  We want to thank all of our students who nominated a favorite educator to participate on the panel. It’s my pleasure to announce the panelists: Karen Russell (@KarenRussell)  PR professor at the University [...]

October 13th is our next #PRStudChat session and we all realize the importance of social media in the classroom. And, because school is in session, we want to focus (and celebrate) the many educators who doing great work with their students in this area. We’d like to put together a panel of educators and we’re hoping that you will help us. If you have a favorite educator, you can nominate that professor to participate on our panel. To nominate a professor, simply forward his/her Twitter handle to @PRStudChat for consideration.

I’m preparing for my trip to Puerto Rico to speak at the University of Sacred Heart and then at the Puerto Rico Public Relations Association.  I was pleasantly surprised when my friends at the University asked me to discuss the topic of Cyberbranding at their 25th Anniversary celebration.  I wrote my book, Cyberbranding: Brand Building [...]

We’re gearing up for our September 15th #PRStudChat session this week with a great line up of young PR pro panelists who will discuss their “Transition from PR Student to PR Professional.”

I’ve noticed some interesting conversations lately about strategy, execution and accountability. If you are on the strategy side, and advising a brand, are you held accountable for the execution (if it’s not your part)? Is it easier just to advise, then to execute social media? My own personal opinion is that we rise to a higher or maybe I should say a “new” level when we are able to do both.

Ever since I interviewed Mikinize Stuart at the #swagghamptons event regarding the transition from student to PR professional, there’s been an overwhelming response to this video post. It’s certainly an important topic and one that is extremely helpful to those students who will someday go through the same transition process.

Here’s my third and final interview at the the Mercedes-Benz Bridgehampton Polo Challenge on Saturday, August 28, 2010.  Mikinzie Stuart, Account Coordinator at SHIFT Communications chatted with me on how to make the transition from PR student to PR professional.  The video comes to you live from the SWAGG VIP tent.

Here’s my second interview at the the Mercedes-Benz Bridgehampton Polo Challenge on Saturday, August 28, 2010. Sheila Marikar, Entertainment Reporter/Producer at ABCNews.com, was kind enough to interview with me regarding the importance of building a relationship (the right way) with the media. The video comes to you live from the SWAGG VIP tent.