PR 2.0 Technology

Across the Generational Divide: Two Marketers’ Perspectives

A Guest Post by Gail Nelson, Head of Marketing, SYZYGY & Amanda Degelmann, Marketing Coordinator, SYZYGY We’re in the midst of...

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PR Agency Search: Priorities in a PR Expanded World

A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatchTM Almost four in 10 respondents to a survey of corporate...

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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After...

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5 Easy Tips for Learning in Not So Obvious Places

Learning doesn’t have to be limited to the physical classroom environment. Although I love teaching in the classroom, today I’m also an...

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7 Things You Need to Know Before Starting a PR Business

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive,...

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Invest in Your Professional Development or Lose Your Job

Here we are, the second month of the year is almost gone. That begs the question how are you doing against your PR professional development...

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5 Media Lessons to Guide You in 2017

In 2016, the Edelman Trust Barometer revealed that the trust in media was actually on the upswing. There was a turnaround in 20 out of 28...

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PRTech Is Evolving. Is Your PR Strategy?

In a recent post, I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s...

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