Deirdre Breakenridge

Here’s a quick question for you to think about … How are you supporting your social media policy?  We build policies to guide our employee communications as well as how the public interacts with us through social media.  It’s important to think about the training and the tools and resources to help employees successfully implement [...]

You may remember me writing about “A Year Without Newspapers,” which was an experiment by Adam Vincenzini. Adam’s challenge was to go an entire year without reading a newspaper. Last week, Paul Sutton introduced me to another challenging experiment and I think this one is just as tough, if not tougher to achieve.  Paul, who [...]

My 16 year-old-daughter first introduced me to Tumblr when she told me that she wanted to start her own blog.

I was recently invited to participate in TEKgroup International’s Online Newsroom Summit in September. A great deal has changed over the years with respect to developing or “socializing” your newsroom. Because companies are looking to accommodate social audiences, the newsroom is an area that has experienced a makeover.

When it comes to PR and managing the reputation of the brand, it’s important to be proactive by setting the proper systems in place. The Social Media Gatekeeper System is a great way to keep social media managed and under the guidance of the organization.

A best practices approach to social media begins on the inside of the organization, with education and training for employees. In a recent blog post, “Internal Social Media Education and Collaboration,”

I’ve been writing about the subject of influence, looking at it from the perspective that influence increases when your peers are personally involved in the rating process.   In order to build your own influence and in order for someone to influence you, certain behavioral characteristics must be evaluated.  These characteristics range from Trust, Passion and [...]

I’ve been writing about the social media audit process, uncovering what an organization learns when they go through this exercise. My last post “The Social Media Audit: Five Common Missing Pieces” mentioned the fifth missing piece as “Training and Education.”