Deirdre Breakenridge

Here’s my third and final interview at the the Mercedes-Benz Bridgehampton Polo Challenge on Saturday, August 28, 2010.  Mikinzie Stuart, Account Coordinator at SHIFT Communications chatted with me on how to make the transition from PR student to PR professional.  The video comes to you live from the SWAGG VIP tent.

Here’s my second interview at the the Mercedes-Benz Bridgehampton Polo Challenge on Saturday, August 28, 2010. Sheila Marikar, Entertainment Reporter/Producer at ABCNews.com, was kind enough to interview with me regarding the importance of building a relationship (the right way) with the media. The video comes to you live from the SWAGG VIP tent.

I was invited by Sarah Evans and SWAGG to be their guest at the Mercedes-Benz Bridgehampton Polo Challenge on Saturday, August 28, 2010. It was such an amazing day, traveling on the SWAGG party bus, spending time in the SWAGG VIP tent and enjoying the Polo match. I was able to steal a few minutes with Sarah (in between her interviews with celebrities that stopped by) to discuss what PR and communications professionals need to know about the mobile space.

In order to grow in our communications careers, we have to move our best practices forward.  My video discusses the best values, core competencies and skills from PR past, which we move forward and use to be successful in PR 2.0 and social media communications. How do you move the best of PR forward as [...]

I just finished the book Engage! by Brian Solis.  I’ve had the book for a couple of months and it’s not a book that you should just breeze through quickly.  I mean this in the best possible way.  This book deserves time and attention.  Now, I have to disclose that I am a big fan [...]

In the past, you may have heard me say,”No one owns social media.”  However, that doesn’t mean that different departments in your company aren’t trying to own it.  Actions always speak louder than words. I remember reading a post a year ago by Jeremiah Owyang that I thought was excellent.  He outlined five ways that [...]

If you’ve done your listening exercises (monitoring the social landscape through keyword searches) you may have discovered your competition is on Twitter. As a part of your own social media strategy and planning audit, it’s important to evaluate what your competition is doing, how they are connecting with influencers and how quickly they’re advancing on this network.

Speaking at the Florida Public Relations Association 72nd Annual Conference was such a great experience for me. I enjoyed presenting PR Revolution: From PR Past to Hybrid Power, which was received with open arms.  After my keynote, one topic of discussion I found extremely interesting surfaced during a Q&A session with the senior counselors.  The [...]