Last night #PRStudChat had a very dynamic discussion with community members about the PR Influencer and how to build trust online. We heard some excellent insight from our students, educators and pros. Now it’s time to see what our special guest, @chrisbrogan said about being a PR influencer. Here are Chris’ responses to our questions last night:
As a job mentor, my main responsibility is to help my young professional friend find a new position. But, rather than discussing what he’s supposed to do to reach his job search goals, my post is geared toward my weekly responsibilities (not one but many) and what I have to accomplish to be more helpful […]
by Deirdre Breakenridge • Influencers, PR 2.0, PR 2.0 Technology, PRStudChat, Social media, Twitter • Tags: Breakenridge, Chris Brogan, communities, Deirdre Breakenridge, influencers, PR, PR 2.0, PRStudChat, public relations, Putting the public back in Public Relations, Ruder Finn, Social media, twitter
We are less than a week away from our February 23rd #PRStudChat with our very special guest @ChrisBrogan, co-author of Trust Agents. Chris joins us that night at 9:00 p.m. ET (please note the time change as we usually begin at 8:30 p.m. ET) for our Twitter discussion on the PR influencer and how to […]
by Deirdre Breakenridge • blogging, Influencers, PR 2.0, Social media • Tags: Arianna Huffington, Charlene Li, Chris Brogan, communities, Deirdre Breakenridge, Gary Vaynerchuk, influencers, Michael Arrington, PR, PR 2.0, Relationships, Social media
Last week I created a video blog about my reading regimen. As I went over my favorite reading resources, two articles stuck in my mind. It was the title of an Entrepreneur Magazine column called “THE WAY I WORK.” The first column highlighted Michael Arrington of TechCrunch, who described his work style as, “My style is to bust the door down and clean the mess up later.” I couldn’t get his work regimen out of my head. Then when Iooked at the same column, a couple of months earlier. Except this time, it was Gary Vaynerchuck letting everyone know that his style was, “Everyday, between every phone call – during every spare second – I’m on Twitter.” These article had an impact on me.
by Deirdre Breakenridge • PR 2.0, PR 2.0 Technology, Social media, Social Media Policy • Tags: blogging, Breakenridge, communities, Deirdre Breakenridge, PR, PR 2.0, PR Plan, PRSA, public relations, Putting the public back in Public Relations, Relationships, Social media, Social media policy, Social networks
The key to building an effective social media policy is to customize the guidelines to meet the needs of your organization. A well developed policy will guide your employees in the many ways that they engage in social communications. The best practice approach requires that your organization invest the time, resources, and effort to plan and build a policy that empowers the organization, allows people to understand the value of social media and helps them to see how they can better participate as internal brand champions.
by Deirdre Breakenridge • blogging, PR 2.0, PR 2.0 Technology, Social media, Video • Tags: blogging, Breakenridge, Deirdre Breakenridge, eMarketer, Entrepreneur, Inc., influencers, PR, PR 2.0, PRSA, public relations, Putting the public back in Public Relations, Ragan.com, SmartBrief, Social media
You may have heard me say this before, but it’s really important to read everyday to stay on top of the trends, news and industry information. There are so many great resources for professionals to keep us in the “know.” However, we also need to set up a daily reading regimen to peruse interesting articles, blogs, newsletters, etc.
by Deirdre Breakenridge • blogging, Influencers, PR 2.0, PR 2.0 Technology, Social media • Tags: blogging, Breakenridge, communities, Deirdre Breakenridge, Heather Whaling, influencers, Katie Paine, Lee Odden, Peter Himler, PR, PR 2.0, public relations, Putting the public back in Public Relations, Relationships, Sarah Evans, Social media, Traackr
When Traackr reported the Top 25 PR Influencers, I thought it would be fun to quickly find out a little more about some of the bloggers on this list (beyond the “Footprint” that was provided). I decided to take a few of their blog posts and drop them into Wordle.net, turning them into beautiful word clouds.
by Deirdre Breakenridge • Facebook, PR 2.0, PR 2.0 Technology, Privacy, Social media, Twitter • Tags: blogging, Comment Response Chart, communities, Deirdre Breakenridge, Facebook, influencers, PR, PR 2.0, public relations, Putting the public back in Public Relations, Social media, twitter
I’ve been studying brand responses to blog posts and comments for quite some time. However, a recent Facebook incident made me build my own personal comment policy for my online persona. No matter who you are, or your level of influence, you need to be prepared to respond when someone takes the conversation to a […]