I’ve been examining the characteristics of an influencer and the rise to influence among a network of peers. I’ve narrowed it down to several characteristics that I’d like to share with you. Each characteristic has different values, so you can cultivate these attributes on your own. My philosophy is that if you can rate yourself […]
by Deirdre Breakenridge • PR 2.0, Social media, Social Media Planning, Strategic Communications • Tags: Deirdre Breakenridge, PR 2.0, public relations, Social media, Social Media Audit, Social networks
When you’re in your social media planning phases, an audit is critical to the success of your social communications program moving forward. The social media audit is usually conducted to identify any of the challenges or problem areas within a brand’s current program, as well as to pinpoint genuine opportunities and what’s been working with […]
I was very happy to see the survey results of a joint study with Worldcom PR Group, the largest partnership of independent PR firms in the world and the Transworld Advertising Agency Network (TAAN), a blue chip organization of advertising agencies. The joint study discussed how PR is getting higher grades in social media, with good projections toward revenue growth in 2011, as reported by the principals of the agencies that were surveyed.
We’re gearing up for the #PRStudChat March 16th session at 8:30 p.m. ET, which is being developed, coordinated and run by several of our #PRStudChat senior classmates. Valerie and I thought it would be a great opportunity for the community to learn the student perspective on social media, trends on campus, what interests students about […]
I want to move away from the influencer numbers (reach, resonance, relevance) for a moment and focus on the characteristics that “create” an influencer. Do you think it’s possible for an ordinary person (yes, that means you and me), with daily communication to cultivate certain characteristics and become noticed, appreciated, recognized and regarded as someone with influence?
#PRStudChat kicked off 2011 with a new blog and the PRStudCast podcast series hosted by Harrison Kratz and Ashley Funderburk. Our Twitter community is growing, with over 2,100 followers and the last chat session on February 23rd, had over 1,250 tweets with more than 240 contributions. Though the year is young, in 2011 we have […]
by Deirdre Breakenridge • Influencers, PR 2.0, PR 2.0 Technology, PRStudChat, Social media, Twitter • Tags: Chris Brogan, communities, Deirdre Breakenridge, influencers, PR, PR 2.0, PRStudChat, public relations, Social media, twitter
Last night #PRStudChat had a very dynamic discussion with community members about the PR Influencer and how to build trust online. We heard some excellent insight from our students, educators and pros. Now it’s time to see what our special guest, @chrisbrogan said about being a PR influencer. Here are Chris’ responses to our questions last night:
As a job mentor, my main responsibility is to help my young professional friend find a new position. But, rather than discussing what he’s supposed to do to reach his job search goals, my post is geared toward my weekly responsibilities (not one but many) and what I have to accomplish to be more helpful […]