We’re gearing up for the #PRStudChat March 16th session at 8:30 p.m. ET, which is being developed, coordinated and run by several of our #PRStudChat senior classmates. Valerie and I thought it would be a great opportunity for the community to learn the student perspective on social media, trends on campus, what interests students about […]
I want to move away from the influencer numbers (reach, resonance, relevance) for a moment and focus on the characteristics that “create” an influencer. Do you think it’s possible for an ordinary person (yes, that means you and me), with daily communication to cultivate certain characteristics and become noticed, appreciated, recognized and regarded as someone with influence?
#PRStudChat kicked off 2011 with a new blog and the PRStudCast podcast series hosted by Harrison Kratz and Ashley Funderburk. Our Twitter community is growing, with over 2,100 followers and the last chat session on February 23rd, had over 1,250 tweets with more than 240 contributions. Though the year is young, in 2011 we have […]
by Deirdre Breakenridge • Influencers, PR 2.0, PR 2.0 Technology, PRStudChat, Social media, Twitter • Tags: Chris Brogan, communities, Deirdre Breakenridge, influencers, PR, PR 2.0, PRStudChat, public relations, Social media, twitter
Last night #PRStudChat had a very dynamic discussion with community members about the PR Influencer and how to build trust online. We heard some excellent insight from our students, educators and pros. Now it’s time to see what our special guest, @chrisbrogan said about being a PR influencer. Here are Chris’ responses to our questions last night:
As a job mentor, my main responsibility is to help my young professional friend find a new position. But, rather than discussing what he’s supposed to do to reach his job search goals, my post is geared toward my weekly responsibilities (not one but many) and what I have to accomplish to be more helpful […]
by Deirdre Breakenridge • Influencers, PR 2.0, PR 2.0 Technology, PRStudChat, Social media, Twitter • Tags: Breakenridge, Chris Brogan, communities, Deirdre Breakenridge, influencers, PR, PR 2.0, PRStudChat, public relations, Putting the public back in Public Relations, Ruder Finn, Social media, twitter
We are less than a week away from our February 23rd #PRStudChat with our very special guest @ChrisBrogan, co-author of Trust Agents. Chris joins us that night at 9:00 p.m. ET (please note the time change as we usually begin at 8:30 p.m. ET) for our Twitter discussion on the PR influencer and how to […]
by Deirdre Breakenridge • blogging, Influencers, PR 2.0, Social media • Tags: Arianna Huffington, Charlene Li, Chris Brogan, communities, Deirdre Breakenridge, Gary Vaynerchuk, influencers, Michael Arrington, PR, PR 2.0, Relationships, Social media
Last week I created a video blog about my reading regimen. As I went over my favorite reading resources, two articles stuck in my mind. It was the title of an Entrepreneur Magazine column called “THE WAY I WORK.” The first column highlighted Michael Arrington of TechCrunch, who described his work style as, “My style is to bust the door down and clean the mess up later.” I couldn’t get his work regimen out of my head. Then when Iooked at the same column, a couple of months earlier. Except this time, it was Gary Vaynerchuck letting everyone know that his style was, “Everyday, between every phone call – during every spare second – I’m on Twitter.” These article had an impact on me.
by Deirdre Breakenridge • PR 2.0, PR 2.0 Technology, Social media, Social Media Policy • Tags: blogging, Breakenridge, communities, Deirdre Breakenridge, PR, PR 2.0, PR Plan, PRSA, public relations, Putting the public back in Public Relations, Relationships, Social media, Social media policy, Social networks
The key to building an effective social media policy is to customize the guidelines to meet the needs of your organization. A well developed policy will guide your employees in the many ways that they engage in social communications. The best practice approach requires that your organization invest the time, resources, and effort to plan and build a policy that empowers the organization, allows people to understand the value of social media and helps them to see how they can better participate as internal brand champions.