I’ve been studying brand responses to blog posts and comments for quite some time. However, a recent Facebook incident made me build my own personal comment policy for my online persona. No matter who you are, or your level of influence, you need to be prepared to respond when someone takes the conversation to a […]
by Deirdre Breakenridge • book, Interview, Mentoring, PR 2.0, PR 2.0 Technology, Social media • Tags: communities, Deirdre Breakenridge, Harrison Kratz, influencers, Kratz PR, PR 2.0, PRStudChat, public relations, Putting the public back in Public Relations, Relationships, Social media
Public Relations TV, better know as PRTV, was founded by Harrison Kratz of Kratz PR. Harrison hosts a series of interviews and webisodes every week to educate public relations students and professionals, and to provide a good resource for information about the PR industry. I was interested in learning more about PRTV and caught up […]
by Deirdre Breakenridge • blogging, PR 2.0, PRStudChat, Social media, Twitter • Tags: blogging, Breakenridge, Chris Brogan, communities, Deirdre Breakenridge, influencers, PR, PR 2.0, PRStudChat, public relations, Putting the public back in Public Relations, Relationships, Ruder Finn, Social media, twitter
On January 19th, we announced a very special guest for our #PRStudChat February session. @ChrisBrogan, co-author of Trust Agents, joins our Twitter discussion to enlighten our community on the PR influencer and how to build trust online. Today it’s very important for PR and communications professionals to realize that they are moving from a liaison role to an influencer role, as they become bloggers and educate through democratized media.
Before the holidays, a young PR/Marketing professional contacted me about helping him with his resume. I reviewed both his cover letter and resume carefully and gave him some initial feedback. He was thrilled with the comments and immediately incorporated my suggestions. One conversation led to another and the next thing I knew he asked me a very interesting question: Would you be my mentor to help me in my job search.
by Deirdre Breakenridge • blogging, PR 2.0, PR 2.0 Technology, Social media, Twitter • Tags: blogging, Breakenridge, communities, Deirdre Breakenridge, PR, PR 2.0, public relations, Putting the public back in Public Relations, Social media, twitter
Last week, a friend from Switzerland reached out and asked me a few questions about blogger relations. She was concerned with the time it takes to initiate and nurture relations with bloggers before you “need” them to write about a client. But, at the same time, she realized that unless you are specialized in a certain field, there is no way that you can converse with all these bloggers.
by Deirdre Breakenridge • Event, Organizational Behavior, PR 2.0, PR 2.0 Technology, PRStudChat, Social media, Social Media Policy, Strategic Communications • Tags: Breakenridge, communities, Deirdre Breakenridge, Diane Gomez, Jeffrey Esposito, Munroe Regional, PR 2.0, PRSA, PRStudChat, Putting the public back in Public Relations, Ryan Gerds, Social media, Social media policy, twitter, Vista Print
anuary 19th from 8:30 p.m. to 9:30 p.m. ET is our #PRStudChat session, which will focus on a hot topic that’s weighing on the minds of many executives: the social media policy. Our discussion will cover everything from team development (who is responsible for policy creation) and the important areas to be addressed in a policy to how policies should be guiding employee social outreach and participation.
Like most PR and communications professionals, I’ve been paying attention to the location based companies and how this space is growing and capturing the attention of our brands. I met Tim Reeth, founder of Blasterous and took an immediate interest in what his company was doing with its location based services.
by Deirdre Breakenridge • Event, PR 2.0, PR 2.0 Technology, Social media, Social Media Planning, Social Media Policy, Strategic Communications, Twitter • Tags: Breakenridge, communities, Deirdre Breakenridge, Dr. Walter Kimbrough, Ne Ne Leakes, Philander Smith College, PR 2.0, public relations, Real Housewives of Atlanta, Relationships, Social media, Social media policy, Social networks
This week, I had the pleasure of co-presenting with Dr. Walter Kimbrough, who is the President of Philander Smith College in Little Rock, Arkansas. We spoke at the Council of Independent Colleges (CIC) Conference in Palm Springs on the topic of Social Media 101.