PR 2.0

Get to Know Your PR 2.0 Influencers Better

Posted On 15 Mar, 2010 - 5 Comments

The other day my husband sent me a word cloud that compiled several of my recent posts into a cloud. I had a really good laugh because among the largest words was “Valerie.” You can tell that I mention Valerie Simon quite a bit as she is the other co-founder of #PRStudChat. This got me thinking about how you can use a simple tool such as Wordle to find out a little more about yourself and your influencers.

GUEST POST: Not Just a Day with Deirdre

Posted On 12 Mar, 2010 - 7 Comments

My trip to New Jersey was inspired by a bland class assignment for my public relations course at Ferris State University in Big Rapids, Michigan: job shadow a public relations professional for a day and write a five-page paper about the experience. Shortly after moderating #PRStudChat in January, I thought this could be a great opportunity to venture out of Michigan and connect with #PRStudChat co-founder and one of the greatest minds in the PR 2.0 movement, Deirdre Breakenridge. She was completely onboard with my proposal, going above and beyond my request: I got to spend not just a day just with Deirdre, but three.

Guest Post: Building Relationships for Tomorrow

Posted On 5 Mar, 2010 - 2 Comments

There’s a little song I learned back in Girl Scouts (yes, I was a girl scout… rocked the cookie sales, horrid when it came to crafts!). Make new friends, but keep the old. One is sliver and the other gold.

The First #PRStudChat Tweetup

Posted On 4 Mar, 2010 - 19 Comments

This must be the week of great PR announcements. Here is another special announcement about our very first #PRStudChat Tweetup. I’m happy to announcement that #PRStudchat is hosting a casual/informal event on Wednesday, March 10th at Gary Vaynerchuk’s (@garyvee) Wine Library (@winelibrary) in Springfield, New Jersey from 6:00 to 8:00 p.m.

#ChatMixer

Posted On 3 Mar, 2010 - 0 Comments

Here’s a special video announcement on #Chatmixer that will take place on Tuesday, March 9th at 8:00 p.m. EST. Looking forward to chatting with all of the different Twitter chat communities!

PR 2.0 Strategy Sometimes Means Fixing First

Posted On 1 Mar, 2010 - 5 Comments

Unless you are a brand new start up with a clean social media slate, chances are you won’t have to fix anything before you even begin your new social media outreach program. Fixing first can be a big part of your strategy before developing and implementing new and exciting programs. I think that fixing comes naturally with the web 2.0/PR 2.0 collaborative communication.

Working on Your PR 2.0 Raw

Posted On 26 Feb, 2010 - 8 Comments

I know I’ve blogged about the concept of Working on your “PR 2.0 Raw” in the past. I remember, as if it was yesterday, when a former journalist (now turned blogger) was asking me a few questions at a tweetup about little while back. After our discussion, he said, “I can tell you’re a PR person… you need to work on your raw.” I didn’t take this as an insult; on the contrary, it was a call to action to “Be Myself.”

A Year Without Newspapers Interview

Posted On 19 Feb, 2010 - 5 Comments

I’ve been following @adamvincenzini’s experiment, a year without newspapers, for several weeks. With a strong interest in media and the changing PR landscape, I decided to interview Adam to learn more about his motivation behind this project.

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