Deirdre Breakenridge

I’ve been doing a lot of work with one of my clients to help them rethink how to use their wiki and then to re-launch the wiki for other employees to use in their organization.  It’s a huge effort that started because the original wiki was launched, and yet after a couple of years, no [...]

I recently attended IABC’s International Conference (www.iabc.com) in New York City. Marketwire (www.marketwire.com), a news release distribution company, asked me to do a book signing in their booth. Thom Brodeur, their SVP of Global Strategy and Development interviewed in my book, PR 2.0. As a result, I participated in the book signing and it was [...]

Lately, I’m finding it especially difficult to keep up with all of the different social networks and applications that are available on the Internet. Having so many options available is both exciting and overwhelming. If you are new to social networking, I can understand how this may deter you from participating in a forum or [...]

Since the last time I wrote about my Twitter addiction, several things have happened to me. So, I present to you Part II of my Twitter fascination. Fortunately, my dependency has gotten worse, and it’s to the point of reliance on a microblog that brings me downright satisfaction. For me, the satisfaction comes in two [...]

From personal experience, I’ve always noticed how the account executive and account manager positions at the company are stepping stones. More young college graduates work for PFS Marketwyse approximately six months to a year and then give their resignation. They thank me and my staff for all they learned and move on to their next [...]

The saying, “You can’t teach an old dog a new trick” has been around forever. I still hear it all the time, and I challenge that statement. When it comes to the Internet, I think there are a lot of “old dogs” who are definitely willing to learn a few new things. Otherwise, how is [...]

One of my first blog posts discussed getting started with social media.  In that blog, I talked about my interview with Phil Gomes of Edelman and how companies are using social news release templates, RSS and blogs to kick-off programs.  However, the more I personally engage in social media and communicate with my “friends” in [...]

I realized yesterday, with a brand new hard copy of my book, PR 2.0 New Media, New Tools, New Audiences, in hand that nothing would ever be the same (and really hasn’t been the same in the field of public relations for many years). As a PR professional, I know that change is thrust upon [...]