PR 2.0

The Energy of FPRA

I had the pleasure of visiting Tallahassee this week and speaking to the members of the Florida Public Relations Association (FPRA). This...

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A Business Journey to 2.0

I think one of the biggest issues that organizations face today, as they navigate the social media landscape, is how they view the consumer...

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Todays PR Agency: Partner not Predator

I'm working on a presentation for the Florida Public Relation's Association. Their annual conference, PR Under Fire, is in August 2009. My...

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The Power of Video

Video is one of the most powerful communications tools on the web. There are a number of reasons why you would want to incorporate video...

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The Social Disconnect

Last week I had the privilege of presenting with a group called "Social Connections" founded by Eva Abreu (@eva_abreu). We gathered at the...

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Approachable Blogs

There's no shortage of excellent blogs and the numbers continue to grow. But, with the hundreds of thousands that pique your interest, how...

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PR2.0 Research Librarian

The PR person has a new and important role. At my company, PFS Marketwyse, the PR department is comprised of PR people who take on the...

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Perspectives Launch Party

April 15, 2009 was the launch party for the Perspectives Book Series at Barnes & Noble in Clifton, New Jersey. Course Technology PTR, part...

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