PR 2.0

Perspectives Launch Party

April 15, 2009 was the launch party for the Perspectives Book Series at Barnes & Noble in Clifton, New Jersey. Course Technology PTR, part...

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PR 2.0 and Internal Culture Change

During my MBA program, I remember reading the book, “Leading Change” by John P. Kotter.  Every so often you come across a...

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PR 2.0 and the New Curriculum for Colleges and Universities

recently attended the New Jersey AdClub's Career Day at Montclair State University on April 7, 2009, after being asked to participate on...

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Interview in Perspectives Book

wanted to share my recent interview that appeared in a new book, Perspectives on Branding, part of Cengage/Thompson Learning's,...

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Public Relations for the PR Industry

When Brian and I were writing our book, Putting the Public Back in Public Relations, a large part of our focus was to identify the issues...

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The PR 2.0 Rock Star (aka Champion)

I read a really good article in O'Dwyers PR Report, the March 2009 Food, Beverage & Nutrition PR Issue. The article written by Danielle...

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PR 2.0 Don’t Forget LinkedIn

feel very connected to my social networking sites. First, there's Twitter. I check Twitter in the early morning, I'm tweeting most of the...

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Putting the Public Back in Public Relations: A Business Decision

This is my first video blog.  Please let me know what you think.  Thanks!...

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