PR 2.0

PR 2.0 Book PR

I've been writing books on how public relations has evolved with the advent of the Internet since the late 90's and as a PR professional, I...

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Why is Micromedia so Addicting?

With all of the great blogs to read (and comment) and social networks to join, I keep asking myself, "Why am I so hooked on Twitter and why...

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PR 2.0 Blogger Etiquette

I’m a PR person, so I can admit that media relations was always a challenge for PR professionals.  With clients demanding to be...

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PR 2.0 Progress

With PR2.0 comes the responsibility to listen, engage, learn more and understand the new media landscape. If and only if you do this,...

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PR 2.0 Applied to the Agency

As a marketing and PR agency professional, I definitely discuss with my clients the importance of transparency and showing their human...

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New PR 2.0 Measurement – Part II

My first post on New PR 2.0 Measurement was well received. Measurement is one of the hottest topics right now. I'm noticing that most of...

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New PR 2.0 Measurement – Part I

One of my Twitter buddies, @weldfeldpr, inspired me to write this blog post. However, before I can dig into the specifics tools to measure...

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PR 2.0 Reputation Mending

I can't remember a time in my PR career when a brand (B2B or B2C) wasn't in some kind of trouble. From product recalls and e coli...

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