PR 2.0

Engaging the Millennials

From personal experience, I’ve always noticed how the account executive and account manager positions at the company are stepping stones....

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Teach an Old Dog New Tricks

The saying, “You can’t teach an old dog a new trick” has been around forever. I still hear it all the time, and I challenge that...

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Engagement From Within

One of my first blog posts discussed getting started with social media.  In that blog, I talked about my interview with Phil Gomes of...

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The Evolution of PR

I realized yesterday, with a brand new hard copy of my book, PR 2.0 New Media, New Tools, New Audiences, in hand that nothing would ever be...

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The Twitter Addiction

I had a meeting last Thursday with my PR team and one of my clients. Unfortunately, I had to jump out of the meeting a little early to...

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Blogs are So Much More than Ranting Diaries

I have found some of the best information, insight and advice on blogs.  In most cases from new friends, not even the people I’ve known...

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We Can Meet in the Middle

I know I’m not the only person out there who has a true appreciation for the traditional values of Public Relations. And, at the same...

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Why Should We Blog?

I work directly with senior level executives on their communications programs.  On a telephone conference call with two VPs, I suggested...

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