PR 2.0

Interview in Perspectives Book

wanted to share my recent interview that appeared in a new book, Perspectives on Branding, part of Cengage/Thompson Learning's,...

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Public Relations for the PR Industry

When Brian and I were writing our book, Putting the Public Back in Public Relations, a large part of our focus was to identify the issues...

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The PR 2.0 Rock Star (aka Champion)

I read a really good article in O'Dwyers PR Report, the March 2009 Food, Beverage & Nutrition PR Issue. The article written by Danielle...

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PR 2.0 Don’t Forget LinkedIn

feel very connected to my social networking sites. First, there's Twitter. I check Twitter in the early morning, I'm tweeting most of the...

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Putting the Public Back in Public Relations: A Business Decision

This is my first video blog.  Please let me know what you think.  Thanks!...

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Putting the Public Back in Public Relations, The Day after the Official Launch

Yesterday was the official launch of my 4th book published by Pearson, Putting the Public Back in Public Relations, co-authored by Brian...

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Are You a PR 2.0 Champion?

In order to truly be a PR 2.0 champion for your organization, it starts with your personal involvement in web communities. I believe you...

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PR 2.0 Book PR

I've been writing books on how public relations has evolved with the advent of the Internet since the late 90's and as a PR professional, I...

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