PR 2.0

The PR 2.0 Video Toolkit

It was Phil Gomes, VP of Edelman, who said “In the new PR 2.0 toolkit, a camcorder is in your pocket.”  Phil was definitely onto...

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Putting the Public Back in Public Relations

I guess you’ve heard this expression “Putting the Public Back in Public Relations” quite a bit, but perhaps you haven’t seen...

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PRSA International Conference

PR Pros Embrace Social Media When Mary Henige, Director, Executive & Strategic Communications at General Motors spoke at the PRSA...

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The National Women’s In Network

I recently had the pleasure of speaking at a charity event hosted by the National Women’s In Network to raise funds for the Westchester...

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The PR Professional’s Changing Role

I’ve been talking about the changing role of the PR professionals for a while now.  My book, PR 2.0 discusses how we are no longer...

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PRSA T3 Conference

Last week I presented at the PRSA T3 Conference in NYC on the topic of Micromedia.  I was the last presentation of the day, which is...

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Traditional Words, Old Usage

For my entire career I’ve been using words including messages and audience.  They are universal words.  When you mention these words...

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The Wiki

I’ve been doing a lot of work with one of my clients to help them rethink how to use their wiki and then to re-launch the wiki for other...

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