PR 2.0

Is Social Media in Your PR Planning?

Although everything you read today is about social media strategy, it’s o.k. if your company and leadership team are not completely ready...

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PR 2.0 Monitoring

Communications professionals are faced with the concern/issue of how to maintain control of communication when implementing social media...

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Why Would We Want to Be Social?

Writing a book is an amazing experience. I spoke with over 100 professionals including agency executives, company marketing directors,...

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PR 2.0 and Video

When I wrote my last book, The New PR Toolkit, I talked about how visual PR would become one of the greatest ways to reach and to...

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No More Reluctance to Blogging

Why would a company or executives be reluctant to blog?  For the same reason that the company would be leery about how to control the...

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My Interview with Jimmy Wales

It was worth every minute, sitting in traffic on my way to New York City, just knowing that I was meeting with Jimmy Wales, Founder of...

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Welcome to PR 2.0

Welcome to my PR 2.0 Website.  I’ve been working tirelessly on my book for Pearson Education.  This is my third book and I’m...

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