PRTech

The New Era of Global: What Marketers Need To Know

For many companies today, being global describes far more than the geographies in which they operate. Increasingly, it means taking action...

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7 Things You Need to Know Before Starting a PR Business

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive,...

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How to Get Comfortable With Data Even If You Don’t Love Math

Public relations is undoubtedly an art, but it is also a science. With the growth of PRTech options for Big Data tracking and measurement,...

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