Public Relations

Building Your Reputation Task Force

Tracing back to the early days of my career in PR and marketing, I remember a conversation with a senior account executive at my agency....

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Finding Your Creative Energy

There are days when I’m elbow deep in strategic planning, from research, audits and policies to communications strategy for my clients....

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The Three Things To Kill In Your Media Interviews

Memory studies consistently find that people forget the vast majority of what they read, hear, or see, especially if they are only exposed...

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Relationship Building is My Career

After working in public relations and marketing for years, I’ve come to realize that relationship building is not just a handy skill or a...

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Reassessing Your Passion

Now that Q1 2014 is underneath your belt, do you feel satisfied with your performance, or do wish you were accomplishing more? And, if...

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Six Times You Should Call a Press Conference

Press conferences aren’t as common as they used to be. Technology has allowed companies to disseminate information to reporters (and the...

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Whether You’re Giving or Receiving Feedback, it’s a Gift

I remember first learning about the “gift” of feedback in grad school. Up until that point, I had looked at feedback differently. I...

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What are Your Golden Rules of PR?

Last week, a friend from CPRSVancouver (@CPRSVancouver) reached out via DM and asked me to share a Golden Rule of PR, as a part of a...

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