Deirdre Breakenridge

March 8,2012 is International Women’s Day (IWD) and Oxfam America is celebrating women who are making a difference in the fight against hunger and poverty. These incredible women around the world are tackling challenges, one initiative at a time. There are women who feed and provide for their children, but are facing hardships that make it nearly impossible.

A Guest Post By Harrison Kratz Regardless of what walk of life you are from or what your career is, the holiday season brings up the same topics of conversation… Gift shopping, how early is too early for Christmas music, and what you are doing to give back this year. In PR, Marketing, and Social [...]

When you give back, you hope it gets paid forward. I had an idea a couple of weeks ago I thought would be great to test during the Holiday season.  It’s an experiment in giving back and then paying it forward. The Holiday season fosters good will and nothing feels better then to selflessly give [...]

In the spirit of the upcoming #PRStudChat ‘Social Good’ session on June 15th, I wanted to share information about an event for a really good cause. The #BlueKey Tweetathon is a Twitter event beginning today at 9:00 a.m. until 9:00 p.m. ET, to help support the USA for UNHCR’s campaign to raise awareness about the refugee crisis and to urge Americans to speak out for refugees.

Back in 2009, a Dartmouth study revealed that the largest not-for-profit organizations were outpacing corporations and academic institutions in social media adoption. Today, more not-for-profits are finding value through targeted social media outreach and fundraising.

This post is slightly different than many of the others in the past, where I’m reporting on PR 2.0 and the latest social media strategies internally and externally for an organization. This is a more personal post, because it’s how social media affects my own behavior as a consumer.