Deirdre Breakenridge

My December 7th Vocus Webinar on “The Techniques of the New PR Champion,” sparked many questions from participants. Here is the fourth and final part of the Q&A.  Parts I, II and III are also available on my blog for review.  I hope that I’ve answered everyone’s questions from the Webinar.   If I’ve missed any, [...]

Stepping up to help champion the social media policy development process is a critical role in the organization; one well suited for the PR professional. From my experience, working with different companies and professionals, the PR policymaker (one of the eight new roles assigned) often gets the ball rolling with a clear vision of how [...]

Here’s the good news…if your organization is participating in social media, then the public relations function has expanded. The responsibilities of the PR professional continue to increase, with new roles assigned.  As you take on these new challenges, you’re seen as an even more valuable asset to your company. In my book, “Putting the Public [...]

Here’s a quick question for you to think about … How are you supporting your social media policy?  We build policies to guide our employee communications as well as how the public interacts with us through social media.  It’s important to think about the training and the tools and resources to help employees successfully implement [...]

In preparation for my presentation last week to the members of the PRSA Alaska Chapter, I created an enhanced version of a Social Media Comment Response Chart.  The updated version includes three areas of comments: (1) Positive Comments, (2) General Brand/Product/Service Comments with various types of responses required based on the different kinds of inquiries [...]

Yesterday, I conducted an all day learning workshop.  It was pretty intense, with only a couple breaks and a working lunch. The employees who participated in the workshop were there to learn about the new social media plan and policy recently adopted by the organization.  They spent the day listening to presentations, getting involved in [...]

When it comes to PR and managing the reputation of the brand, it’s important to be proactive by setting the proper systems in place. The Social Media Gatekeeper System is a great way to keep social media managed and under the guidance of the organization.

In PR we’re used to preparing executives or company spokespeople for media interviews and press conferences. We’ve also put our crisis plans in place to be ready for unexpected emergencies.  Our position is to prepare and be ready for all types of public reaction to company communications.  And, with social media keeping our constituents actively [...]