Social media

Guest Post: How Social Media Has Helped Me in The Process of Declaring a Major

A common misconception is that most college students enter their freshman year already having their major declared. The truth is, a...

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Guest Post: 4 #PR Trends to Look Out for in 2018

The year 2017 has been quite a year for the PR industry. Not only did we witness numerous crises and campaigns, but also several new trends...

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What Blogging Has Taught Me About Personal Branding, the Job Market, and the Fashion Industry

For the past eight months, I’ve posted three times a week, every week, on fashion, New York City, Washington, D.C., and life in general....

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7 Ways Students Can Use the Digital Space to Enhance Their Brand Today

Jeff Bezos said that your brand is what people say about you when you’re not in the room. Because the digital space gives people a new...

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Book Launch: Answers for Modern Communicators

Answers for Modern Communicators, A Guide to Effective Business Communication was published by Routledge and is available online in hard...

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Q&A with a High Performance Coach Cameron Brown: “A Place Called Earth”

We all want to create impact for our businesses, but what about the opportunity to make an impact for ourselves and for others around us?...

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Blogging Tips for PR Pros

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for...

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Across the Generational Divide: Two Marketers’ Perspectives

A Guest Post by Gail Nelson, Head of Marketing, SYZYGY & Amanda Degelmann, Marketing Coordinator, SYZYGY We’re in the midst of...

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