Deirdre Breakenridge

I presented to the members of PRSA this week on building a social media policy and best practices of policy development. Part of the discussion focused on the language and tone that you find in social media policies and guidelines.

My last blog post on creating a social media policy focused on a how to approach the development of your policy in order to represent your organization, based upon the type of social outreach, as well as employee and public participation in your social networking initiatives.

I just spent the last two days with Amanda Miller Littlejohn. Amanda is founder of Mopwater PR and a PR professional and blogger based in Washington DC. Our two days were filled with great conversations, laughs (lots of them, as you will see from the video) and many creative ideas.

The last time I wrote about Marketwire, I was praising the company for their progressive technology and social media 2.0 service. I had also just worked with them jointly on a book signing in their exhibit booth at the PRSA International Conference in Detroit back in 2009. I’ve been watching Marketwire ever since, and thought it was time to write about them again.

Let’s take our PR and marketing hats off for a moment and talk consumer to consumer about the news and information we consume each day. I’m a creature of habit when it comes to my daily regimen.

It that’s time again … #PRStudchat is almost here, and we have a special announcement regarding the July 14th session, which takes place at 8:30 p.m. Because our Twitter chat is a learning experience for students, professionals and educators, we will be focusing on how the PR community can successfully connect with the new era bloggers and how to build stronger relationships with these influencers.

I read so many great articles when I was on vacation last week. The article, “Drupal vs. Joomla” I thought was especially helpful. It appeared in the June issue of Entrepreneur Magazine. Now you’re probably wondering why I would be so enthusiastic about an article (really it was a chart) on content management systems.

Did you know that if Facebook were a country, it would be the third largest in the world after China and India?  Facebook’s global growth is explosive and for many professionals, it’s difficult to find a book that captures the intricacies of Facebook without being overwhelming, offers the opportunity to learn how to create community [...]