Deirdre Breakenridge

I recently had the pleasure of speaking at a charity event hosted by the National Women’s In Network to raise funds for the Westchester Women’s Resource Center.  It was a spectacular evening in Chappaqua, New York, where women of all different backgrounds met to network and share information. There were approximately 70 people in attendance.  [...]

I’ve been talking about the changing role of the PR professionals for a while now.  My book, PR 2.0 discusses how we are no longer publicists. And, my new book, coming out early in 2009 discusses the PR professional many different roles and responsibilities.  The new roles of PR include:  Web marketing Viral marketing Analytics [...]

Last week I presented at the PRSA T3 Conference in NYC on the topic of Micromedia.  I was the last presentation of the day, which is always difficult.  Most of the attendees either leave early, or they get to your session and have complete information overload.  I found that even at the very end of [...]

I’ve been doing a lot of work with one of my clients to help them rethink how to use their wiki and then to re-launch the wiki for other employees to use in their organization.  It’s a huge effort that started because the original wiki was launched, and yet after a couple of years, no [...]

I recently attended IABC’s International Conference (www.iabc.com) in New York City. Marketwire (www.marketwire.com), a news release distribution company, asked me to do a book signing in their booth. Thom Brodeur, their SVP of Global Strategy and Development interviewed in my book, PR 2.0. As a result, I participated in the book signing and it was [...]

Lately, I’m finding it especially difficult to keep up with all of the different social networks and applications that are available on the Internet. Having so many options available is both exciting and overwhelming. If you are new to social networking, I can understand how this may deter you from participating in a forum or [...]

Since the last time I wrote about my Twitter addiction, several things have happened to me. So, I present to you Part II of my Twitter fascination. Fortunately, my dependency has gotten worse, and it’s to the point of reliance on a microblog that brings me downright satisfaction. For me, the satisfaction comes in two [...]

From personal experience, I’ve always noticed how the account executive and account manager positions at the company are stepping stones. More young college graduates work for PFS Marketwyse approximately six months to a year and then give their resignation. They thank me and my staff for all they learned and move on to their next [...]