Social Media Planning

PR Practice #8: The Master of the Metrics Chart of Responsibilities

Today’s blog post is the last in the “edited” or “cut” chart series. In my book, Social Media and Public Relations: Eight New...

Read More

PR Practice #5: Pre-Crisis Doctor Chart of Responsibilities

One of my favorite new practices, which is outlined in my book, Social Media and Public Relations: Eight New Practices for the PR...

Read More

Social Media Measurement: An Interview with EVP Marty Levine at Prosyna

As I was conducting research for my new book, Social Media and Public Relations: Eight New Practices for the PR Professional, I came across...

Read More

Enhance the Executive’s Experience: Share Information Relevant to Their World

One of the first things I learned in marketing was to “mirror” my audience’s behavior.  For example, working at an agency for years,...

Read More

The Techniques of the New PR Champion Webinar: Q&A Part II

For those of you who caught my December 7th Vocus Webinar on “The Techniques of the New PR Champion,” here’s Part II of the Q&A....

Read More

What Will #PR Look Like As We Approach 2015?

It’s never too early to make predictions.  As I watched the Holiday decorations go up in my neighborhood over the weekend (I know,...

Read More

#PR & the Future of Media

I was interviewed for a virtual event called the Future of Media: Radical Integration presented by Cision, which will take place on August...

Read More

Book Review: Social Marketing to the Business Customer

My book review of Social Marketing to the Business Customer is long overdue. I read the book in preparation for the #PRStudChat April...

Read More