Social Media Policy

Mobilizing Your Social Media Workforce

Have you thought about the potential of mobilizing your entire workforce through social media rather than one or two individual voices? ...

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PR Practice #1: PR Policymaker Chart of Responsibilities

Finally, my book, “Social Media and Public Relations: Eight New Practices for the PR Professional” is done!  I just reviewed...

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The Techniques of the New #PR Champion: Webinar Q&A Part IV

My December 7th Vocus Webinar on “The Techniques of the New PR Champion,” sparked many questions from participants. Here is the fourth...

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Responsibilities of the #PR Policymaker

Stepping up to help champion the social media policy development process is a critical role in the organization; one well suited for the PR...

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Public Relations Expanded: Eight Social Roles Assigned

Here’s the good news…if your organization is participating in social media, then the public relations function has expanded. The...

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How are you supporting your social media policy?

Here’s a quick question for you to think about … How are you supporting your social media policy?  We build policies to guide...

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Enhanced Social Media Response Chart

In preparation for my presentation last week to the members of the PRSA Alaska Chapter, I created an enhanced version of a Social Media...

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To Achieve Employee Buy-In You Have to Invest

Yesterday, I conducted an all day learning workshop.  It was pretty intense, with only a couple breaks and a working lunch. The employees...

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