Strategic Communications

PRTech Is Evolving. Is Your PR Strategy?

In a recent post, I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s...

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Six Ways To Tell If Coaching Might Be Right For You

In my decade as a coach to public relations-communications professionals, both agency and corporate, I’ve come across many who ask me how...

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#PRStudChat & CommPRO Publisher Fay Shapiro Discuss the Role of #PR in the Integrated Marcom Structure

Today, many organizations claim they are embracing an integrated marketing approach but are they really? On Wednesday, May 18th at 8:30...

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Romancing the C-Suite: How to Communicate Results That Resonate

Do you remember the first time you reported PR results to a C-suite executive? With sweaty palms, a beating heart, and just enough...

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In #PR This is all You Need to Know in 2016

Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward...

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Kicking Off #PRStudChat in 2016 with PR Strategy

It's time to ring in the New Year with #PRStudChat! PR students, educators and professionals will gather on Tuesday, January 19th at 8:30...

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How Will #PR & Marketing Pros Approach #Content in 2016? A Q&A With Lisa Davis, Marketwired

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered...

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[Guest Post] The Umbrella Model of Public Relations: A New Way to Approach #PR

As I’m sure you’re well aware by now, whether you work in PR or not, it’s really hard to define public relations. According to the...

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