Deirdre Breakenridge

As I was working on my New Year’s resolutions, I came up with the “4Fs” to help guide my accomplishments in the 2012.  The 4Fs include: Fix it, Focus, Forward thinking and Fire it up (with Follow through).  My video details the 4Fs and how you can use them to stay on track with goals [...]

I’m kicking off a PR guest blogger series on October 3, 2011.  Several of my blogger friends have offered to help out while I’m working on a new project, which I’ll be sharing soon.  I’m excited to announce the names of my blogger friends …

When it comes to recording and editing videos, I’m lucky to have a Macbook Pro.  I use iMovie to capture and edit my videos before I upload them to YouTube.  However, many PR and marketing professionals don’t have a Mac and they’re using PCs. With the increasing demand for interactive video content and many of [...]

I’ve been busy with “marketing agency life” for the last 20 years. I took a brief break for some in-house PR, but it didn’t last for long. Whether you’re working at an agency owned by someone else or you’re running and managing your own company, it requires a tremendous amount of energy, flexibility and dedication to the agency. Long hours and weekends were the norm, but I loved every minute of it. Today marks a new point in my career; it’s the day that I turn the page, and I close the marketing agency chapter.

On September 21, 2011, I’ll be participating in the TEKGroup Online Newsroom Summit to discuss how newsrooms have changed from static areas of a website to interactive and socialized newsrooms.

I was interviewed for a virtual event called the Future of Media: Radical Integration presented by Cision, which will take place on August 23, 2011 at 2:00 p.m. ET. The question I was asked: how important is owned media in the marketing mix today; an interesting question for PR professionals, as our focus has been [...]

In the spirit of the upcoming #PRStudChat ‘Social Good’ session on June 15th, I wanted to share information about an event for a really good cause. The #BlueKey Tweetathon is a Twitter event beginning today at 9:00 a.m. until 9:00 p.m. ET, to help support the USA for UNHCR’s campaign to raise awareness about the refugee crisis and to urge Americans to speak out for refugees.

When it comes to PR and managing the reputation of the brand, it’s important to be proactive by setting the proper systems in place. The Social Media Gatekeeper System is a great way to keep social media managed and under the guidance of the organization.