Comments for Deirdre Breakenridge

Comment on Engagement From Within by Deirdre Breakenridge

Deirdre Breakenridge — Thu, 23 May 2013 02:08:46 +0000

Hi, Our RSS feed is at http://feeds.feedburner.com/deirdrebreakenridge/DOJd

Comment on Should You Really Communicate Immediately In a Crisis? by Weekly Roundup of Awesome Links: Week of May 13 2013

Weekly Roundup of Awesome Links: Week of May 13 2013 — Fri, 17 May 2013 12:24:45 +0000

[...] Should You Really Communicate Immediately In a Crisis? [...]

Comment on #PRStudChat Graduation Celebration on May 16th by Communications professors without a social media clue | Sword and the Script

Fri, 03 May 2013 05:15:55 +0000

[...] one of the reasons why I admire Deirdre Breckenridge, who often blogs for her students, and Mark Schaefer (who I often find myself disagreeing with, but he makes [...]

Comment on Are You a Technology Tester? by The Future of PR: It's Our Time to Lead

The Future of PR: It's Our Time to Lead — Thu, 02 May 2013 12:00:15 +0000

[...] With today’s technology changing as quickly as it does and, because it’s our job to test all the latest and greatest tools, if your bosses or clients won’t let you do that, you are going to find yourself pigeon-holed [...]

Comment on Social Media and Public Relations: Eight New Practices for the PR Professional by Intro to Digital PR | PRNewPros

Intro to Digital PR | PRNewPros — Mon, 29 Apr 2013 18:56:46 +0000

[...] book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” presents many new practices that demonstrate this [...]

Comment on The Hybrid Professional by Rewired PR: Neuroplasticity and Public Relations

Rewired PR: Neuroplasticity and Public Relations — Mon, 29 Apr 2013 11:32:04 +0000

[...] methodologies should be thrown out, like the proverbial baby with the bathwater. But we have more ways to conduct research than ever before. Many of them are free, or low-cost… so why not take advantage of them? However, once again, how [...]

Comment on 5 Tactics Reporters Use To Intimidate You by Brad Phillips

Brad Phillips — Wed, 24 Apr 2013 01:49:13 +0000

Dave,

Point taken, and I’ve had a few other people take issue with that point previously. One thing I’d mention is this: Ted Koppel used to say that the audience’s sympathy is with the interviewer at the beginning of the interview, but that it will shift if the audience perceives the interviewer as being unfair or badgering the guest. So even in the bizarre type of situation number five describes (and I’ve had two separate clients tell me it’s happened to them), I’d submit there are times they can still “win” the exchange just by keeping their cool.

Thanks very much for reading this post!

Best wishes,
Brad Phillips

Comment on 5 Tactics Reporters Use To Intimidate You by Dave

Dave — Tue, 23 Apr 2013 20:08:59 +0000

Regarding #5 — if you’re appearing on camera with a reporter who uses tactics like this, you’ve already lost.

TV is about characters: the reporter is the star, and you are the throwaway extra with a 1-episode storyline. If the star is against you, the audience is against you. Don’t waste your time on an audience you can’t possibly win over. Wait and reach that audience through methods where you have a real chance to gain ground, either a neutral/favorable reporter or your own PR campaign.