The summer of 2013 marks the one-year anniversary of a new generation of consumers who have entered into the marketplace and joined the workforce. This generation is known as iGen or Generation Z. Born between the years 1994 and 2004, iGen is significantly different than any of its predecessors. This generation is considered the most informed with an abundance of knowledge at its fingertips. iGen has no need for traditional media, as they can rely upon their peers and other consumers to make decisions. As a result, iGen is fiercely independent. For these reasons, it’s no surprise that iGen engages differently.
On Tuesday, June 18th at 8:30 p.m. EDT, please join us as we welcome our special guest author and PR/Marketing expert, Stefan Pollack, for a #PRStudChat discussion on marketing to iGen vs. other generations. Stefan’s new book, Disrupted, is a roadmap to connecting with iGen, a digitally native majority, and how to become a relevant part of their world.
For those of you who don’t know Stefan, he is the President of Pollack PR Marketing Group and a professor at USC Annenberg. Stefan is also the Immediate Past Chair of the Board of the Worldcom Public Relations Group’s America Region and is a past Chairman of the Board of the Century City Chamber of Commerce. You can check out more information on Stefan here.
A few of the topics we’ll discuss with Stefan and our community members on the 18th include how to:
- Identify what makes iGen different than other generations.
- Engage generations in various social media communities.
- Create loyal advocates with a post disruption generation.
- Recognize whether or not each generation has its language.
If you have any questions around the topic or thoughts you want to share, in advance of the session, feel free to DM us or post your questions in our LinkedIn Discussion Group. We hope you’ll join us for a dynamic Twitter chat session focused on marketing to iGen and learning how to be more relevant to different generations. We look forward to “seeing” you on June 18th!
A Little More About PRStudChat:
It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow up blog post by PR 2.0 expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals … A community where everyone can learn and grow together. Read more