Cyberbranding
Cyberbranding:
| If you’re a marketing professional, you understand perfectly well that the Internet has changed all the rules you live by — and especially the rules that impact how you brand your products, services, and organization. Cyberbranding doesn’t merely show you how the rules have changed: it presents a complete framework for branding that works now — and for years to come. In Cyberbranding, crucial questions that marketers have about branding in the 21st century are answered: How do you move your brand online — without compromising the values it already stands for in the “real” world? How can you reengineer your brand in the wake of the Internet revolution — and how can you create a new brand that leverages the full power of the Web? The book draws a series of insightful interviews with leading Internet branding executives. |
Popular Posts