Comments on: Cyberbranding

By: Tu marca en la red | Lo Esencial

Tu marca en la red | Lo Esencial — Mon, 04 Oct 2010 20:44:05 +0000

[...] Traducir la promesa y la experiencia de su producto al mercado digital es el enfoque de las marcas en las redes sociales según la autora del libro “Cyberbranding: brand building in the digital economy”, Deirdre Breakenridge. [...]

By: bianca

bianca — Thu, 18 Mar 2010 08:48:15 +0000

Well, the Internet is still changing, and vary fast. I had yesterday a seminar called “New Media” and our teacher invited a pr personality from our country who presented us some previsions about Internet. One of them was the fact that in 2015 television and radio will disappear and I don’t know in what year, the cyberspace will be our life, we will live our real life on the Internet.. I really don’t see these progress being something good..
Thank you for responding me!

By: Deirdre

Deirdre — Mon, 15 Mar 2010 21:59:52 +0000

Hi Bianca! Thank you. Cyberbranding was my first book. I remember when the book was published back in 2000. The Internet was changing so quickly that many of the case studies were obsolete before the book was on the shelves. Nonetheless, I enjoyed writing the book and I’m happy that you find it to be an interesting subject. Thanks for sharing your thoughts on Cyberbranding.

By: bianca

bianca — Mon, 15 Mar 2010 21:38:39 +0000

This book seems to be interesting. I am a pr student in Romania and I am studying about branding and all the things related to pr work, including ethics in cyberspace and new media. But branding in cyberspace? Very interesting subject. Well done!