Putting the Public Back in PR

Putting the public back in Public Relations

Purchase Putting the Public Back at Barnes & Noble

Forget the “pitch”: Yesterday’s PR techniques just don’t work anymore. That’s the bad news. Here’s the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the “public” back into public relations—and earn a new level of results that just wasn’t possible before now.Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You’ll learn new ways to build the relationships that matter and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…truly embed yourself in the communities that are shaping the future.Along the way, you’ll learn how to stop being a “publicist” or mere “communicator” and become what your clients or company really need: a genuine enthusiast for the product you represent.


  1. Radio Program with Deirdre Breakenridge :: Social Media Professor
    October 1, 2009 @ 3:55 am

    […] co-author of Putting the Public Back in Public Relations Deirdre Breakenridge share how to leverage the unprecedented opportunity of new media to make your […]

  2. A “stud” Twitter chat in the making | Justin case you were wondering
    October 20, 2009 @ 2:24 pm

    […] and learn from one another as well as industry thought leader Deirdre Breakenridge (co-author of Putting the Public Back in Public Relations along with Brian Solis). In an industry like PR where social media is so important to forming […]

  3. A new language for PR 2.0? « Word Culture
    October 27, 2009 @ 10:07 pm

    […] was talking about ‘putting the public back in public relations’, which is the topic of her latest book. She mentioned that aside from the increasing need to keep communication simple, social networks […]

  4. uberVU - social comments
    January 9, 2010 @ 6:37 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by jimhunt: @dbreakenridge enjoying your book http://bit.ly/6a8b0 and learning throughout. Busy and that is good and fun! How are you?…

  5. Tu marca en la red | Lo Esencial
    October 4, 2010 @ 11:58 pm

    […] estar en la red y esperar que la gente encuentre tu marca es un mito, afirma la autora de “Putting the Public back in Public Relations”. Al igual que tener portales con muchos “adornos” en clara referencia a los aspectos […]

  6. What New PR Pros Need to Know | Don't drink the koolaid
    December 10, 2010 @ 12:26 pm

    […] ) offering her advice to new pros, I knew I had hit social media gold. The author of “Putting the Public Back in Public Relations” and an adjunct professor, Deirdre said, “Grads should know that communications […]

  7. North America’s Top Marketing and Media Thinkers (Part One) | Paratus Communications
    January 27, 2011 @ 2:37 am

    […] is the author of a number of books on PR, including ‘Putting the Public Back in Public Relations’ which has done the rounds in our office and explains the challenges and opportunities faced by the […]

  8. Shelley A
    February 12, 2011 @ 7:37 pm

    this is my first visit and just wanted to stop by to say Hi All.

  9. Sara Goldberger
    March 28, 2011 @ 4:30 am

    I got so enthusiastic… a book I certainly will be buying. I have for a long time now been preaching exactly this – finally we as PR and communications practitioners actually can work as it says in our job titles. To enter into conversations with “the public” and to communicate. It might become noisy and disperse. More hard work to do our homework and to develop the story. Certainly more difficult to “control” but it will be FUN!

  10. toongamerz (ToonGamerz)
    April 7, 2011 @ 8:26 am

  11. Willian Caliman
    November 20, 2012 @ 11:15 am

    We should always make public relations as good as possible to have a strong and nice relationship with the public.

  12. Summer Book Club: June Selection–Putting the Public Back in Public Relations | PRNewPros
    June 10, 2013 @ 4:04 pm

    […] on your way to the beach or sitting in the car or plane, make sure you grab or download a copy of “Putting the Public Back in Public Relations” by Deirdre Breakenridge and Brian Solis. At the end of the month, we’ll have a recap of the […]

  13. Summer Book Club Discussion: Putting the Public Back in Public Relations | PRNewPros
    August 12, 2013 @ 7:02 pm

    […] a part of the PRSA New Pros Blog Summer Book Club, our first book was “Putting the Public Back in Public Relations” by Deirdre Breakenridge and Brian Solis. The book had good insight on the future of public […]

  14. My 20 minutes with “The” Rich Brooks | Victoria in Victoria
    October 14, 2015 @ 12:41 pm

    […] Chris Anderson, Editor-in-Chief of Wired magazine, which is discussed in Solis and Breakenridge’s Putting the Public Back in Public Relations. The blog post is titled Sorry PR People, You’re Blocked, and in it Chris says, “I only want […]

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