Putting the Public Back in PR
Putting the public back in Public Relations
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Purchase Putting the Public Back at Barnes & Noble
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Forget the “pitch”: Yesterday’s PR techniques just don’t work anymore. That’s the bad news. Here’s the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the “public” back into public relations—and earn a new level of results that just wasn’t possible before now.
Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You’ll learn new ways to build the relationships that matter and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…truly embed yourself in the communities that are shaping the future. Along the way, you’ll learn how to stop being a “publicist” or mere “communicator” and become what your clients or company really need: a genuine enthusiast for the product you represent. |
[...] co-author of Putting the Public Back in Public Relations Deirdre Breakenridge share how to leverage the unprecedented opportunity of new media to make your [...]
[...] and learn from one another as well as industry thought leader Deirdre Breakenridge (co-author of Putting the Public Back in Public Relations along with Brian Solis). In an industry like PR where social media is so important to forming [...]
[...] was talking about ‘putting the public back in public relations’, which is the topic of her latest book. She mentioned that aside from the increasing need to keep communication simple, social networks [...]
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This post was mentioned on Twitter by jimhunt: @dbreakenridge enjoying your book http://bit.ly/6a8b0 and learning throughout. Busy and that is good and fun! How are you?…