Social Media and Public Relations: Eight New Practices for the PR Professional

Social Media and Public Relations: Eight New Practices for the PR Professional

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships… unite  communications with technology more effectively, and become your organization’s go-to resource on social technology decisions… reflect social media realities throughout your policies and governance… generate greater internal collaboration, eliminating silos once and for all… listen to consumers’ conversations, and apply what you’re learning… build communications crisis plans you can implement at a moment’s notice… develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”… take the lead on identifying and applying metrics… and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.
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14 Comments

  1. Deirdre Breakenridge: Social Media and Public Relations: Eight New Practices for the PR Professional | poprhetoric
    Nov 15, 2012 @ 15:02:54

    [...] Social Media and Public Relations: Eight New Practices for the PR Professional Share this:TwitterFacebookLike this:LikeBe the first to like this. [...]

  2. PR Trends for 2013: Evolving Media & Social Business | Beyond PR
    Dec 19, 2012 @ 08:55:22

    [...] Deirdre Breakenridge (@dbreakenridge), CEO of Pure Performance Communications, and author of Social Media and Public Relations: Eight New Practices for the PR Professional [...]

  3. PR Trends for 2013: Outcomes & Tactics | Beyond PR
    Dec 20, 2012 @ 09:24:37

    [...] is part of the puzzle,” notes Deirdre Breakenridge, CEO of Pure Performance PR and author of Social Media and Public Relations: Eight New Practices for the PR Professional. “When we look at the metrics we capture, we have to be working with other business areas to [...]

  4. PR Trends for 2013: Outcome & Tactics
    Dec 20, 2012 @ 21:02:07

    [...] is part of the puzzle,” notes Deirdre Breakenridge, CEO of Pure Performance PR and author of Social Media and Public Relations: Eight New Practices for the PR Professional. “When we look at the metrics we capture, we have to be working with other business areas to [...]

  5. Just Listen | Strategic Social Media
    Jan 31, 2013 @ 23:02:54

    [...] I’d like to share with you several ways to listen to your online community according to the book “Social Media and Public Relations: Eight New Practices for the PR Professional” by Deirdre [...]

  6. Just Listen | Ellie Boggs
    Feb 16, 2013 @ 23:09:15

    [...] I’d like to share with you several ways to listen to your online community according to the book “Social Media and Public Relations: Eight New Practices for the PR Professional” by Deirdre [...]

  7. Intro to Digital PR | PRNewPros
    Apr 29, 2013 @ 14:56:46

    [...] book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” presents many new practices that demonstrate this [...]

  8. Social Media and Public Relations: Book Review | Culture & Social Media Technologies
    Dec 01, 2013 @ 19:29:31

    […] entering the work force of a seasoned practitioner” in the field of Public Relations, Social Media and Public Relations by Deirdre K. Breakenridge is practical resource for helping PR pro’s begin to adopt the usage of […]

  9. Social Media and Public Relations Book Commentary | Culture & Social Media Technologies
    Dec 01, 2013 @ 22:19:47

    […] Social Media and Public Relations: Eight New Practices for the PR Professional, Breakenridge talks about  8 new practices and roles required for people to be successful within […]

  10. Social Media and Public Relations: A Review | Culture & Social Media Technologies
    Dec 02, 2013 @ 00:06:39

    […] Social Media and Public Relations, Deirdre K. Breakenridge describes 8 social media skills and mindsets linked to PR success TODAY.  […]

  11. Social Media & Public Relations | Culture & Social Media Technologies
    Dec 02, 2013 @ 13:57:10

    […] “Social Media and Public Relations” by Deirdre Breakenridge offers 8 new practices for professionals working in the field of Public Relations. As she claims, technology is constantly changing the way society communicates and as a result, PR professionals need to adapt to these changes and take advantage of the technological affordances provided through social media. Throughout the book, Breakenridge highlights three main strategies in order to master the web; new research methods, policy development, and public participation. Breakenridge highlights 8 positions a company should take in order to be an expert in the world of social media. From being a “Relationship Analyzer” to a “PR Technology Tester”, these different roles within a company all aim to effectively communicate with online communities, and stop company crisis’ before they happen. However as I began reading the book I started to question the relevance of each of these positions and some of my fellow classmates in #d2i agreed including Patrick Domingo who noted the overlap in these 8 positions. Breakenridge’s suggestions seemed obvious and repetitive. Anna Dutkowsky similarly said, “although this book has been organized into eight separate sections pertaining to different skill sets, ULTIMATELY they all bleed into each other and the content can get repetitive”.  This led our group #d2i to an important conversation regarding audience. This book is not intended for a tech savvy student studying social media. It is for a specific PR professional who doesn’t engage in social media regularly and needs very clear roles defined. […]

  12. Social Media: More than just a résumé skill | One Heel Ahead
    Dec 05, 2013 @ 13:25:11

    […] these efforts to higher level goals and business objectives – see Deirdre Breakenridge’s Social Media and Public Relations: Eight New Practices for the PR Professional. This is a great resource for any PR professional, whether aspiring or experienced, seeking to […]

  13. Blogue de Valérie De Gagné | La présence des organisations dans le groundswell
    Apr 03, 2014 @ 11:18:13

    […] l’an dernier et qui apporte, selon moi, une plus-value au contenu résumé par mes collègues : Social media and public relations de Deirdre K. […]

  14. En revue par le Club de lecture Affaires, un livre sur les relations publiques à l'ère des médias sociaux! | Club de Lecture Affaires
    Oct 14, 2014 @ 18:21:06

    […] Deirdre Breakenridge est professeure adjointe au New-York University, CEO de Pure performance Communications et co-fondatrice de #prstudchat. Selon le site Stutkent.com elle est l’une des 15 professeurs sur Twitter ayant eu le plus d’influence en 2014. Ses compétences englobent la planification stratégique des communications à l’ère numérique et l’appui dans l’usage des technologies sous la forme de consultations et d’ateliers de formation. Elle est également conférencière et participe à de nombreux événements aux États-Unis et ailleurs dans le monde. Sa plus récente publication s’intitule « Social media and Public relations: Eight new practices for the PR Professional« . […]

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