Social Media and Public Relations: Eight New Practices for the PR Professional


Social Media and Public Relations: Eight New Practices for the PR Professional

 

 In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships… unite  communications with technology more effectively, and become your organization’s go-to resource on social technology decisions… reflect social media realities throughout your policies and governance… generate greater internal collaboration, eliminating silos once and for all… listen to consumers’ conversations, and apply what you’re learning… build communications crisis plans you can implement at a moment’s notice… develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”… take the lead on identifying and applying metrics… and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.

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This Post Has 7 Comments

  1. Deirdre Breakenridge: Social Media and Public Relations: Eight New Practices for the PR Professional | poprhetoric says:
    November 15, 2012 at 3:02 pm

    [...] Social Media and Public Relations: Eight New Practices for the PR Professional Share this:TwitterFacebookLike this:LikeBe the first to like this. [...]

  2. PR Trends for 2013: Evolving Media & Social Business | Beyond PR says:
    December 19, 2012 at 8:55 am

    [...] Deirdre Breakenridge (@dbreakenridge), CEO of Pure Performance Communications, and author of Social Media and Public Relations: Eight New Practices for the PR Professional [...]

  3. PR Trends for 2013: Outcomes & Tactics | Beyond PR says:
    December 20, 2012 at 9:24 am

    [...] is part of the puzzle,” notes Deirdre Breakenridge, CEO of Pure Performance PR and author of Social Media and Public Relations: Eight New Practices for the PR Professional. “When we look at the metrics we capture, we have to be working with other business areas to [...]

  4. PR Trends for 2013: Outcome & Tactics says:
    December 20, 2012 at 9:02 pm

    [...] is part of the puzzle,” notes Deirdre Breakenridge, CEO of Pure Performance PR and author of Social Media and Public Relations: Eight New Practices for the PR Professional. “When we look at the metrics we capture, we have to be working with other business areas to [...]

  5. Just Listen | Strategic Social Media says:
    January 31, 2013 at 11:02 pm

    [...] I’d like to share with you several ways to listen to your online community according to the book “Social Media and Public Relations: Eight New Practices for the PR Professional” by Deirdre [...]

  6. Just Listen | Ellie Boggs says:
    February 16, 2013 at 11:09 pm

    [...] I’d like to share with you several ways to listen to your online community according to the book “Social Media and Public Relations: Eight New Practices for the PR Professional” by Deirdre [...]

  7. Intro to Digital PR | PRNewPros says:
    April 29, 2013 at 2:56 pm

    [...] book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” presents many new practices that demonstrate this [...]

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