The New PR Toolkit

The New PR Toolkit:

Purchase New PR ToolKit at Barnes & Noble

PR professionals are well aware that a host of new tools have been created to transform their profession, presenting new opportunities and challenges for anyone using PR to strengthen brands and stakeholder relationships. The New PR Toolkit takes PR to the next level, offering a complete blueprint for PR strategy and execution that draws on up-to-the-minute case studies and today’s most creative public relations work. From opt-in newsletters to Internet-based brand monitoring tools, Webcasts to self-service press Websites, this is a book that shows professional communicators how to make the most of all the new tools available to them.
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