Press conferences aren’t as common as they used to be. Technology has allowed companies to disseminate information to reporters (and the public) without gathering the press in a single place—and that’s a good thing, since reporters have less time than ever to leave their desks to attend a press conference (and many won’t).
I remember first learning about the “gift” of feedback in grad school. Up until that point, I had looked at feedback differently. I wasn’t thinking about the “gift” part, which means it’s just as much of a privilege to offer helpful feedback, as it is to receive it. The keyword here is “privilege.” Because it’s such a special gift, focusing on the delivery of feedback is critical. You have to know how to give feedback in a manner that allows people to appreciate it and make them want to move the needle forward by acting upon your counsel.
A Guest Post By Harrison Kratz Being a communications professional in the digital age, it is essential to keep up with the latest trends and news in our industry. With so many different sources and stories that would make your head spin (similar to trying to pick a place to eat in New York City), […]
March 8,2012 is International Women’s Day (IWD) and Oxfam America is celebrating women who are making a difference in the fight against hunger and poverty. These incredible women around the world are tackling challenges, one initiative at a time. There are women who feed and provide for their children, but are facing hardships that make it nearly impossible.
As I was conducting research for my new book, Social Media and Public Relations: Eight New Practices for the PR Professional, I came across many interesting measurement tools and platforms. Prosyna was on my list and I learned quite a bit about the platform from Marty Levine, Executive Vice President, at the company. Marty is a marketing and communications specialist and veteran of multiple digital media and technology startups in Silicon Valley, Seattle and Vancouver.
Ifbyphone Measurement Survey Reveals Eighty-Two Percent of Marketers Could Not Measure the ROI of #PR 0
A new marketing measurement survey by Ifbyphone found that an overwhelming majority of marketers (82%) are not effectively measuring the ROI for their public relations campaigns. On top of that, PR was stated to be the most difficult to measure out of all marketing campaigns. In light of the survey findings, I interviewed Mike Santoro, President of Walker Sands Communications, about the factors business owners and marketers must consider before investing in a public relations program.
On February 9, 2012, I delivered my keynote to the participants of The Social Conference in Amsterdam. Part of my presentation focused on PR professionals who are excelling in PR 2.0. They are becoming champions in their organizations and/or helping their clients to move to the next level of strategic social media communications. I highlighted professionals I know who are currently participating in different roles. These folks are helping to spearhead a movement and educating others on new responsibilities that have formed, as a result of the convergence of social media and public relations.
The New Year is off to a great start. We’re focusing on our resolutions and trying to accomplish many tasks in one day. With school and work projects, and family responsibilities too, the biggest question is always: How do you manage your time to be more efficient and to achieve your goals? Recently a PR […]
It was the greatest feeling to neatly pack up all of my chapters in a zip file and ship them off to my executive editor. It took about three months to write the introduction and 10 chapters for my book, “Social Media and Public Relations: Eight New Practices for the PR Professional.” By far, the […]
A Guest Post By Jim Joseph Last week I had the distinct privilege of being a guest host on #prstudchat. At first I was excited to be invited, thinking that someone out there thought I was a stud. But when I realized it was going to be full of students … well as a professor […]
On February 9, 2012, I’ll be joining my colleagues in Amsterdam to deliver a keynote on Eight New Strategic Practices for the PR Champion. As a part of the preparation for the event, The Social Conference 2012, I was asked to discuss a few topics. My video focuses on several of the “hot” topics in […]
Happy New Year #PRStudChat friends! We’re ready to kick off 2012 by focusing on the customer experience. On Wednesday, January 18th 2012 at 8:30 p.m. ET, the #PRStudChat community will discuss how using public relations creates a better brand experience. Joining us on the 18th is our special guest Jim Joseph (@JimJosephExp), President of Lippe […]
One of the first things I learned in marketing was to “mirror” my audience’s behavior. For example, working at an agency for years, we learned to watch the body language of the executives in the room. Lean forward at the boardroom table if they lean forward, be more relaxed if they are more relaxed. If […]
Happy New Year! I wanted to kick off the year with my book review of the End of Business as Usual by Brian Solis. The video review is almost 10 minutes long so grab a drink and a snack If you’re looking for a book to read in 2012 that challenges your thinking and […]
As I was working on my New Year’s resolutions, I came up with the “4Fs” to help guide my accomplishments in the 2012. The 4Fs include: Fix it, Focus, Forward thinking and Fire it up (with Follow through). My video details the 4Fs and how you can use them to stay on track with goals […]
My December 7th Vocus Webinar on “The Techniques of the New PR Champion,” sparked many questions from participants. Here is the fourth and final part of the Q&A. Parts I, II and III are also available on my blog for review. I hope that I’ve answered everyone’s questions from the Webinar. If I’ve missed any, […]