Who is the Universal PR Professional of Tomorrow?

For PR pros who want to stay relevant in their organizations and for those new professionals who are starting their careers in communications, this is a serious question. On March 28, 2013, Sergei Samoilenko, Geno Church and I presented a PRSA Webinar on The Universal PR Professional of Tomorrow. The focus of our discussion was on PR roles and responsibilities, new ways to engage and share meaningful content, and the need to close the gap between what universities teach and what students should know when they enter into the field.

Facing the Future…Are You Prepared?

This is that time of year when I, and hordes of other fellow educators and PR professionals, start seeing an uptick in panic-laced emails/Facebook updates from soon-to-be-graduated seniors who have suddenly realized that life is about to slap them squarely in the face.

#PRStudChat Explores PR & the Entrepreneur with a Panel of Experts on 3/19 at 8:30 p.m. ET

With so many different career paths to follow, what is it about being an entrepreneur that’s so appealing? On Tuesday, March 19th at 8:30 p.m. ET, #PRStudChat will ask a panel of special guests why they started their own businesses and what made them take the leap to become entrepreneurs in PR.

PR Experiences: A 25-Year Journey

I’ve been saying for some time, “I’m a veteran in PR.” The number of years didn’t hit…

Public Relations: Pride, Passion and Professionalism

I write a lot about finding that special job that gets you really excited and eager to get to work every day. A lot of us have been lucky enough to have done that; others not so much.

Author Susan Young Joins #PRStudChat on Tuesday, Feb. 19th to Discuss Social Media & Business Communications

As we roll into February, PR and marketing professionals are actively incorporating social media in their personal…

8 PR Practices Website Launches to Help Visualize PR Hybrid Approach

I’ve been practicing the PR Hybrid approach for the last 10 years. My book, Social Media and…

7 secrets of a master digital storyteller

  A Guest Post By Author Susan Young You may have noticed that digital storytelling and brand…

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