I belong to Gen X and touch the border of a Baby Boomer. We’re clearly not the demographic using Snapchat. Of course, as a communications professional, it’s my job to learn, understand and be able to help my clients when they ask questions about new social media channels and apps. If you go to the […]
On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Our special guest that night was Sarah Katz from D S Simon. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015.
Here’s something fun to add to your May activities … My friend Sarah Evans emailed me last night to let me know that Tracky had just launched the first Virtual Hackathon called #Commhacks for communications professionals.
My media training clients often tell me they don’t trust reporters because they use “sleazy” tactics to coax information from them. When I hear that, I ask my clients this question: “Are there ever times you tell your colleagues something behind closed doors that you’d rather not share with the reporter?”
#PRStudChat Explores Summer Internships & Career Opportunities for Students on Thursday, April 25th 0
It’s not summertime yet, but most of the #PRStudChat student population is thinking about summer internships. What type of internship would be best? How do I make the most of my Internship and what are expected of Interns as they encounter real world PR experience? These are a few of the topics we’ll explore with our community on Thursday, April 25, 2013 at 8:30 p.m. ET.
For PR pros who want to stay relevant in their organizations and for those new professionals who are starting their careers in communications, this is a serious question. On March 28, 2013, Sergei Samoilenko, Geno Church and I presented a PRSA Webinar on The Universal PR Professional of Tomorrow. The focus of our discussion was on PR roles and responsibilities, new ways to engage and share meaningful content, and the need to close the gap between what universities teach and what students should know when they enter into the field.
This is that time of year when I, and hordes of other fellow educators and PR professionals, start seeing an uptick in panic-laced emails/Facebook updates from soon-to-be-graduated seniors who have suddenly realized that life is about to slap them squarely in the face.
With so many different career paths to follow, what is it about being an entrepreneur that’s so appealing? On Tuesday, March 19th at 8:30 p.m. ET, #PRStudChat will ask a panel of special guests why they started their own businesses and what made them take the leap to become entrepreneurs in PR.
I’ve been saying for some time, “I’m a veteran in PR.” The number of years didn’t hit me, until a few weeks ago when a client introduced me at a training session. He said that I had 25 years in the business. My reaction … where did the time go? Because the year 2013 marks […]
I write a lot about finding that special job that gets you really excited and eager to get to work every day. A lot of us have been lucky enough to have done that; others not so much.
Author Susan Young Joins #PRStudChat on Tuesday, Feb. 19th to Discuss Social Media & Business Communications 1
As we roll into February, PR and marketing professionals are actively incorporating social media in their personal and professional communications. Moving beyond simply gaining likes and followers and sharing fun apps on Facebook, social media can be used effectively in your business communications; from better blogging techniques, which spark passionate conversations with stakeholders to reaching […]
I’ve been practicing the PR Hybrid approach for the last 10 years. My book, Social Media and Public Relations: Eight New Practices for the PR Professional was my first attempt at crystallizing these new PR roles and providing a framework for communication professionals. The book focuses on eight distinct practices that PR pros are carrying out everyday. […]
A Guest Post By Author Susan Young You may have noticed that digital storytelling and brand journalism are making headlines. Anyone interested in PR, marketing, social media, and branding knows this new approach to communicating with the public has immense value and influence. It offers refreshing new ways to connect with prospects, customers, investors, […]
A Guest Post by Kirk Hazlett, APR, Fellow, PRSA I’m starting off the new year bubbling with enthusiasm and eager anticipation of a great 12 months ahead. Last year was “interesting,” with lots of challenges for public relations professionals as well as lots of opportunities to demonstrate our value to our clients or employers. […]
Happy New Year #PRStudChat friends! We’re ready to kick off 2013 with a best practices session on media training preparedness. There are many tips you need to know before your next interview, as today’s media spokesperson must not only compete with smaller attention spans, but also social media overload. We thought a discussion about media […]