[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys 0
A Guest Post By Sara Capra Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. One distinguished female, Stephanie Morgan, has delivered a keynote at the event.[i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. This represents quite […]
It’s time to ring in the New Year with #PRStudChat! On Wednesday, January 21, 2015, at 8:30 p.m. ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Making resolutions is the easy part, understanding the hard work and effort required to keep your resolutions can be a challenge.
A few months ago, I decided to review my 2014 New Year’s Resolutions to see how well I did. At the time I had accomplished approximately three quarters of what I had set out to do for the year. However, when I reflected on the areas where I fell short, my excuses (notice, I purposely used the word “excuses”) had to do with “time.”
The Power of Communication by Helio Fred Garcia is on of my new favorites in 2012. The book focuses on building trust and loyalty through strategic communications and offers a well-rounded view of how to win “the hearts and minds” of the public. Most importantly, it educates you on how to communicate effectively and without self-inflicted harm, especially during a crisis.
Just a couple of years ago, I was a sophomore at Drexel University running my own PR consultancy, Kratz PR while juggling several PR internships. It wasn’t easy managing a dozen clients, class, executive roles in multiple student orgs, and internships but as a result, I fully saw myself as a PR man that would be rooted in the profession for years to come.
In an age of Internet, mobile and social networks, it’s amazing what happens when you have to revert back to simpler modes of communication. Hurricane Sandy tore through our area with wicked force. As soon as we saw the lights flicker, we knew it could be days without power and the Internet.
For the past year, I’ve been on quest to spread the word about open social collaboration and productivity and why it is the key to social media success and essential to every public relations professional. According to analysts at Altimeter Group, enterprise collaboration drives business value in four ways:
Yesterday, I had the pleasure of participating on a PRSA International Conference panel session titled, “The Universal PR Professional of Tomorrow.” The other panel members included my friends: Serge Samoilenko, who is a communication instructor at George Mason University. He is a researcher, writer and educator interested in the strategic use of social media. to help […]
“I know that you believe you understand what you think I said, but I’m not sure you realize that what you heard is not what I meant.” This quote by Robert McCloskey had always been, for me, the perfect example of why communication as a profession is so critical.
It’s the beginning of the 4th quarter, and we’re in 2013 PR planning mode. As we develop our communications plans and evaluate our resources, it’s the perfect time to think about social media content and Search Engine Optimization (SEO). This month’s #PRStudChat session, which takes place on Thursday, October 18th at 8:30 p.m. ET, will focus on the importance of including SEO and a content marketing strategy in our PR programs.
It feels great to be teaching again! I have a class of 30 NYU PR and corporate communications grad students. We are exploring social media objectives, strategies and tactics. One of the required course assignments is to create a blog with eight posts due by the end of the semester. As a blogger, a great deal of my writing stems from paying attention to my community and “Listening” closely to the conversations .
September is traditionally the time of the year when the Public Relations Society of America observes “Ethics Month,” and PRSA chapters nationwide are encouraged to present special programming. A comprehensive set of resources is available to assist in this effort.
Special Announcement: Chief Bill Boyd Visits #PRStudChat to Discuss Crisis Communications & Social Media 0
#PRStudChat summer camp is over, and now it’s back to school, and back to business. With our PR and social media programs in full swing, we thought a discussion on crisis communications and social media would be helpful to the community, especially as we head toward the busy 2012 holiday season.
Two months ago, I had an epiphany, or at least the beginning of one. I sat on a couch in my living room, questioning my non-existent interest in metrics and analytics. I wondered why I readily would attend another social media track, even if I knew what the speaker was going to touch on, but I have never attended any track that tackled measurements.