New hashtags are surfacing everyday. From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. I was recently introduced to Laurie Paolone, founder of the website, HashAtIt.com, through my friends at the Social Network Station. HashAtIt.com is an easy to use hashtag search engine.
We’re moving into the year of the PR Tech Tester. PR and communication professionals need to challenge themselves by moving out of their comfort zones to Tech Test different technology platforms, resources, apps, etc. When you familiarize yourself with technology, you’re taking the time get educated so that you can take new knowledge into your organization.
On October 6, 2014, I shared the launch of #50shows with my blog community. I’ve been working Jim Nico and Dr. Jane Karwoski of the Social Network Station to create awareness around a movement, giving women a voice and a platform via 50 Internet radio shows. At the same time, when women are underrepresented in the media the initiative helps women to gain valuable media skills.
For the past year, I’ve been on quest to spread the word about open social collaboration and productivity and why it is the key to social media success and essential to every public relations professional. According to analysts at Altimeter Group, enterprise collaboration drives business value in four ways:
Yesterday, I had the pleasure of participating on a PRSA International Conference panel session titled, “The Universal PR Professional of Tomorrow.” The other panel members included my friends: Serge Samoilenko, who is a communication instructor at George Mason University. He is a researcher, writer and educator interested in the strategic use of social media. to help […]
“I know that you believe you understand what you think I said, but I’m not sure you realize that what you heard is not what I meant.” This quote by Robert McCloskey had always been, for me, the perfect example of why communication as a profession is so critical.
It’s the beginning of the 4th quarter, and we’re in 2013 PR planning mode. As we develop our communications plans and evaluate our resources, it’s the perfect time to think about social media content and Search Engine Optimization (SEO). This month’s #PRStudChat session, which takes place on Thursday, October 18th at 8:30 p.m. ET, will focus on the importance of including SEO and a content marketing strategy in our PR programs.
It feels great to be teaching again! I have a class of 30 NYU PR and corporate communications grad students. We are exploring social media objectives, strategies and tactics. One of the required course assignments is to create a blog with eight posts due by the end of the semester. As a blogger, a great deal of my writing stems from paying attention to my community and “Listening” closely to the conversations .
September is traditionally the time of the year when the Public Relations Society of America observes “Ethics Month,” and PRSA chapters nationwide are encouraged to present special programming. A comprehensive set of resources is available to assist in this effort.
Special Announcement: Chief Bill Boyd Visits #PRStudChat to Discuss Crisis Communications & Social Media 0
#PRStudChat summer camp is over, and now it’s back to school, and back to business. With our PR and social media programs in full swing, we thought a discussion on crisis communications and social media would be helpful to the community, especially as we head toward the busy 2012 holiday season.
Two months ago, I had an epiphany, or at least the beginning of one. I sat on a couch in my living room, questioning my non-existent interest in metrics and analytics. I wondered why I readily would attend another social media track, even if I knew what the speaker was going to touch on, but I have never attended any track that tackled measurements.
Let’s be honest… the title of Community Manager comes with great responsibility. You represent the online “voice” for a company or brand. One wrong Facebook post or Tweet and it could mean embarrassment for a brand or disaster for an individual.
#PRStudChat Announcement: #SummerCamp Continues in August with Unraveling the Technical Aspect of PR 2
Last month we kicked off the #PRStudChat #SummerCamp program with Lois Goh (@loisalmode), a student from Flagler College, moderating a session on how to incorporate social media into your PR planning. This month’s #PRStudChat session will take place on August 15th at 8:30 p.m. ET and will focus on how to unravel the technical aspect of public relations.
Joseph Provenza is the CIO at Flagler College in St. Augustine Florida. Joe takes a lead role on the College’s Social Media Core Team, which consists of the office of Web and New Media Services, Admissions and Marketing. With Joe’s background in technology, I thought it would be interesting to share his thoughts on coordinating information across an organization.
During the research phase of my book, I spoke with many PR and marketing professionals about how they were using social media to develop better professional relationships. Social media allows us to take any relationship to the next level, given the time and commitment, and the ability to find mutual benefit. Arik Hanson, principal of ACH Communications, a digital communications consultancy, shared his thoughts with me regarding how social media has changed the way PR pros are building relationships.