I spent a good part of last week in Orlando at the Florida Public Relations Association (FPRA) Annual Conference. After my session concluded, there was one question, which stood out in my mind. I was so pleased to have a young professional approach me to ask, “How do you get ahead in public relations and […]
It seems more and more businesses are trying to figure out Gen Y aka Millennials these days. First off…what is a Millennial? Some countries define the generation as anyone born from 1980 to the early 2000s; however, in the U.S. and the U.K. it is defined as anyone born from 1980 to the early 1990s – we’ll go with that one.
Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. I offered several tips on meeting preparation from research on the meeting attendees to planning your own goals and objectives. Of course, treating every meeting as if it were a first means more time and effort on […]
Finally, it’s here … my book, Social Media and Public Relations: Eight New Practices for the PR Professional, is available in all digital formats and paperback copies too. The book crystallizes eight new practices for public relations professionals to shift their mindset from tactical to strategic, learn new skills and knowledge, create greater opportunities to […]
It’s official … Social Media and Public Relations: Eight New Practices for the PR Professional is here! My book is available (a littler earlier than I expected) in a print (paperback version) and all digital formats. However, what you won’t find in the book is some of the content I’m sharing in this blog series. […]
Social Media and Public Relations: Eight New Practices for the PR Professional, will be available on May 4th! As a part of the book’s launch, I thought it would a good idea to share some of the material that didn’t make it to print. So, I’m continuing with my chart series, which are all of […]
We’re gearing up for another dynamic #PRStudchat Twitter chat session on April 18th at 8:30 p.m. ET. Our topic of discussion is the online newsroom, which is used as a centralized headquarters for an organization’s communications content. From news stories, photos and videos to contacts, media kits and investor relations, newsrooms offer information for the […]
Many of you may know David Armano, EVP, Global Innovation & Integration for Edelman Digital. I “officially” met David when we were asked to participate on a panel of judges for PR Newswire’s Earnies Awards in November 2011. For years, I’ve been a fan of David’s blog, Logic + Emotion, and I’ve followed him on […]
In my book, Social Media and Public Relations: Eight New Practices for the PR Professional, PR Practice #2 is the Internal Collaboration Generator. This practice focuses on the communications professional who appreciates how social media collaboration starts on the inside of the organization. Because social media moves across the organization, it’s imperative for you work more closely with your own department, as well as with other departments including Advertising, Marketing, Web, IT, HR, Legal, Sales, etc.
Finally, my book, “Social Media and Public Relations: Eight New Practices for the PR Professional” is done! I just reviewed the cover and the manuscript is in its final form. It was a fairly smooth process with only one slight hiccup. After writing almost 300 pages, my publisher told me that I had to cut […]
Public relations is a blend of art or creative writing communications and science, which is a structured strategy, with defined goals and measurement revealing valuable business outcomes. Today, the argument of art or science is in the spotlight, as PR professionals are faced with increased accountability for their communications programs. As a result, we are […]
A Guest Post By Harrison Kratz Being a communications professional in the digital age, it is essential to keep up with the latest trends and news in our industry. With so many different sources and stories that would make your head spin (similar to trying to pick a place to eat in New York City), […]
March 8,2012 is International Women’s Day (IWD) and Oxfam America is celebrating women who are making a difference in the fight against hunger and poverty. These incredible women around the world are tackling challenges, one initiative at a time. There are women who feed and provide for their children, but are facing hardships that make it nearly impossible.
As I was conducting research for my new book, Social Media and Public Relations: Eight New Practices for the PR Professional, I came across many interesting measurement tools and platforms. Prosyna was on my list and I learned quite a bit about the platform from Marty Levine, Executive Vice President, at the company. Marty is a marketing and communications specialist and veteran of multiple digital media and technology startups in Silicon Valley, Seattle and Vancouver.
Ifbyphone Measurement Survey Reveals Eighty-Two Percent of Marketers Could Not Measure the ROI of #PR 0
A new marketing measurement survey by Ifbyphone found that an overwhelming majority of marketers (82%) are not effectively measuring the ROI for their public relations campaigns. On top of that, PR was stated to be the most difficult to measure out of all marketing campaigns. In light of the survey findings, I interviewed Mike Santoro, President of Walker Sands Communications, about the factors business owners and marketers must consider before investing in a public relations program.
On February 9, 2012, I delivered my keynote to the participants of The Social Conference in Amsterdam. Part of my presentation focused on PR professionals who are excelling in PR 2.0. They are becoming champions in their organizations and/or helping their clients to move to the next level of strategic social media communications. I highlighted professionals I know who are currently participating in different roles. These folks are helping to spearhead a movement and educating others on new responsibilities that have formed, as a result of the convergence of social media and public relations.
The New Year is off to a great start. We’re focusing on our resolutions and trying to accomplish many tasks in one day. With school and work projects, and family responsibilities too, the biggest question is always: How do you manage your time to be more efficient and to achieve your goals? Recently a PR […]