Six Times You Should Call a Press Conference

Six Times You Should Call a Press Conference 1

Press conferences aren’t as common as they used to be. Technology has allowed companies to disseminate information to reporters (and the public) without gathering the press in a single place—and that’s a good thing, since reporters have less time than ever to leave their desks to attend a press conference (and many won’t).

Whether You’re Giving or Receiving Feedback, it’s a Gift 8

I remember first learning about the “gift” of feedback in grad school. Up until that point, I had looked at feedback differently. I wasn’t thinking about the “gift” part, which means it’s just as much of a privilege to offer helpful feedback, as it is to receive it. The keyword here is “privilege.” Because it’s such a special gift, focusing on the delivery of feedback is critical. You have to know how to give feedback in a manner that allows people to appreciate it and make them want to move the needle forward by acting upon your counsel.

What are Your Golden Rules of PR?

What are Your Golden Rules of PR? 10

Last week, a friend from CPRSVancouver (@CPRSVancouver) reached out via DM and asked me to share a Golden Rule of PR, as a part of a Twitter contest. It took me all of a few seconds to share my thoughts.

Book Review: The End of Business As Usual by @BrianSolis 0

Happy New Year! I wanted to kick off the year with my book review of the End of Business as Usual by Brian Solis.  The video review is almost 10 minutes long so grab a drink and a snack   If you’re looking for a book to read in 2012 that challenges your thinking and […]

The Techniques of the New #PR Champion: Webinar Q&A Part IV 2

My December 7th Vocus Webinar on “The Techniques of the New PR Champion,” sparked many questions from participants. Here is the fourth and final part of the Q&A.  Parts I, II and III are also available on my blog for review.  I hope that I’ve answered everyone’s questions from the Webinar.   If I’ve missed any, […]

The Techniques of the New #PR Champion Webinar: Q&A Part III 2

I’m still working on the Q&A from my December 7th Vocus Webinar on “The Techniques of the New PR Champion.” Below is Part III of my responses.  The questions from participants range from strategy and planning to the best tool and techniques of the New PR Champion.  Parts I and II of the Q&A are […]

The Techniques of the New PR Champion Webinar: Q&A Part II 0

For those of you who caught my December 7th Vocus Webinar on “The Techniques of the New PR Champion,” here’s Part II of the Q&A. I can tell from the number of questions, (there were over 65 with some duplication), PR professionals are ready to embrace new practices and they’re looking at 2012 as a […]

The Techniques of the New PR Champion Webinar Q&A 0

On December 7, 2011, I participated in a Vocus Webinar on “The Techniques of the New PR Champion.”  It was exciting for me to present some of the material from my new book, “Social Media and Public Relations: Eight New Practices for the PR Professional.”  With a lot to say on the topic and very […]

Transforming Social Good into Social Responsibility 1

A Guest Post By Harrison Kratz Regardless of what walk of life you are from or what your career is, the holiday season brings up the same topics of conversation… Gift shopping, how early is too early for Christmas music, and what you are doing to give back this year. In PR, Marketing, and Social […]

Special Announcement: #PRStudChat Holiday Chat to Celebrate our Favorite PR Things! 0

It’s December and we’re ringing in the Holidays at #PRStudchat! Growing together over the past 2+ years, we’re like one big family and it’s amazing how much we’ve shared together.  On December 21, 2011 at 8:30 p.m., get ready to share some more. Our Holiday Twitter chat session will give PR professionals, students and educators […]

Giving Back to #PR & #Marketing & Then Paying it Forward 4

When you give back, you hope it gets paid forward. I had an idea a couple of weeks ago I thought would be great to test during the Holiday season.  It’s an experiment in giving back and then paying it forward. The Holiday season fosters good will and nothing feels better then to selflessly give […]

What Will #PR Look Like As We Approach 2015? 6

It’s never too early to make predictions.  As I watched the Holiday decorations go up in my neighborhood over the weekend (I know, it’s not even Thanksgiving yet), it made me think about 2012 and the years to come.  So, here is my “moving forward” post on what going to happen in PR next year, […]

Bloggers Have More of an Influence in 2011 14

I found a really interesting annual study by Technorati called, “State of the Blogosphere 2011: Introduction and Methodology.” Of particular interest to me was the breakdown of the different types of bloggers and the motivations and consequences for blogging.  If I were to categorize myself in relation to this study, my blogging falls in two […]

Three Really Common Mistakes to Avoid on Your Resume 5

I’ve been working with students and professionals for years helping them to update and perfect their resumes.  Whether it’s a hard copy resume or the fancy digital versions I see today, the same common mistakes repeatedly surface. In your quest to be clever, creative and relevant in the eyes of a prospective employer, try to […]

Special Announcement: #PRStudChat November 16th Session With Author Michael Brito! 0

On November 16, 2011, at 8:30 p.m. ET, the #PRStudChat community will discuss social media in the organization and how PR, along with other key areas, work together to create a good social customer experience.  Our special guest that night, sharing his thoughts on the topic, will be Michael Brito (@britopian), vice president at Edelman […]

Who Are You Teaching Today? 7

A Guest Post by Shonali Burke As I’ve been getting more involved in social media over the last few years, one of the roads my career has seen me walk is that of teacher. Three years ago, I serendipitously landed an adjunct faculty position at Johns Hopkins, where, ever since, I have been teaching a […]


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