Seven Rules To Remember When a Crisis Strikes

Seven Rules To Remember When a Crisis Strikes 0

You have a crisis communications plan in place. You’ve assembled a crisis response team, written a comprehensive crisis plan, and role played the most likely crisis scenarios. You’re ready for the unexpected. But then the crisis strikes. Your adrenaline surges. Your boss is suddenly irrational, choosing to abandon your well-conceived plan and just “wing it.”

PRStudChat Announcement: Tips for Strategic Public Relations Planning

PRStudChat Announcement: Tips for Strategic Public Relations Planning 0

On March 13, 2014 at 8:30 p.m. ET, #PRStudChat will present “Tips for Strategic Public Relations Planning” for our students, educators and professionals. The session will focus on strategic planning in public relations and the ever-changing challenges confronting PR professionals. Students will get a chance to test their knowledge of PR planning, and professionals will have the opportunity to share insights and experiences.

‘Professionalism’ – What Does It Really Mean?

‘Professionalism’ – What Does It Really Mean? 1

I hear and use the term over and over…we all do…“professionalism.” In our hearts and heads, we also all think we know what it means. But do we really? I face the challenge of defining professionalism almost every day PR…PR Case Studies…and others) at Curry College.

The Techniques of the New #PR Champion Webinar: Q&A Part III 2

I’m still working on the Q&A from my December 7th Vocus Webinar on “The Techniques of the New PR Champion.” Below is Part III of my responses.  The questions from participants range from strategy and planning to the best tool and techniques of the New PR Champion.  Parts I and II of the Q&A are […]

The Techniques of the New PR Champion Webinar: Q&A Part II 0

For those of you who caught my December 7th Vocus Webinar on “The Techniques of the New PR Champion,” here’s Part II of the Q&A. I can tell from the number of questions, (there were over 65 with some duplication), PR professionals are ready to embrace new practices and they’re looking at 2012 as a […]

The Techniques of the New PR Champion Webinar Q&A 0

On December 7, 2011, I participated in a Vocus Webinar on “The Techniques of the New PR Champion.”  It was exciting for me to present some of the material from my new book, “Social Media and Public Relations: Eight New Practices for the PR Professional.”  With a lot to say on the topic and very […]

Transforming Social Good into Social Responsibility 1

A Guest Post By Harrison Kratz Regardless of what walk of life you are from or what your career is, the holiday season brings up the same topics of conversation… Gift shopping, how early is too early for Christmas music, and what you are doing to give back this year. In PR, Marketing, and Social […]

Special Announcement: #PRStudChat Holiday Chat to Celebrate our Favorite PR Things! 0

It’s December and we’re ringing in the Holidays at #PRStudchat! Growing together over the past 2+ years, we’re like one big family and it’s amazing how much we’ve shared together.  On December 21, 2011 at 8:30 p.m., get ready to share some more. Our Holiday Twitter chat session will give PR professionals, students and educators […]

Giving Back to #PR & #Marketing & Then Paying it Forward 4

When you give back, you hope it gets paid forward. I had an idea a couple of weeks ago I thought would be great to test during the Holiday season.  It’s an experiment in giving back and then paying it forward. The Holiday season fosters good will and nothing feels better then to selflessly give […]

What Will #PR Look Like As We Approach 2015? 6

It’s never too early to make predictions.  As I watched the Holiday decorations go up in my neighborhood over the weekend (I know, it’s not even Thanksgiving yet), it made me think about 2012 and the years to come.  So, here is my “moving forward” post on what going to happen in PR next year, […]

Bloggers Have More of an Influence in 2011 14

I found a really interesting annual study by Technorati called, “State of the Blogosphere 2011: Introduction and Methodology.” Of particular interest to me was the breakdown of the different types of bloggers and the motivations and consequences for blogging.  If I were to categorize myself in relation to this study, my blogging falls in two […]

Three Really Common Mistakes to Avoid on Your Resume 5

I’ve been working with students and professionals for years helping them to update and perfect their resumes.  Whether it’s a hard copy resume or the fancy digital versions I see today, the same common mistakes repeatedly surface. In your quest to be clever, creative and relevant in the eyes of a prospective employer, try to […]

Special Announcement: #PRStudChat November 16th Session With Author Michael Brito! 0

On November 16, 2011, at 8:30 p.m. ET, the #PRStudChat community will discuss social media in the organization and how PR, along with other key areas, work together to create a good social customer experience.  Our special guest that night, sharing his thoughts on the topic, will be Michael Brito (@britopian), vice president at Edelman […]

Who Are You Teaching Today? 7

A Guest Post by Shonali Burke As I’ve been getting more involved in social media over the last few years, one of the roads my career has seen me walk is that of teacher. Three years ago, I serendipitously landed an adjunct faculty position at Johns Hopkins, where, ever since, I have been teaching a […]

New Book Announcement: Social Media and Public Relations: Eight New Practices for the PR Professional 14

I’ve been working on a special writing project for several months and now it’s official … I’m thrilled to share with you the launch of my new book,”Social Media and Public Relations: Eight New Practices for the PR Professional.”  The book will be published by FT Press, a Pearson Company, with an anticipated publishing date […]

Special Announcement: #PRStudChat Back to School Night on 10/19/11 0

On October 19, 2011, at 8:30 p.m., #PRStudChat will hold its annual “Back to School Night” for our students, educators and professionals.  The session will focus on PR education and the ever-changing learning environment.  Students will get a glimpse of what’s being done in other classrooms and professionals will get a full view of the […]

Tips to Improve Media Pitches, Based on My HARO Experience 4

A Guest Post By Heather Whaling As PR people, we’re constantly told, “Target your pitches” or “Build relationships with journalists” or “Help journalists meet their deadlines.” But, are we practicing what we preach? I recently used HARO ( to find sources for a Mashable article I was writing. Normally, I’m the PR person responding to […]


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