Public Relations: Promises Made…Promises Kept

  A Guest Post by Kirk Hazlett, APR, Fellow, PRSA I’m starting off the new year bubbling…

Author Brad Phillips Visits #PRStudChat to Discuss Media Training Tips in the Age of Social Media

Happy New Year #PRStudChat friends! We’re ready to kick off 2013 with a best practices session on…

The ABC Approach to 2013 New Year’s Resolutions

It’s that time of year again … Finalizing our New Year’s Resolutions and reviewing how we are…

Brad Phillips

How To Give A Tweet-Worthy Media Interview

The last time you watched a major event on television—a presidential debate, the Academy Awards, the Super Bowl—did you have your smartphone within reaching distance?

Book Review: The Power of Communication

The Power of Communication by Helio Fred Garcia is on of my new favorites in 2012. The book focuses on building trust and loyalty through strategic communications and offers a well-rounded view of how to win “the hearts and minds” of the public. Most importantly, it educates you on how to communicate effectively and without self-inflicted harm, especially during a crisis.

PR…Why We Are Who We Are

Once in a while, I go off on a mental gadabout and wander through reasons and rationale for my…and my colleagues…existence as public relations professionals.


Getting Back to the PR Basics

Just a couple of years ago, I was a sophomore at Drexel University running my own PR consultancy, Kratz PR while juggling several PR internships. It wasn’t easy managing a dozen clients, class, executive roles in multiple student orgs, and internships but as a result, I fully saw myself as a PR man that would be rooted in the profession for years to come.

Sandy aftermath

Effective Communications, When You’re Forced to Simplify

In an age of Internet, mobile and social networks, it’s amazing what happens when you have to revert back to simpler modes of communication. Hurricane Sandy tore through our area with wicked force. As soon as we saw the lights flicker, we knew it could be days without power and the Internet.

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