When You Want to Get the Inside Scoop on #Snapchat, Ask a 20-Year Old

I belong to Gen X and touch the border of a Baby Boomer. We’re clearly not the demographic using Snapchat. Of course, as a communications...

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The State of Digital Video: A PRStudChat Session Recap

On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Our special guest that night was Sarah Katz...

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Join #PRStudChat on April 28th for a State of Digital Video Tweet Chat

Join the #PRStudChat community on Tuesday, April 28th at 8:30 p.m. ET for a discussion of the current state of video communications....

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Guest Post: When PR Opportunity Knocks…

Right now there’s an opportunity that’s not just knocking on the PR door – it’s banging and demanding to be let in. What's this...

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Guest Post: PR in the U.S. is as Heterogeneous as Europe

From an outsider’s perspective, U.S. regions can seem remarkably similar. There aren’t really the pronounced differences we have in...

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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade...

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5 Tips to Get in Your #Creative #PR Groove

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR /...

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Guest Post: 3 Ways To Promote Your Business

One of the things I have always cherished about writing is the ability to convey a story or thought. Storytelling is a powerful tool to...

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