In this two-part series, we are examining how some people naturally gravitate towards platform building, and what companies can do to harness that talent. Humanizing your company can be an immense competitive advantage. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand.
There’s something in the DNA of people like Deirdre Breakenridge, Chris Brogan, Mitch Joel, Michael Hyatt, and Darren Rowse that propel them to grow remarkable platforms. Some might chalk up their success to their early adoption of blogging and social media. But that’s not fair or accurate. You could take away each of their respective platforms (blog, Facebook Page, Twitter followers, etc.), and I am willing to bet they’d be back in no time with a new one.
Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. Indeed, outsourcing creative is a smart—and often necessary—move for young agencies that are growing fast…but what happens when you’re outsourcing so frequently that it’s no longer a viable option for your growing company?
During the research phase of my book, I spoke with many PR and marketing professionals about how they were using social media to develop better professional relationships. Social media allows us to take any relationship to the next level, given the time and commitment, and the ability to find mutual benefit. Arik Hanson, principal of ACH Communications, a digital communications consultancy, shared his thoughts with me regarding how social media has changed the way PR pros are building relationships.
Lisa Gerber, Chief Content Officer at Spin Sucks, mentioned in her blog post, Becoming a PR Technologist, that “… it is our responsibility to stay ahead of technology. For that matter, it is the responsibility of any professional regardless of industry.” I agree with Lisa whole-heartedly. I enjoy being a Tech Tester (PR Practice #4 in my book) and I’ve […]
Today’s blog post is the last in the “edited” or “cut” chart series. In my book, Social Media and Public Relations: Eight New Practices for the PR Professional, PR Practice #8, the Master of the Metrics, focused on how communications professionals must deliver accurate metrics tied to their measurement programs.
f you’ve been following my blog posts for the last couple of months, they’ve been focused on several new practices in PR, as a result social media communications. In my book, Social Media and Public Relations: Eight New Practices for the PR Professional, PR Practice #3 emphasizes the role of the Tech Tester.
Our seniors have graduated and #PRStudChat is getting ready to go to summer camp for the months of June, July and August 2012. We’re trying something new this summer, with a special contest for our students! We’re inviting the class of 2013 and 2014 to participate in an easy contest in which we will select […]
The day you started in communications was the day you became a member of the ethics committee and you joined the brand police force. In public relations, it’s your job to uphold the integrity of the brand and ensure the messaging is consistent and remains intact across all communications channels. Now, with social media, your […]
A Guest Post By: Melissa Agnes With the continuous rise in social media activity, and more and more brands learning the advantages of building real connections with their clients and prospects online, we can now say with certainty that social media marketing is here to stay. However, with the sweet comes the sour and many […]
I’m reading an advance copy of the book, “Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World” by Fraser Seitel and John Doorley. Early in the book, the authors state, “PR is an ancient art form.” They trace public relations back to the days of Moses. Since the beginning, PR is at the heart of a company’s communications and builds relationships to foster goodwill and confidence with the public. However, a major difference in practicing PR today is the ability to build a meaningful relationship with stakeholders by using technology to deepen and strategically grow relationships for the long term.
Samoilenko, S.A., Ballard-Reisch, D., & Akhatova, B. (2011). Evaluating Employer Communication Competency Expectations in Kazakhstan. Research Study presented November 18 at the 97th Annual Conventional of the National Communication Association in New Orleans, LA. In the age of globalization and social media there is increased demand for a new type of communication practitioners capable of […]
It’s a graduation celebration and you’re invited! On May 16, 2012 at 8:30 p.m. EST, #PRStudChat will be honor the graduating class of 2012, and be recapping a terrific year with our students, professors and PR professionals. Our graduates will face exciting new PR opportunities, as well as industry challenges ahead. With so much to […]
One of my favorite new practices, which is outlined in my book, Social Media and Public Relations: Eight New Practices for the PR Professional, is PR Practice #5: The Pre-Crisis Doctor. To continue with my edited or cut chart series, today’s post discusses the Pre-Crisis Doctor chart of responsibilities, and the many new roles PR professionals undertake, as they move from PR crisis managers to Pre-Crisis Doctors.
Finally, it’s here … my book, Social Media and Public Relations: Eight New Practices for the PR Professional, is available in all digital formats and paperback copies too. The book crystallizes eight new practices for public relations professionals to shift their mindset from tactical to strategic, learn new skills and knowledge, create greater opportunities to […]
It’s official … Social Media and Public Relations: Eight New Practices for the PR Professional is here! My book is available (a littler earlier than I expected) in a print (paperback version) and all digital formats. However, what you won’t find in the book is some of the content I’m sharing in this blog series. […]
Social Media and Public Relations: Eight New Practices for the PR Professional, will be available on May 4th! As a part of the book’s launch, I thought it would a good idea to share some of the material that didn’t make it to print. So, I’m continuing with my chart series, which are all of […]