Press conferences aren’t as common as they used to be. Technology has allowed companies to disseminate information to reporters (and the public) without gathering the press in a single place—and that’s a good thing, since reporters have less time than ever to leave their desks to attend a press conference (and many won’t).
I remember first learning about the “gift” of feedback in grad school. Up until that point, I had looked at feedback differently. I wasn’t thinking about the “gift” part, which means it’s just as much of a privilege to offer helpful feedback, as it is to receive it. The keyword here is “privilege.” Because it’s such a special gift, focusing on the delivery of feedback is critical. You have to know how to give feedback in a manner that allows people to appreciate it and make them want to move the needle forward by acting upon your counsel.
I’ve been working with students and professionals for years helping them to update and perfect their resumes. Whether it’s a hard copy resume or the fancy digital versions I see today, the same common mistakes repeatedly surface. In your quest to be clever, creative and relevant in the eyes of a prospective employer, try to […]
On November 16, 2011, at 8:30 p.m. ET, the #PRStudChat community will discuss social media in the organization and how PR, along with other key areas, work together to create a good social customer experience. Our special guest that night, sharing his thoughts on the topic, will be Michael Brito (@britopian), vice president at Edelman […]
A Guest Post by Shonali Burke As I’ve been getting more involved in social media over the last few years, one of the roads my career has seen me walk is that of teacher. Three years ago, I serendipitously landed an adjunct faculty position at Johns Hopkins, where, ever since, I have been teaching a […]
New Book Announcement: Social Media and Public Relations: Eight New Practices for the PR Professional 14
I’ve been working on a special writing project for several months and now it’s official … I’m thrilled to share with you the launch of my new book,”Social Media and Public Relations: Eight New Practices for the PR Professional.” The book will be published by FT Press, a Pearson Company, with an anticipated publishing date […]
On October 19, 2011, at 8:30 p.m., #PRStudChat will hold its annual “Back to School Night” for our students, educators and professionals. The session will focus on PR education and the ever-changing learning environment. Students will get a glimpse of what’s being done in other classrooms and professionals will get a full view of the […]
A Guest Post By Heather Whaling As PR people, we’re constantly told, “Target your pitches” or “Build relationships with journalists” or “Help journalists meet their deadlines.” But, are we practicing what we preach? I recently used HARO (helpareporter.com) to find sources for a Mashable article I was writing. Normally, I’m the PR person responding to […]
A Guest Post by Justin Goldsborough: What if I was writing this blog post with only the hope that it would be published? What if I took the time to research the topic, identify the story, and find the case studies with no guarantee anyone but me would ever see any of that work come […]
Every week, it seems there is a new PR crisis sweeping across our Twitter streams. Groupon, Airbnb, Kenneth Cole, Esquire, the list goes on and on. Most recently, Netflix has faced backlash for their price hikes and response or lack there of. With all of these instances, it seems that companies still aren’t understanding the […]
A Guest Post By Valerie Simon 1990: I want to go to a new restaurant. I open up the yellow pages, or a copy of a local magazine to find a seafood restaurant nearby. I call two additional restaurants for more information and reservations. 2000: I want to go to a new restaurant. I do […]
When it comes to recording and editing videos, I’m lucky to have a Macbook Pro. I use iMovie to capture and edit my videos before I upload them to YouTube. However, many PR and marketing professionals don’t have a Mac and they’re using PCs. With the increasing demand for interactive video content and many of […]
Tumblr is certainly growing in popularity. A recent Mashable article mentioned that according to ComScore, Tumblr scored 13.4 million unique visitors in the U.S. in July, increasing 218% from the same time last year. The “blog-meets-social-network service” is experiencing what most are calling explosive growth. Tumblr has been on my radar for quite sometime having witnessed how our teens use it and rave about it.
I’ve been busy with “marketing agency life” for the last 20 years. I took a brief break for some in-house PR, but it didn’t last for long. Whether you’re working at an agency owned by someone else or you’re running and managing your own company, it requires a tremendous amount of energy, flexibility and dedication to the agency. Long hours and weekends were the norm, but I loved every minute of it. Today marks a new point in my career; it’s the day that I turn the page, and I close the marketing agency chapter.
PR professionals are familiar with the crisis drill, because we’re called upon when crisis strikes and we’re prepared with our crisis plans in place. Today, executives realize that crisis takes precedence, as their companies are in the public’s critical eye, their brands are the topic of constant conversations and communication travels more quickly than ever before through social media channels.