When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry. This is certainly not the case today. Yes, there is still print and broadcast media. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way.
Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the time, I was not intimately involved in the brainstorming, creative design and the development of innovative marketing concepts at my firm.
One of the things I have always cherished about writing is the ability to convey a story or thought. Storytelling is a powerful tool to share and exchange ideas. It is also an art, when applied and mastered carefully, that we can use as female business owners to promote our businesses and social enterprises.
Two months ago, I had an epiphany, or at least the beginning of one. I sat on a couch in my living room, questioning my non-existent interest in metrics and analytics. I wondered why I readily would attend another social media track, even if I knew what the speaker was going to touch on, but I have never attended any track that tackled measurements.
Let’s be honest… the title of Community Manager comes with great responsibility. You represent the online “voice” for a company or brand. One wrong Facebook post or Tweet and it could mean embarrassment for a brand or disaster for an individual.
#PRStudChat Announcement: #SummerCamp Continues in August with Unraveling the Technical Aspect of PR 2
Last month we kicked off the #PRStudChat #SummerCamp program with Lois Goh (@loisalmode), a student from Flagler College, moderating a session on how to incorporate social media into your PR planning. This month’s #PRStudChat session will take place on August 15th at 8:30 p.m. ET and will focus on how to unravel the technical aspect of public relations.
Joseph Provenza is the CIO at Flagler College in St. Augustine Florida. Joe takes a lead role on the College’s Social Media Core Team, which consists of the office of Web and New Media Services, Admissions and Marketing. With Joe’s background in technology, I thought it would be interesting to share his thoughts on coordinating information across an organization.
During the research phase of my book, I spoke with many PR and marketing professionals about how they were using social media to develop better professional relationships. Social media allows us to take any relationship to the next level, given the time and commitment, and the ability to find mutual benefit. Arik Hanson, principal of ACH Communications, a digital communications consultancy, shared his thoughts with me regarding how social media has changed the way PR pros are building relationships.
Lisa Gerber, Chief Content Officer at Spin Sucks, mentioned in her blog post, Becoming a PR Technologist, that “… it is our responsibility to stay ahead of technology. For that matter, it is the responsibility of any professional regardless of industry.” I agree with Lisa whole-heartedly. I enjoy being a Tech Tester (PR Practice #4 in my book) and I’ve […]
Today’s blog post is the last in the “edited” or “cut” chart series. In my book, Social Media and Public Relations: Eight New Practices for the PR Professional, PR Practice #8, the Master of the Metrics, focused on how communications professionals must deliver accurate metrics tied to their measurement programs.
f you’ve been following my blog posts for the last couple of months, they’ve been focused on several new practices in PR, as a result social media communications. In my book, Social Media and Public Relations: Eight New Practices for the PR Professional, PR Practice #3 emphasizes the role of the Tech Tester.
Our seniors have graduated and #PRStudChat is getting ready to go to summer camp for the months of June, July and August 2012. We’re trying something new this summer, with a special contest for our students! We’re inviting the class of 2013 and 2014 to participate in an easy contest in which we will select […]
The day you started in communications was the day you became a member of the ethics committee and you joined the brand police force. In public relations, it’s your job to uphold the integrity of the brand and ensure the messaging is consistent and remains intact across all communications channels. Now, with social media, your […]
A Guest Post By: Melissa Agnes With the continuous rise in social media activity, and more and more brands learning the advantages of building real connections with their clients and prospects online, we can now say with certainty that social media marketing is here to stay. However, with the sweet comes the sour and many […]
I’m reading an advance copy of the book, “Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World” by Fraser Seitel and John Doorley. Early in the book, the authors state, “PR is an ancient art form.” They trace public relations back to the days of Moses. Since the beginning, PR is at the heart of a company’s communications and builds relationships to foster goodwill and confidence with the public. However, a major difference in practicing PR today is the ability to build a meaningful relationship with stakeholders by using technology to deepen and strategically grow relationships for the long term.