Somehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC […]
Being a woman in business and a mom juggling family responsibilities certainly has presented many great adventures and challenges. They say, “Balance, balance, balance.” I’ve spent a large part of my career finding this balance between career and family, as well as mentoring other women, both seasoned and young professionals, to do the same. My mantra has always been to grow by embracing new opportunities, even when the journey is uncertain.
If you haven’t checked out theSkimm, I encourage you to take a look. I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit?” For me, theSkimm is an essential tool. For those of you who are curious about theSkimm and how the newsletter came to life, here’s a Q&A with the co-founders, Carly Zakin and Danielle Weisberg.
Many of you may know David Armano, EVP, Global Innovation & Integration for Edelman Digital. I “officially” met David when we were asked to participate on a panel of judges for PR Newswire’s Earnies Awards in November 2011. For years, I’ve been a fan of David’s blog, Logic + Emotion, and I’ve followed him on […]
In my book, Social Media and Public Relations: Eight New Practices for the PR Professional, PR Practice #2 is the Internal Collaboration Generator. This practice focuses on the communications professional who appreciates how social media collaboration starts on the inside of the organization. Because social media moves across the organization, it’s imperative for you work more closely with your own department, as well as with other departments including Advertising, Marketing, Web, IT, HR, Legal, Sales, etc.
Finally, my book, “Social Media and Public Relations: Eight New Practices for the PR Professional” is done! I just reviewed the cover and the manuscript is in its final form. It was a fairly smooth process with only one slight hiccup. After writing almost 300 pages, my publisher told me that I had to cut […]
Public relations is a blend of art or creative writing communications and science, which is a structured strategy, with defined goals and measurement revealing valuable business outcomes. Today, the argument of art or science is in the spotlight, as PR professionals are faced with increased accountability for their communications programs. As a result, we are […]
A Guest Post By Harrison Kratz Being a communications professional in the digital age, it is essential to keep up with the latest trends and news in our industry. With so many different sources and stories that would make your head spin (similar to trying to pick a place to eat in New York City), […]
March 8,2012 is International Women’s Day (IWD) and Oxfam America is celebrating women who are making a difference in the fight against hunger and poverty. These incredible women around the world are tackling challenges, one initiative at a time. There are women who feed and provide for their children, but are facing hardships that make it nearly impossible.
As I was conducting research for my new book, Social Media and Public Relations: Eight New Practices for the PR Professional, I came across many interesting measurement tools and platforms. Prosyna was on my list and I learned quite a bit about the platform from Marty Levine, Executive Vice President, at the company. Marty is a marketing and communications specialist and veteran of multiple digital media and technology startups in Silicon Valley, Seattle and Vancouver.
Ifbyphone Measurement Survey Reveals Eighty-Two Percent of Marketers Could Not Measure the ROI of #PR 0
A new marketing measurement survey by Ifbyphone found that an overwhelming majority of marketers (82%) are not effectively measuring the ROI for their public relations campaigns. On top of that, PR was stated to be the most difficult to measure out of all marketing campaigns. In light of the survey findings, I interviewed Mike Santoro, President of Walker Sands Communications, about the factors business owners and marketers must consider before investing in a public relations program.
On February 9, 2012, I delivered my keynote to the participants of The Social Conference in Amsterdam. Part of my presentation focused on PR professionals who are excelling in PR 2.0. They are becoming champions in their organizations and/or helping their clients to move to the next level of strategic social media communications. I highlighted professionals I know who are currently participating in different roles. These folks are helping to spearhead a movement and educating others on new responsibilities that have formed, as a result of the convergence of social media and public relations.
The New Year is off to a great start. We’re focusing on our resolutions and trying to accomplish many tasks in one day. With school and work projects, and family responsibilities too, the biggest question is always: How do you manage your time to be more efficient and to achieve your goals? Recently a PR […]
It was the greatest feeling to neatly pack up all of my chapters in a zip file and ship them off to my executive editor. It took about three months to write the introduction and 10 chapters for my book, “Social Media and Public Relations: Eight New Practices for the PR Professional.” By far, the […]
A Guest Post By Jim Joseph Last week I had the distinct privilege of being a guest host on #prstudchat. At first I was excited to be invited, thinking that someone out there thought I was a stud. But when I realized it was going to be full of students … well as a professor […]
On February 9, 2012, I’ll be joining my colleagues in Amsterdam to deliver a keynote on Eight New Strategic Practices for the PR Champion. As a part of the preparation for the event, The Social Conference 2012, I was asked to discuss a few topics. My video focuses on several of the “hot” topics in […]
Happy New Year #PRStudChat friends! We’re ready to kick off 2012 by focusing on the customer experience. On Wednesday, January 18th 2012 at 8:30 p.m. ET, the #PRStudChat community will discuss how using public relations creates a better brand experience. Joining us on the 18th is our special guest Jim Joseph (@JimJosephExp), President of Lippe […]