#PR & #Marketing Learn A Quick Lesson in Video Editing

Posted On 26 Sep, 2011 - 6 Comments

When it comes to recording and editing videos, I’m lucky to have a Macbook Pro.  I use…

#Tumblr vs. #Facebook: Ask a Teen if You Want to Know the Difference

Posted On 22 Sep, 2011 - 6 Comments

Tumblr is certainly growing in popularity. A recent Mashable article mentioned that according to ComScore, Tumblr scored 13.4 million unique visitors in the U.S. in July, increasing 218% from the same time last year. The “blog-meets-social-network service” is experiencing what most are calling explosive growth. Tumblr has been on my radar for quite sometime having witnessed how our teens use it and rave about it.

Turning the Page To Pure Performance Communications: A New Business Venture

Posted On 19 Sep, 2011 - 22 Comments

I’ve been busy with “marketing agency life” for the last 20 years. I took a brief break for some in-house PR, but it didn’t last for long. Whether you’re working at an agency owned by someone else or you’re running and managing your own company, it requires a tremendous amount of energy, flexibility and dedication to the agency. Long hours and weekends were the norm, but I loved every minute of it. Today marks a new point in my career; it’s the day that I turn the page, and I close the marketing agency chapter.

You’re a #PR Crisis Manager, But Are You a Pre-Crisis Doctor?

Posted On 16 Sep, 2011 - 2 Comments

PR professionals are familiar with the crisis drill, because we’re called upon when crisis strikes and we’re prepared with our crisis plans in place. Today, executives realize that crisis takes precedence, as their companies are in the public’s critical eye, their brands are the topic of constant conversations and communication travels more quickly than ever before through social media channels.

Verisign “Make A .tv Commercial” Contest: An Opportunity for #PR & Marketing Pros

Posted On 13 Sep, 2011 - 2 Comments

Today’s video post is a little different.  I wanted to share a contest from Verisign that I…

Special Announcement: #PRStudChat and #PR20Chat Team up to Discuss “Be Your Own Publicist”

Posted On 12 Sep, 2011 - 0 Comments

On September 20, 2011 at 8:00 p.m. ET, we’re holding a special edition of #PRStudChat, as we team up with our friends, Heather Whaling and Justin Goldsborough and their community, #PR20chat. Together, we’ll be discussing how to help students use their PR skills to succeed in school and in launching their careers. Joining us that night will be two very special guests: Jessica Kleiman, VP-public relations for Hearst Magazines and Meryl Weinsaft Cooper, co-founder and principal of Allen/Cooper Communications. Jessica and Meryl are the authors of the book, “Be Your Own Best Publicist.”

Shifting Roles from Communications Liaison to Blogger

Posted On 5 Sep, 2011 - 1 Comment

I don’t think I’ll ever be able to completely take off my PR hat; it’s usually “on”…

Preparing for the TEKGROUP Online Newsroom Summit

Posted On 2 Sep, 2011 - 2 Comments

On September 21, 2011, I’ll be participating in the TEKGroup Online Newsroom Summit to discuss how newsrooms have changed from static areas of a website to interactive and socialized newsrooms.

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