PR…Why We Are Who We Are

Once in a while, I go off on a mental gadabout and wander through reasons and rationale for my…and my colleagues…existence as public relations professionals.


Getting Back to the PR Basics

Just a couple of years ago, I was a sophomore at Drexel University running my own PR consultancy, Kratz PR while juggling several PR internships. It wasn’t easy managing a dozen clients, class, executive roles in multiple student orgs, and internships but as a result, I fully saw myself as a PR man that would be rooted in the profession for years to come.

Sandy aftermath

Effective Communications, When You’re Forced to Simplify

In an age of Internet, mobile and social networks, it’s amazing what happens when you have to revert back to simpler modes of communication. Hurricane Sandy tore through our area with wicked force. As soon as we saw the lights flicker, we knew it could be days without power and the Internet.

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Public Relations Education: A Matter of ‘Degrees’

I had the opportunity at the Public Relations Society of America’s International Conference in October to learn about a new initiative being undertaken by PRSA called the “MBA Initiative.”

Thinker and Doer

HOW TO integrate social collaboration in your PR 2.0 strategies

For the past year, I’ve been on quest to spread the word about open social collaboration and productivity and why it is the key to social media success and essential to every public relations professional. According to analysts at Altimeter Group, enterprise collaboration drives business value in four ways:


The Universal PR Professional of Tomorrow

Yesterday, I had the pleasure of participating on a PRSA International Conference panel session titled, “The Universal…


Effective Communication…Can You Hear Me Now?

“I know that you believe you understand what you think I said, but I’m not sure you realize that what you heard is not what I meant.” This quote by Robert McCloskey had always been, for me, the perfect example of why communication as a profession is so critical.


#PRStudChat Discusses SEO and Content Marketing on October 18th

It’s the beginning of the 4th quarter, and we’re in 2013 PR planning mode. As we develop our communications plans and evaluate our resources, it’s the perfect time to think about social media content and Search Engine Optimization (SEO). This month’s #PRStudChat session, which takes place on Thursday, October 18th at 8:30 p.m. ET, will focus on the importance of including SEO and a content marketing strategy in our PR programs.

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