Social Roles and Responsibilities

Five Ways You Can Be an Effective Community Manager

Let’s be honest… the title of Community Manager comes with great responsibility. You represent the online “voice” for a company or brand. One wrong Facebook post or Tweet and it could mean embarrassment for a brand or disaster for an individual.


#PRStudChat Announcement: #SummerCamp Continues in August with Unraveling the Technical Aspect of PR

Last month we kicked off the #PRStudChat #SummerCamp program with Lois Goh (@loisalmode), a student from Flagler College, moderating a session on how to incorporate social media into your PR planning. This month’s #PRStudChat session will take place on August 15th at 8:30 p.m. ET and will focus on how to unravel the technical aspect of public relations.


An 18-Year-Olds Take on #Instagram

Having teens in the family, and access to their friends, is one of the greatest ways to obtain first-hand information from the young tech savvy crowd and learn about their behaviors on different social media platforms.


Coordinating Social media Across the Organization

Joseph Provenza is the CIO at Flagler College in St. Augustine Florida. Joe takes a lead role on the College’s Social Media Core Team, which consists of the office of Web and New Media Services, Admissions and Marketing. With Joe’s background in technology, I thought it would be interesting to share his thoughts on coordinating information across an organization.

Social Roles and Responsibilities

In PR, How Have Relationships Changed?

During the research phase of my book, I spoke with many PR and marketing professionals about how they were using social media to develop better professional relationships. Social media allows us to take any relationship to the next level, given the time and commitment, and the ability to find mutual benefit. Arik Hanson, principal of ACH Communications, a digital communications consultancy, shared his thoughts with me regarding how social media has changed the way PR pros are building relationships.

Mission Ready Infographic

#PR Tech Testing: Using for Customized Infographics

Lisa Gerber, Chief Content Officer at Spin Sucks, mentioned in her blog post, Becoming a PR Technologist, that “……


PR Practice #8: The Master of the Metrics Chart of Responsibilities

Today’s blog post is the last in the “edited” or “cut” chart series. In my book, Social Media and Public Relations: Eight New Practices for the PR Professional, PR Practice #8, the Master of the Metrics, focused on how communications professionals must deliver accurate metrics tied to their measurement programs.


To My #PR Tech Tester Friends: Help with the Social Web is Here!

f you’ve been following my blog posts for the last couple of months, they’ve been focused on several new practices in PR, as a result social media communications. In my book, Social Media and Public Relations: Eight New Practices for the PR Professional, PR Practice #3 emphasizes the role of the Tech Tester.

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