Marrying #Marketing & Technology: An Interview with Julie Cros, Founder of Post Planner

Posted On 29 Aug, 2011 - 0 Comments

I recently spoke with Julie Cros, founder of Post Planner, and was interested to learn how she married marketing and technology. With so many of us learning, testing and embracing technology, I asked Julie to share her story on how and why she decided to launch the Post Planner Facebook application.

#PR & the Future of Media

Posted On 22 Aug, 2011 - 0 Comments

I was interviewed for a virtual event called the Future of Media: Radical Integration presented by Cision,…

Are You a Technology Tester?

Posted On 19 Aug, 2011 - 7 Comments

Years ago, it was our Web team that brought any new and interesting technology to the table…

The Phases of Change – From #PR Change Thinker to True Change Agent

Posted On 15 Aug, 2011 - 2 Comments

A couple of weeks ago, I wrote a post “Public Relations Expanded: Eight New Social Roles Assigned.” The piece highlighted some new areas or functions in PR, where the professional can shine, from the PR Policymaker and Internal Communication Collaborator to the Pre-Crisis Doctor and Master of the Metrics. However, in order to take on new challenges, change must take place. It has to come from within first, and then filter through to your role in the organization.

Responsibilities of the #PR Policymaker

Posted On 12 Aug, 2011 - 2 Comments

Stepping up to help champion the social media policy development process is a critical role in the…

Enhance Your #PR Technology Toolkit

Posted On 8 Aug, 2011 - 0 Comments

It’s important for PR Technology Testers to have the right tools in their social media toolkits. There are a number of excellent tools available today that help you strategize, analyze relationships, add to your productivity and visualize the affects of social communications.

#PRStudChat August Session Announcement: The Mentor/Mentee Project

Posted On 1 Aug, 2011 - 2 Comments

There are wonderful opportunities presented daily in social communities and it’s refreshing to see students, young professionals,…

Interview: Enhancing your #PR Internship Program

Posted On 29 Jul, 2011 - 0 Comments

I recently met Ruth Bazinet, director of media relations and social media in the Office of Public…

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