Two months ago, I had an epiphany, or at least the beginning of one. I sat on a couch in my living room, questioning my non-existent interest in metrics and analytics. I wondered why I readily would attend another social media track, even if I knew what the speaker was going to touch on, but I have never attended any track that tackled measurements.
A cartoon that appeared in a business publication a few years ago always comes to mind when I hear the word “ethics.” A business manager dashes excitedly into his office shouting, “Ethics is hot. Buy me some ethics!”
Let’s be honest… the title of Community Manager comes with great responsibility. You represent the online “voice” for a company or brand. One wrong Facebook post or Tweet and it could mean embarrassment for a brand or disaster for an individual.
Last month we kicked off the #PRStudChat #SummerCamp program with Lois Goh (@loisalmode), a student from Flagler College, moderating a session on how to incorporate social media into your PR planning. This month’s #PRStudChat session will take place on August 15th at 8:30 p.m. ET and will focus on how to unravel the technical aspect of public relations.
Having teens in the family, and access to their friends, is one of the greatest ways to obtain first-hand information from the young tech savvy crowd and learn about their behaviors on different social media platforms.
Joseph Provenza is the CIO at Flagler College in St. Augustine Florida. Joe takes a lead role on the College’s Social Media Core Team, which consists of the office of Web and New Media Services, Admissions and Marketing. With Joe’s background in technology, I thought it would be interesting to share his thoughts on coordinating information across an organization.
During the research phase of my book, I spoke with many PR and marketing professionals about how they were using social media to develop better professional relationships. Social media allows us to take any relationship to the next level, given the time and commitment, and the ability to find mutual benefit. Arik Hanson, principal of ACH Communications, a digital communications consultancy, shared his thoughts with me regarding how social media has changed the way PR pros are building relationships.
Lisa Gerber, Chief Content Officer at Spin Sucks, mentioned in her blog post, Becoming a PR Technologist, that “……