Effective Communication…Can You Hear Me Now?

“I know that you believe you understand what you think I said, but I’m not sure you realize that what you heard is not what I meant.” This quote by Robert McCloskey had always been, for me, the perfect example of why communication as a profession is so critical.


#PRStudChat Discusses SEO and Content Marketing on October 18th

It’s the beginning of the 4th quarter, and we’re in 2013 PR planning mode. As we develop our communications plans and evaluate our resources, it’s the perfect time to think about social media content and Search Engine Optimization (SEO). This month’s #PRStudChat session, which takes place on Thursday, October 18th at 8:30 p.m. ET, will focus on the importance of including SEO and a content marketing strategy in our PR programs.

5 Ways to “Listen” For Better Blog Content

It feels great to be teaching again! I have a class of 30 NYU PR and corporate communications grad students. We are exploring social media objectives, strategies and tactics. One of the required course assignments is to create a blog with eight posts due by the end of the semester. As a blogger, a great deal of my writing stems from paying attention to my community and “Listening” closely to the conversations .

Ethics ‘Month’: Why Not Make It A Lifetime?

September is traditionally the time of the year when the Public Relations Society of America observes “Ethics Month,” and PRSA chapters nationwide are encouraged to present special programming. A comprehensive set of resources is available to assist in this effort.


Special Announcement: Chief Bill Boyd Visits #PRStudChat to Discuss Crisis Communications & Social Media

#PRStudChat summer camp is over, and now it’s back to school, and back to business. With our PR and social media programs in full swing, we thought a discussion on crisis communications and social media would be helpful to the community, especially as we head toward the busy 2012 holiday season.


August #PRStudChat Recap: Unraveling the Technical Aspect of PR

Two months ago, I had an epiphany, or at least the beginning of one. I sat on a couch in my living room, questioning my non-existent interest in metrics and analytics. I wondered why I readily would attend another social media track, even if I knew what the speaker was going to touch on, but I have never attended any track that tackled measurements.


Ethics, Public Relations, and the 2.0 World

A cartoon that appeared in a business publication a few years ago always comes to mind when I hear the word “ethics.” A business manager dashes excitedly into his office shouting, “Ethics is hot. Buy me some ethics!”

Social Roles and Responsibilities

Five Ways You Can Be an Effective Community Manager

Let’s be honest… the title of Community Manager comes with great responsibility. You represent the online “voice” for a company or brand. One wrong Facebook post or Tweet and it could mean embarrassment for a brand or disaster for an individual.

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