5 Ways to “Listen” For Better Blog Content

It feels great to be teaching again! I have a class of 30 NYU PR and corporate communications grad students. We are exploring social media objectives, strategies and tactics. One of the required course assignments is to create a blog with eight posts due by the end of the semester. As a blogger, a great deal of my writing stems from paying attention to my community and “Listening” closely to the conversations .

Ethics ‘Month’: Why Not Make It A Lifetime?

September is traditionally the time of the year when the Public Relations Society of America observes “Ethics Month,” and PRSA chapters nationwide are encouraged to present special programming. A comprehensive set of resources is available to assist in this effort.

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Special Announcement: Chief Bill Boyd Visits #PRStudChat to Discuss Crisis Communications & Social Media

#PRStudChat summer camp is over, and now it’s back to school, and back to business. With our PR and social media programs in full swing, we thought a discussion on crisis communications and social media would be helpful to the community, especially as we head toward the busy 2012 holiday season.

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August #PRStudChat Recap: Unraveling the Technical Aspect of PR

Two months ago, I had an epiphany, or at least the beginning of one. I sat on a couch in my living room, questioning my non-existent interest in metrics and analytics. I wondered why I readily would attend another social media track, even if I knew what the speaker was going to touch on, but I have never attended any track that tackled measurements.

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Ethics, Public Relations, and the 2.0 World

A cartoon that appeared in a business publication a few years ago always comes to mind when I hear the word “ethics.” A business manager dashes excitedly into his office shouting, “Ethics is hot. Buy me some ethics!”

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Five Ways You Can Be an Effective Community Manager

Let’s be honest… the title of Community Manager comes with great responsibility. You represent the online “voice” for a company or brand. One wrong Facebook post or Tweet and it could mean embarrassment for a brand or disaster for an individual.

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#PRStudChat Announcement: #SummerCamp Continues in August with Unraveling the Technical Aspect of PR

Last month we kicked off the #PRStudChat #SummerCamp program with Lois Goh (@loisalmode), a student from Flagler College, moderating a session on how to incorporate social media into your PR planning. This month’s #PRStudChat session will take place on August 15th at 8:30 p.m. ET and will focus on how to unravel the technical aspect of public relations.

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An 18-Year-Olds Take on #Instagram

Having teens in the family, and access to their friends, is one of the greatest ways to obtain first-hand information from the young tech savvy crowd and learn about their behaviors on different social media platforms.

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