PRStudChat & PR20Chat Kick off the Busy Season With a “Back to School #PRToolkit” Twitter Chat on Sept. 9th

PRStudChat & PR20Chat Kick off the Busy Season With a “Back to School #PRToolkit” Twitter Chat on Sept. 9th 2

Where did the summer go? It’s September, which, for most, marks the busy season. Vacation is over and our students, educators and pros are either back in the classroom or busy at work. On September 9th at 8:30 p.m. ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”

What’s in Your Fall 2014 Communications Toolkit?

What’s in Your Fall 2014 Communications Toolkit? 2

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “Tech Tested” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways.

Book Review of Spin Sucks and Q&A with Author Gini Dietrich

Book Review of Spin Sucks and Q&A with Author Gini Dietrich 2

After reading Spin Sucks by my friend, Gini Dietrich, I was inspired to do a video post. This book packs a punch with helpful information, useful examples and how to move forward to tell a better story. I also engaged Gini in a Q&A so you can learn more about the book and to embrace what communications and reputation management looks like today and in the future.

Building Your Employee Social Media Champions

Building Your Employee Social Media Champions 0

Being in PR and marketing is an instant invitation to participate in your company’s social media program. You’re automatically designated as the “employee social champions” who in most cases will come together and be a part of your organization’s social vision and strategy, development of social guidelines and policies, creation and sharing of content and engagement with stakeholders in online communities.

Building Your Reputation Task Force

Building Your Reputation Task Force 0

Tracing back to the early days of my career in PR and marketing, I remember a conversation with a senior account executive at my agency. She shared with me her thoughts on the importance of the brand and pointed out one resource she referred to it as our “marketing bible.” You may have guessed already … it’s the branding guide or brand style guidelines.

Finding Your Creative Energy

Finding Your Creative Energy 0

There are days when I’m elbow deep in strategic planning, from research, audits and policies to communications strategy for my clients. However, at any time I could be called to put on my creative hat and brainstorm some fun / unique program ideas. Sound familiar? It’s a big shift from left to right brain, turning […]

The Three Things To Kill In Your Media Interviews

The Three Things To Kill In Your Media Interviews 4

Memory studies consistently find that people forget the vast majority of what they read, hear, or see, especially if they are only exposed to the information one time. One early study by Herman Ebbinghaus, the 19th-century German psychologist who was among the first to study human memory, found that people forget most of what they learn within days.

Relationship Building is My Career

Relationship Building is My Career 8

After working in public relations and marketing for years, I’ve come to realize that relationship building is not just a handy skill or a tool in your PR toolkit that’s cultivated for the brands and companies you represent. Although it’s a huge part of your work, it also marks the cornerstone of a successful career in PR.

PRStudChat April Session: Technology & Data Allows You to Target & Amplify Grassroots Efforts

PRStudChat April Session: Technology & Data Allows You to Target & Amplify Grassroots Efforts 0

Today, with instant access to technology and an abundance of data, sharing information with audiences is quick, easy and can cross borders in an instant. The online grassroots effort has the potential to be highly targeted, achieve a greater reach, and create more impact than in year’s past.

Travel Will Change Your View on Life

Travel Will Change Your View on Life 1

Typical excuses I hear are, “it is too pricey” or I don’t “have time,” but the truth is everyone is busy and everyone is strapped for cash sometimes – so those aren’t good excuses. Quit rationalizing about how it makes sense not to do it because this one thing will change your view on life. What am I talking about? Traveling.

Reassessing Your Passion

Reassessing Your Passion 2

Now that Q1 2014 is underneath your belt, do you feel satisfied with your performance, or do wish you were accomplishing more? And, if it’s the latter, do you have a long list of excuses as to why? It’s easy to convince yourself as about why this may be happening … you’re not getting along with your co-workers, you feel like you’re not being tapped for your true expertise, or the campaigns you’re working on are not going as well as you had imagined. Perhaps, you’re just not feeling at your 100% best lately, and you have to drag yourself to work everyday. Well, guess what, any one of these reasons and more could be on the list.

Six Times You Should Call a Press Conference

Six Times You Should Call a Press Conference 1

Press conferences aren’t as common as they used to be. Technology has allowed companies to disseminate information to reporters (and the public) without gathering the press in a single place—and that’s a good thing, since reporters have less time than ever to leave their desks to attend a press conference (and many won’t).

Whether You’re Giving or Receiving Feedback, it’s a Gift 8

I remember first learning about the “gift” of feedback in grad school. Up until that point, I had looked at feedback differently. I wasn’t thinking about the “gift” part, which means it’s just as much of a privilege to offer helpful feedback, as it is to receive it. The keyword here is “privilege.” Because it’s such a special gift, focusing on the delivery of feedback is critical. You have to know how to give feedback in a manner that allows people to appreciate it and make them want to move the needle forward by acting upon your counsel.

Seven Rules To Remember When a Crisis Strikes

Seven Rules To Remember When a Crisis Strikes 0

You have a crisis communications plan in place. You’ve assembled a crisis response team, written a comprehensive crisis plan, and role played the most likely crisis scenarios. You’re ready for the unexpected. But then the crisis strikes. Your adrenaline surges. Your boss is suddenly irrational, choosing to abandon your well-conceived plan and just “wing it.”

PRStudChat Announcement: Tips for Strategic Public Relations Planning

PRStudChat Announcement: Tips for Strategic Public Relations Planning 0

On March 13, 2014 at 8:30 p.m. ET, #PRStudChat will present “Tips for Strategic Public Relations Planning” for our students, educators and professionals. The session will focus on strategic planning in public relations and the ever-changing challenges confronting PR professionals. Students will get a chance to test their knowledge of PR planning, and professionals will have the opportunity to share insights and experiences.

 

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