Every week, I look forward to a good tweet chat discussion. Participating in the conversation or even just following along is a great way to learn, get inspired and to meet interesting people. Joining a tweet chat discussion is a new way to network and it’s proving to be effective. However, what happens after a tweet chat is over? The hour is up and people go their separate Twitter ways. Too often it seems that the dynamic interactions end after the event and some of the great connections are lost.
Now that school is out many of our students have started interning or they are working full-time in the field. They’ve been building their resumes and portfolios from the start of their school careers, knowing that graduation was always just around the corner.
In an effort to further help our students, as they explore their PR and communication career options, #PRStudchat invites you to join a community discussion on Wednesday, June 25th at 8:30 p.m. ET, focusing on the topic “Building Your Brand to Land Your Dream Job.”
The question, “What is the future of communications?” is the question of the year; one that’s being addressed in many different professional circles. On May 28th, I participated in a Google Plus on air hangout with Adam Cranfield, Neville Hobson, Danny Whatmough and Paul Sutton to answer some very targeted questions about PR and communications moving forward. You can check out the videos below for an introduction to the larger discussion that will continue on June 18th at the FutureComms 14 Conference in London. I’ll be delivering the opening keynote address, sharing my thoughts on how we need to move forward as modern communicators.
After reading Spin Sucks by my friend, Gini Dietrich, I was inspired to do a video post. This book packs a punch with helpful information, useful examples and how to move forward to tell a better story. I also engaged Gini in a Q&A so you can learn more about the book and to embrace what communications and reputation management looks like today and in the future.
Being in PR and marketing is an instant invitation to participate in your company’s social media program. You’re automatically designated as the “employee social champions” who in most cases will come together and be a part of your organization’s social vision and strategy, development of social guidelines and policies, creation and sharing of content and engagement with stakeholders in online communities.
Tracing back to the early days of my career in PR and marketing, I remember a conversation with a senior account executive at my agency. She shared with me her thoughts on the importance of the brand and pointed out one resource she referred to it as our “marketing bible.” You may have guessed already … it’s the branding guide or brand style guidelines.
There are days when I’m elbow deep in strategic planning, from research, audits and policies to communications…
Memory studies consistently find that people forget the vast majority of what they read, hear, or see, especially if they are only exposed to the information one time. One early study by Herman Ebbinghaus, the 19th-century German psychologist who was among the first to study human memory, found that people forget most of what they learn within days.