Do you remember the movie, How to Lose a Guy in 10 Days, starring Kate Hudson and Matthew McConaughey? The character Andie Anderson, played by Hudson, is a “how to” beat writer for the magazine “Composure.” She’s challenged with writing the article, “How to Lose a Guy in 10 days.” When you’re building a relationship, with anyone, you walk a fine line of actions that create a strong bond in the beginning or steps that cause someone to exit the union quickly.
I’m into my summer reading list and my second book is another excellent read. Leave Your Mark: Land Your Dream Job, Kill it in Your Career, Rock Social Media by Aliza Licht is a book that mentors and shares deep insights into how to excel in your career even when you start in an industry where you have no experience. From Aliza’s personal career steps and stories to her very helpful tips, you’ll want to put this book on your bookshelf. Here’s my book review … enjoy!
In the spirit of learning, and reinventing yourself to find what’s next in your career and in your life, here’s a book that takes reinvention and the big idea to a whole new level. If you don’t want to stand idle and feel the need to propel forward, but just don’t know how to get there, then the book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, by Dorie Clark, is a great place to start. You can listen to my video review and then pick up / download a copy for yourself.
In a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources? As a contemporary PR practitioner in the new digital age, I don’t know where I’d be without the tools in this post.
In this two-part series, we are examining how some people naturally gravitate towards platform building, and what companies can do to harness that talent. Humanizing your company can be an immense competitive advantage. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand.
There’s something in the DNA of people like Deirdre Breakenridge, Chris Brogan, Mitch Joel, Michael Hyatt, and Darren Rowse that propel them to grow remarkable platforms. Some might chalk up their success to their early adoption of blogging and social media. But that’s not fair or accurate. You could take away each of their respective platforms (blog, Facebook Page, Twitter followers, etc.), and I am willing to bet they’d be back in no time with a new one.
Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. Indeed, outsourcing creative is a smart—and often necessary—move for young agencies that are growing fast…but what happens when you’re outsourcing so frequently that it’s no longer a viable option for your growing company?
Thanks to technology, much has changed in what PR pros can handle as “part of a day’s work.” Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. However, sometimes “hacking” it just doesn’t cut it. So when you need to outsource creative and design elements for your public relations programs, what should you take into account for a successful working relationship with your creative counterparts?
[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys 0
A Guest Post By Sara Capra Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. One distinguished female, Stephanie Morgan, has delivered a keynote at the event.[i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. This represents quite […]
It’s time to ring in the New Year with #PRStudChat! On Wednesday, January 21, 2015, at 8:30 p.m. ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Making resolutions is the easy part, understanding the hard work and effort required to keep your resolutions can be a challenge.
A few months ago, I decided to review my 2014 New Year’s Resolutions to see how well I did. At the time I had accomplished approximately three quarters of what I had set out to do for the year. However, when I reflected on the areas where I fell short, my excuses (notice, I purposely used the word “excuses”) had to do with “time.”
I met John Muscarello, founder of Endless Job Offers, a few years ago. There are young professionals in my industry who stand out as great networkers and connectors, and John is definitely one of them. From the handwritten personal notes and his incredible passion for helping people to connect, John is now offering advice for young professionals via his Endless Job Offers website / blog. Here’s my Q&A with John who shares his thoughts about networking, relationship building and finding the right career path.
On Season 9 of the Real Housewives of Orange County, the ladies gathered with their significant others for an ugly sweater Christmas party. Those ugly sweaters that you’ve often received as a gift are now considered fashionable during the holidays. They’re great conversation starters and the more outrageous you look, the better.
New hashtags are surfacing everyday. From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. I was recently introduced to Laurie Paolone, founder of the website, HashAtIt.com, through my friends at the Social Network Station. HashAtIt.com is an easy to use hashtag search engine.
We’re moving into the year of the PR Tech Tester. PR and communication professionals need to challenge themselves by moving out of their comfort zones to Tech Test different technology platforms, resources, apps, etc. When you familiarize yourself with technology, you’re taking the time get educated so that you can take new knowledge into your organization.
On October 6, 2014, I shared the launch of #50shows with my blog community. I’ve been working Jim Nico and Dr. Jane Karwoski of the Social Network Station to create awareness around a movement, giving women a voice and a platform via 50 Internet radio shows. At the same time, when women are underrepresented in the media the initiative helps women to gain valuable media skills.
On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.