Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016.
Early on in my career, I remember being asked if anyone can be a leader. I said, “Yes,” but you have to cultivate the right skills. Now that I’m 25+ years into my career, I’ve experienced leadership as both a part of an individual’s personality and natural ability, as well as what he or she learns through education, mentoring and training. You need both the nature and the nurture to be a true leader today.
Can you believe it’s December and 2015 is coming to a close? Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. After all, if you can capitalize on what you have learned, then you will move forward and have a much better New Year! Here are the 7 lessons.
For years, PR was the intangible service questioned by so many CFOs. When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. But, somehow, the climate changed when the CFO walked into the room. What I’ve come to realize is having the CFO join the meeting is a huge opportunity to get closer to the person that controls the purse strings.
Most professionals I know (including myself) have a running To Do list. It always feels so good to check off each item one by one, just to add one more. However, what about creating a Don’t Do list and checking off items regularly? As much as we find pleasure in our To Do lists, it’s the Don’t Do list that keeps us focused on what works and what is positive, as well as what propels us forward.
I mentioned in an earlier post this year, how I enjoy reading different types of books from business books to fiction and memoirs. For me, reading is a great way to get through my own writer’s block (yes, it happens to everyone), while you also learn about interesting topics along the way. So drawing from the category of memoirs, which is a new favorite of mine, here is my review of one book that tops my summer reading list: Becoming Ginger Rogers, How Ballroom Dancing Made Me a Happier Woman, Better Partner and a Smarter CEO, by Patrice Tanaka.
#PRStudChat August Anniversary Discussion: Celebrating Six Years of PR Learning & Career Readiness 0
It may be August, but at #PRStudChat, we are feeling like its New Year’s Eve. So we’re ready to celebrate and look forward to some really exciting things that are happening in the collegiate PR world. Three reasons are cause for celebration. First, it’s time to raise the digital roof as #PRStudChat celebrates our 6th anniversary! Our community continues to grow and we want to celebrate the dedicated students, professionals and educators who have supported PR learning these past six years.
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well. Most of the time, you just have to look a little harder for it.
When you choose a career in public relations you’re opting into a position that requires you to adapt to stressful situations. After 27 years of PR, there are many wonderful aspects about my role that I absolutely love, solving communication challenges and creating campaigns that put a big smile on my face. However, that’s not […]
An award-winning filmmaker suddenly realizes her confidence and ambition have been slowly chipping away over time, so she sets out on a journey to find out why it happened and what she can do about it. As she travels America speaking to the people who can teach her how to regain her pioneering attitude in her career, she realizes she must make a choice: choose to fight for her life in a ‘career-game’ she doesn’t want to play, or find a way to change the game.
Do you remember the movie, How to Lose a Guy in 10 Days, starring Kate Hudson and Matthew McConaughey? The character Andie Anderson, played by Hudson, is a “how to” beat writer for the magazine “Composure.” She’s challenged with writing the article, “How to Lose a Guy in 10 days.” When you’re building a relationship, with anyone, you walk a fine line of actions that create a strong bond in the beginning or steps that cause someone to exit the union quickly.
I’m into my summer reading list and my second book is another excellent read. Leave Your Mark: Land Your Dream Job, Kill it in Your Career, Rock Social Media by Aliza Licht is a book that mentors and shares deep insights into how to excel in your career even when you start in an industry where you have no experience. From Aliza’s personal career steps and stories to her very helpful tips, you’ll want to put this book on your bookshelf. Here’s my book review … enjoy!
In the spirit of learning, and reinventing yourself to find what’s next in your career and in your life, here’s a book that takes reinvention and the big idea to a whole new level. If you don’t want to stand idle and feel the need to propel forward, but just don’t know how to get there, then the book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, by Dorie Clark, is a great place to start. You can listen to my video review and then pick up / download a copy for yourself.
I belong to Gen X and touch the border of a Baby Boomer. We’re clearly not the demographic using Snapchat. Of course, as a communications professional, it’s my job to learn, understand and be able to help my clients when they ask questions about new social media channels and apps. If you go to the […]
On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Our special guest that night was Sarah Katz from D S Simon. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015.
Join the #PRStudChat community on Tuesday, April 28th at 8:30 p.m. ET for a discussion of the current state of video communications.