How To Give A Tweet-Worthy Media Interview

The last time you watched a major event on television—a presidential debate, the Academy Awards, the Super Bowl—did you have your...

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Book Review: The Power of Communication

The Power of Communication by Helio Fred Garcia is on of my new favorites in 2012. The book focuses on building trust and loyalty through...

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PR…Why We Are Who We Are

Once in a while, I go off on a mental gadabout and wander through reasons and rationale for my…and my colleagues…existence as public...

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Getting Back to the PR Basics

Just a couple of years ago, I was a sophomore at Drexel University running my own PR consultancy, Kratz PR while juggling several PR...

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Effective Communications, When You’re Forced to Simplify

In an age of Internet, mobile and social networks, it’s amazing what happens when you have to revert back to simpler modes of...

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Public Relations Education: A Matter of ‘Degrees’

I had the opportunity at the Public Relations Society of America’s International Conference in October to learn about a new initiative...

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HOW TO integrate social collaboration in your PR 2.0 strategies

For the past year, I've been on quest to spread the word about open social collaboration and productivity and why it is the key to social...

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The Universal PR Professional of Tomorrow

Yesterday, I had the pleasure of participating on a PRSA International Conference panel session titled, “The Universal PR...

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