PR…Why We Are Who We Are

Once in a while, I go off on a mental gadabout and wander through reasons and rationale for my…and my colleagues…existence as public...

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Getting Back to the PR Basics

Just a couple of years ago, I was a sophomore at Drexel University running my own PR consultancy, Kratz PR while juggling several PR...

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Effective Communications, When You’re Forced to Simplify

In an age of Internet, mobile and social networks, it’s amazing what happens when you have to revert back to simpler modes of...

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Public Relations Education: A Matter of ‘Degrees’

I had the opportunity at the Public Relations Society of America’s International Conference in October to learn about a new initiative...

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HOW TO integrate social collaboration in your PR 2.0 strategies

For the past year, I've been on quest to spread the word about open social collaboration and productivity and why it is the key to social...

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The Universal PR Professional of Tomorrow

Yesterday, I had the pleasure of participating on a PRSA International Conference panel session titled, “The Universal PR...

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Effective Communication…Can You Hear Me Now?

“I know that you believe you understand what you think I said, but I’m not sure you realize that what you heard is not what I meant.”...

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#PRStudChat Discusses SEO and Content Marketing on October 18th

It’s the beginning of the 4th quarter, and we’re in 2013 PR planning mode. As we develop our communications plans and evaluate our...

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