Six Ways to Prepare Office Staff For a Reporter’s Visit

A local reporter is scheduled to visit your office in a few days to conduct an interview with you. It’s a critical interview for your...

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Professionalism, Responsibility and Communication

When on vacation in Taiwan, I always read one of the English-language newspapers to keep up with what’s going on both globally and...

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How to work with your Best Six Friends in a Crisis

Crisis planning has become somewhat of an art form since the 1980’s thanks to Johnson & Johnson’s deft handling off the Tylenol crisis....

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Eight Ways To Deliver A Better Phone Interview

Most people don’t know how to use a telephone. Sure, they talk on the phone with their family, friends, and business contacts every day....

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The Media Landscape Survey: Highlights and Significant Findings

Today's PR professionals need to thoroughly understand the media landscape. Increased knowledge and the ability to navigate new channels...

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Join #PRStudChat on Tuesday, June 18th to Explore Generational Marketing: From iGen (Gen Z) to Baby Boomers

The summer of 2013 marks the one-year anniversary of a new generation of consumers who have entered into the marketplace and joined the...

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Proactive Public Relations … Poking Tigers

I’ve just finished “Lean In ,” a great book by Facebook COO Sheryl Sandberg. It’s a fascinating read with “learned in the...

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Four Quick Tips for Marketing to Bridge the Gap with IT

Have you ever come across an article that makes you look twice? I was perusing my husband’s CIO magazine (yes, a hard physical copy),...

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