Turning the Page To Pure Performance Communications: A New Business Venture

I’ve been busy with “marketing agency life” for the last 20 years. I took a brief break for some in-house PR, but it didn’t last for long. Whether you’re working at an agency owned by someone else or you’re running and managing your own company, it requires a tremendous amount of energy, flexibility and dedication to the agency. Long hours and weekends were the norm, but I loved every minute of it. Today marks a new point in my career; it’s the day that I turn the page, and I close the marketing agency chapter.

You’re a #PR Crisis Manager, But Are You a Pre-Crisis Doctor?

PR professionals are familiar with the crisis drill, because we’re called upon when crisis strikes and we’re prepared with our crisis plans in place. Today, executives realize that crisis takes precedence, as their companies are in the public’s critical eye, their brands are the topic of constant conversations and communication travels more quickly than ever before through social media channels.

Verisign “Make A .tv Commercial” Contest: An Opportunity for #PR & Marketing Pros

Today’s video post is a little different.  I wanted to share a contest from Verisign that I…

Special Announcement: #PRStudChat and #PR20Chat Team up to Discuss “Be Your Own Publicist”

On September 20, 2011 at 8:00 p.m. ET, we’re holding a special edition of #PRStudChat, as we team up with our friends, Heather Whaling and Justin Goldsborough and their community, #PR20chat. Together, we’ll be discussing how to help students use their PR skills to succeed in school and in launching their careers. Joining us that night will be two very special guests: Jessica Kleiman, VP-public relations for Hearst Magazines and Meryl Weinsaft Cooper, co-founder and principal of Allen/Cooper Communications. Jessica and Meryl are the authors of the book, “Be Your Own Best Publicist.”

Shifting Roles from Communications Liaison to Blogger

I don’t think I’ll ever be able to completely take off my PR hat; it’s usually “on”…

Preparing for the TEKGROUP Online Newsroom Summit

On September 21, 2011, I’ll be participating in the TEKGroup Online Newsroom Summit to discuss how newsrooms have changed from static areas of a website to interactive and socialized newsrooms.

Marrying #Marketing & Technology: An Interview with Julie Cros, Founder of Post Planner

I recently spoke with Julie Cros, founder of Post Planner, and was interested to learn how she married marketing and technology. With so many of us learning, testing and embracing technology, I asked Julie to share her story on how and why she decided to launch the Post Planner Facebook application.

#PR & the Future of Media

I was interviewed for a virtual event called the Future of Media: Radical Integration presented by Cision,…

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