Three Little Secrets to Find PR Expansion & Opportunity

On July 16th, I had the honor of speaking at the Council of PR Firm’s InternFest 2013.  More than 175 NYC interns gathered for a program...

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PR Expanded / “PR: Make It Personal”

I’ve had easily a half-dozen or more one-on-one conversations this summer with students – current and former – from Curry College,...

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#Ethics in an Age of Social Media & Public Conversations

In an age of public conversations, ethical decision making and accurate communications are top of mind for the PR professional. With the...

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Six Ways to Prepare Office Staff For a Reporter’s Visit

A local reporter is scheduled to visit your office in a few days to conduct an interview with you. It’s a critical interview for your...

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Professionalism, Responsibility and Communication

When on vacation in Taiwan, I always read one of the English-language newspapers to keep up with what’s going on both globally and...

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How to work with your Best Six Friends in a Crisis

Crisis planning has become somewhat of an art form since the 1980’s thanks to Johnson & Johnson’s deft handling off the Tylenol crisis....

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Eight Ways To Deliver A Better Phone Interview

Most people don’t know how to use a telephone. Sure, they talk on the phone with their family, friends, and business contacts every day....

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The Media Landscape Survey: Highlights and Significant Findings

Today's PR professionals need to thoroughly understand the media landscape. Increased knowledge and the ability to navigate new channels...

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