Tracing back to the early days of my career in PR and marketing, I remember a conversation with a senior account executive at my agency. She shared with me her thoughts on the importance of the brand and pointed out one resource she referred to it as our “marketing bible.” You may have guessed already … it’s the branding guide or brand style guidelines.
There are days when I’m elbow deep in strategic planning, from research, audits and policies to communications strategy for my clients. However, at any time I could be called to put on my creative hat and brainstorm some fun / unique program ideas. Sound familiar? It’s a big shift from left to right brain, turning […]
Memory studies consistently find that people forget the vast majority of what they read, hear, or see, especially if they are only exposed to the information one time. One early study by Herman Ebbinghaus, the 19th-century German psychologist who was among the first to study human memory, found that people forget most of what they learn within days.
I’m on my Holiday break and it’s a great time to reflect and to thank so many colleagues who have been supportive in 2010. As professionals we’ve bonded and grown together in public relations. Together we are educating, learning and helping one another. Here’s my Happy Holidays message to my peers. Hope 2011 is an even […]
The more you work with your brand to create engagement opportunities on the different social platforms, you will see some common threads where information is shared in both places. However, the more you get to know the platforms, you’ll see there is a divide between the activities on Twitter and the activities on Facebook. Brands must learn how to make each community experience different, to accommodate the needs of the members, to respect the community culture and implement the best collaboration practices.
The 12 Gifts of PRStudChat proved to be an inspiring way to end the year… nearly 1,500 tweets filled with valuable advice and acknowledgement of those who share their gifts with us each day. As a special gift to our community, SWAGG, our December #PRStudChat sponsor, offered one lucky student a $200 scholarship toward their education! Students participating in the chat were asked to leave a comment on PRStudChat.com, answering the question, “How would YOU benefit from a $200 SWAGG Scholarship?”
I had a conversation today with my friend, @jessicalevin, and she asked me if I had any new book projects were in the works. We chatted a bit about publishing and then I told her I have a proposal completed on one topic that I’m shopping around with respect to publishing options and another idea is still swirling around in my head.
On Wednesday, December 15, 2010 at 8:30 p.m. the #PRStudChat community gathers for our Holiday chat session, the 12 Gifts of #PRStudChat. We’ll ask our community how each of the 12 gifts below have helped them during 2010 (at the same time recognizing those special people who help to deliver these gifts to us all year round):
Because it’s the season to give, I want make sure all of my friends know about the 2010 Holiday Tweet Drive. If you haven’t heard about Tweet Drive, it’s a wonderful cause. Tweet Drive is a nation-wide toy/clothing drive that uses social media to give back to children who are less fortunate and to spread some Holiday cheer along the way!
I feel that I can speak from experience (and from the heart) on the topic of building a strong and supportive community. Building #PRStudChat with @valeriesimon is one of the most rewarding initiatives in my professional career. Interacting in the community gives me the feeling of strength, knowledge, certainty, support, guidance, and friendship, in an […]
Now that you’ve written your organization’s social media policy…you’re only halfway there.
There are a lot of great technology partners. You need to roll up your sleeves and test several of these platforms to see which one meets the needs of your programs or the needs of different clients.
Finally, we’re ready to announce the winner of the #PRStudChat Challenge. The two finalists were: Finalist #1: Karen Russell, PR Professor at the University of Georgia. Editor of the Journal of Public Relations Research. Karen’s collaborative lit review: http://bit.ly/9aT851 group SM book review: http://bit.ly/bW0l9Q offered a great example of the use of collaborative learning techniques […]
New York City has some of the best venues to host a networking event. Find a cool location and combine with an interesting topic (Beauty 2.0) and what do you have? The makings of a really creative and collaborative night. That’s exactly what happened on Tuesday, November 9th. Beauty industry professionals, media and bloggers met […]