PRStudChat Announcement: Public Relations: But Is It Ethical?

PRStudChat Announcement: Public Relations: But Is It Ethical? 0

On October 1, 2013 at 8:30 p.m., #PRStudChat will present “Public Relations: But Is It Ethical?” for our students, educators and professionals. The session will focus on ethics in public relations and the ever-changing challenges confronting PR professionals. Students will get a chance to test their knowledge of ethics, and professionals will have the opportunity to share insights and experiences.

Seven Ways To Respond To a Negative News Story

Seven Ways To Respond To a Negative News Story 1

I’m occasionally asked whether it’s ever appropriate to “freeze a reporter out,” or refuse to speak to him again. Whenever I hear that, I immediately think of a scene out of The Godfather or Fatal Attraction, complete with horse’s head and boiled bunny. I imagine frustrated interviewees suddenly appearing as caped crusaders, exacting their revenge on unfair journalists by “rubbing them out.”

It May Be ‘Great PR’…But Is It Ethical?

It May Be ‘Great PR’…But Is It Ethical? 4

The Public Relations Society of America chooses September as the month to remind its members of the importance of ethical thought and behavior. Other communication organizations, including the International Association of Business Communicators and the International Public Relations Association for example, also emphasize ethical practice in their membership information.

Interview #SWAGGHamptons: From PR Student to PR Professional 8

Here’s my third and final interview at the the Mercedes-Benz Bridgehampton Polo Challenge on Saturday, August 28, 2010.  Mikinzie Stuart, Account Coordinator at SHIFT Communications chatted with me on how to make the transition from PR student to PR professional.  The video comes to you live from the SWAGG VIP tent.

Interview with ABC News Entertainment Reporter/Producer Sheila Marikar 5

Here’s my second interview at the the Mercedes-Benz Bridgehampton Polo Challenge on Saturday, August 28, 2010. Sheila Marikar, Entertainment Reporter/Producer at, was kind enough to interview with me regarding the importance of building a relationship (the right way) with the media. The video comes to you live from the SWAGG VIP tent.

Interview with Sarah Evans at #SwaggHamptons 0

I was invited by Sarah Evans and SWAGG to be their guest at the Mercedes-Benz Bridgehampton Polo Challenge on Saturday, August 28, 2010. It was such an amazing day, traveling on the SWAGG party bus, spending time in the SWAGG VIP tent and enjoying the Polo match. I was able to steal a few minutes with Sarah (in between her interviews with celebrities that stopped by) to discuss what PR and communications professionals need to know about the mobile space.

The Best of PR Moves Forward 3

In order to grow in our communications careers, we have to move our best practices forward.  My video discusses the best values, core competencies and skills from PR past, which we move forward and use to be successful in PR 2.0 and social media communications. How do you move the best of PR forward as […]

Book Review: Engage! by @BrianSolis 8

I just finished the book Engage! by Brian Solis.  I’ve had the book for a couple of months and it’s not a book that you should just breeze through quickly.  I mean this in the best possible way.  This book deserves time and attention.  Now, I have to disclose that I am a big fan […]

Can You Tell Who Tries to Own Social Media? 5

In the past, you may have heard me say,”No one owns social media.”  However, that doesn’t mean that different departments in your company aren’t trying to own it.  Actions always speak louder than words. I remember reading a post a year ago by Jeremiah Owyang that I thought was excellent.  He outlined five ways that […]

Competitors on Twitter: Evaluate With Your Eyes Wide Open 10

If you’ve done your listening exercises (monitoring the social landscape through keyword searches) you may have discovered your competition is on Twitter. As a part of your own social media strategy and planning audit, it’s important to evaluate what your competition is doing, how they are connecting with influencers and how quickly they’re advancing on this network.

Social Media is Serious Business 17

Speaking at the Florida Public Relations Association 72nd Annual Conference was such a great experience for me. I enjoyed presenting PR Revolution: From PR Past to Hybrid Power, which was received with open arms.  After my keynote, one topic of discussion I found extremely interesting surfaced during a Q&A session with the senior counselors.  The […]

An Interview w/Jason Kintzler, Founder & CEO of PitchEngine 4

It’s no secret that I’m a fan of PitchEngine, a “new kind of social PR platform.” I’ve used it to share my customized stories and to be found.  Because PitchEngine has launched its new platform with enhanced SEO capabilities, I thought it would be a good time to update you on the progress. Jason Kintzler, […]

Update on #PRStudChat Anniversary Chat 1

Our plans are progressing nicely for the #PRStudChat discussion on August 25, 2010 at 8:30 p.m.  In honor of our anniversary celebration, and our special guest, Jimmy Wales (@jimmy_wales), founder of Wikipedia, our session will focus on great social media collaboration and wiki best practices.  Jimmy will also enlighten us on some of his experiences […]

Social Media Policy: Employee vs. Public 4

Going through my RSS feeds, I came across Dave Fleet’s article on the 57 Social Media Policy Examples and Resources in SocialMediaToday.  A very useful article with excellent examples!  There are so many best practices for us to review.  So, as you are scouring policies, you may want to consider separating your resources into a […]

#PRStudChat One Year Anniversary Announcement 7

It feels like yesterday when Angela Hernandez (@angelahernandez) asked me to contribute to her blog interview series, “Is PR Right for Me.” What blossomed out of a blog post is our dynamic PR community, #PRStudChat.

Social Media Policy Content & Tone 6

I presented to the members of PRSA this week on building a social media policy and best practices of policy development. Part of the discussion focused on the language and tone that you find in social media policies and guidelines.


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