Nowadays, having a stacked resume and good credentials isn’t enough. I’m sure you’ve heard the expression, “it’s all about who you know,” and thought it was just a saying; however, it is much more than that – it’s the truth. Why you ask? While you might have the best resume and be the best candidate for the job, there are dozens and sometimes hundreds of applications vying for the same job. You will need someone helping your application stand out and get noticed.
I recently received an email from a reader who was arranging an interview for a client.
He wondered whether it was possible to put a written agreement in place with the producer prior to the interview that would prohibit the crew from using any ‘gotcha’ moments in which an unexpected document or video clip might be produced during the interview.
It’s almost the end of the year. I usually write a “Trends in PR” or a “New Year’s Resolution” post. However, this year, I’ve decided to do something different. My post focuses on driving your own change / expansion by trying something new in 2014. I’m going to challenge you to step out of your […]
We announced the #PRStudChat Challenge on Wednesday, October 13th when we asked our community to send us links to their favorite social media classroom projects. There were so many great nominations and we want to thank everyone for their submissions. However, we had to narrow down the entries to two finalists. It is my pleasure […]
The PRSA International Conference 2010 Powering Progress kicked off on Saturday, October 16th. I arrived at the conference, on Sunday, October 17th with great expectations. I’ve been looking forward to this conference, knowing that many of the PR professionals who I chat with all year will be in one place. I’m ready to share ideas and network.
On Wednesday, October 13th at 8:30 p.m. #PRStudChat hosted “Back to School Night” which was another dynamic community discussion. Joining us on our panel of educators was @karenrussel, @rdfrench @bfliu @barbaranixon @andinarvaez @melanie_James and @mihaela_v who discussed social media in the classroom.
Wednesday, October 13th at 8:30 p.m. is #PRStudChat with our panel of educators and a focus on social media in the classroom. We want to thank all of our students who nominated a favorite educator to participate on the panel. It’s my pleasure to announce the panelists: Karen Russell (@KarenRussell) PR professor at the University […]
We’re getting excited about the October 13th 8:30 p.m. #PRStudChat session with our panel of educators and a focus on social media in the classroom. Don’t forget: If you have a favorite educator, you can nominate that professor to participate on our panel. To nominate a professor, simply forward his/her Twitter handle to @PRStudChat for consideration.
October 13th is our next #PRStudChat session and we all realize the importance of social media in the classroom. And, because school is in session, we want to focus (and celebrate) the many educators who doing great work with their students in this area. We’d like to put together a panel of educators and we’re hoping that you will help us. If you have a favorite educator, you can nominate that professor to participate on our panel. To nominate a professor, simply forward his/her Twitter handle to @PRStudChat for consideration.
On October 18, 2010, I will have the pleasure of joining many of my communications colleagues at the PRSA International Conference in Washington, DC. This year I’ve put together a panel to discuss a hot topic, “The PR Influencer.” Joining me on this panel are Sarah Evans, founder/owner of Sevans Strategy, Mark Drapeau, director of public sector social engagement for Microsoft and Geoff Livingston, co-founder and chief marketing officer, Zoetica. Moderating the panel is Kami Huyse, president and the chief operating officer at Zoetica.
I’ll tell you a story about how sharing has changed. A couple of weeks ago, an experienced professional from another PR company reached out to me. He asked me to help him with a concern he had with his clients. This is one of many inquiries I receive. My response: Let me put some resources […]
As a follow up to my post on PR and Cyberbranding post, I wanted to touch on the personal brand as it will be a part of my presentation at the University of Sacred Heart in Puerto Rico. It used to be the thirty 30 second elevator pitch that would tell someone everything they needed […]
I’m preparing for my trip to Puerto Rico to speak at the University of Sacred Heart and then at the Puerto Rico Public Relations Association. I was pleasantly surprised when my friends at the University asked me to discuss the topic of Cyberbranding at their 25th Anniversary celebration. I wrote my book, Cyberbranding: Brand Building […]
Do you think the question, “Who are your influencers?” is a personal one? I do, because despite the measurement tools, from Klout to Twinfluence, we choose to believe in people and trust their guidance because we feel a personal connection. Now, that’s not to say that the numbers are disregarded, because they’re not. But, it does make us think about the personal side of why we have certain bloggers in our RSS reader and why we participate in chat sessions because our influencers are there sharing knowledge.
I’ve noticed some interesting conversations lately about strategy, execution and accountability. If you are on the strategy side, and advising a brand, are you held accountable for the execution (if it’s not your part)? Is it easier just to advise, then to execute social media? My own personal opinion is that we rise to a higher or maybe I should say a “new” level when we are able to do both.
Ever since I interviewed Mikinize Stuart at the #swagghamptons event regarding the transition from student to PR professional, there’s been an overwhelming response to this video post. It’s certainly an important topic and one that is extremely helpful to those students who will someday go through the same transition process.