On January 19th, we announced a very special guest for our #PRStudChat February session. @ChrisBrogan, co-author of Trust Agents, joins our Twitter discussion to enlighten our community on the PR influencer and how to build trust online. Today it’s very important for PR and communications professionals to realize that they are moving from a liaison role to an influencer role, as they become bloggers and educate through democratized media.
Before the holidays, a young PR/Marketing professional contacted me about helping him with his resume. I reviewed both his cover letter and resume carefully and gave him some initial feedback. He was thrilled with the comments and immediately incorporated my suggestions. One conversation led to another and the next thing I knew he asked me a very interesting question: Would you be my mentor to help me in my job search.
Last week, a friend from Switzerland reached out and asked me a few questions about blogger relations. She was concerned with the time it takes to initiate and nurture relations with bloggers before you “need” them to write about a client. But, at the same time, she realized that unless you are specialized in a certain field, there is no way that you can converse with all these bloggers.
anuary 19th from 8:30 p.m. to 9:30 p.m. ET is our #PRStudChat session, which will focus on a hot topic that’s weighing on the minds of many executives: the social media policy. Our discussion will cover everything from team development (who is responsible for policy creation) and the important areas to be addressed in a policy to how policies should be guiding employee social outreach and participation.
Like most PR and communications professionals, I’ve been paying attention to the location based companies and how this space is growing and capturing the attention of our brands. I met Tim Reeth, founder of Blasterous and took an immediate interest in what his company was doing with its location based services.
This week, I had the pleasure of co-presenting with Dr. Walter Kimbrough, who is the President of Philander Smith College in Little Rock, Arkansas. We spoke at the Council of Independent Colleges (CIC) Conference in Palm Springs on the topic of Social Media 101.
Happy New Year and all the best to our friends and colleagues in 2011! #PRStudchat is ready to begin another exciting year of insight, fun, friendship and opportunity. We want to start 2011 with a strong focus on social media strategy, planning and policy-making. Our topic has been in the news and is on the mind of employees, executives and business owners. It’s the social media policy and there’s a lot of ground to cover in one chat session.
It’s that time of year again…when we all share New Year’s resolutions. Here are my resolutions for 2011, as they relate to PR and communications. I hope that you will share yours with me. I hope that your New Year is healthy, happy and prosperous!