A pitch for PR to focus more on owned media

A Guest Post by Justin Goldsborough: What if I was writing this blog post with only the…

The DNA of an Apology

Every week, it seems there is a new PR crisis sweeping across our Twitter streams. Groupon, Airbnb,…

Are you Prepared for the Shift in the Purchasing Process?

A Guest Post By Valerie Simon 1990:  I want to go to a new restaurant. I open…

Introducing my PR Guest Blogger Friends

I’m kicking off a PR guest blogger series on October 3, 2011.  Several of my blogger friends…

#PR & #Marketing Learn A Quick Lesson in Video Editing

When it comes to recording and editing videos, I’m lucky to have a Macbook Pro.  I use…

#Tumblr vs. #Facebook: Ask a Teen if You Want to Know the Difference

Tumblr is certainly growing in popularity. A recent Mashable article mentioned that according to ComScore, Tumblr scored 13.4 million unique visitors in the U.S. in July, increasing 218% from the same time last year. The “blog-meets-social-network service” is experiencing what most are calling explosive growth. Tumblr has been on my radar for quite sometime having witnessed how our teens use it and rave about it.

Turning the Page To Pure Performance Communications: A New Business Venture

I’ve been busy with “marketing agency life” for the last 20 years. I took a brief break for some in-house PR, but it didn’t last for long. Whether you’re working at an agency owned by someone else or you’re running and managing your own company, it requires a tremendous amount of energy, flexibility and dedication to the agency. Long hours and weekends were the norm, but I loved every minute of it. Today marks a new point in my career; it’s the day that I turn the page, and I close the marketing agency chapter.

You’re a #PR Crisis Manager, But Are You a Pre-Crisis Doctor?

PR professionals are familiar with the crisis drill, because we’re called upon when crisis strikes and we’re prepared with our crisis plans in place. Today, executives realize that crisis takes precedence, as their companies are in the public’s critical eye, their brands are the topic of constant conversations and communication travels more quickly than ever before through social media channels.

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