Join #PRStudChat on Tuesday, June 18th to Explore Generational Marketing: From iGen (Gen Z) to Baby Boomers

The summer of 2013 marks the one-year anniversary of a new generation of consumers who have entered into the marketplace and joined the...

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Proactive Public Relations … Poking Tigers

I’ve just finished “Lean In ,” a great book by Facebook COO Sheryl Sandberg. It’s a fascinating read with “learned in the...

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Four Quick Tips for Marketing to Bridge the Gap with IT

Have you ever come across an article that makes you look twice? I was perusing my husband’s CIO magazine (yes, a hard physical copy),...

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Q&A with Author Stefan Pollack on iGen & Communicating with the Next Generation

You may be wondering about iGen, also known as Generation Z, and how they interact and communicate. Stefan Pollack, President of The...

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#PRStudChat Explores the Definition of Engagement: The Word With Many Meanings

Congratulations to the Class of 2013 and best of luck to our #PRStudChat graduates! The Mashable article, “The Big Word That Means...

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Should You Really Communicate Immediately In a Crisis?

You may have heard this expression: “When a crisis strikes, you need to communicate immediately.”...

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Public Relations: The Pride of Accomplishment

I’ve been feeling a little reflective for all kinds of good…and not-so-good…reasons. Don’t want to dwell on the “not-so’s”...

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Collaborate in the First Virtual Hackathon – #Commhacks For Communications Pros

Here’s something fun to add to your May activities … My friend Sarah Evans emailed me last night to let me know that Tracky had just...

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