Radio: Seven Ways to Rock Your Next Interview

Radio: Seven Ways to Rock Your Next Interview 0

I’ve done hundreds of radio interviews throughout my career. They seem simple. After all, you just pick up a phone or visit a studio and have a conversation with the host. But radio interviews are nothing like normal conversations (unless your friends take listener phone calls and toss to a commercial break every few minutes!).

Book Review: Digital Marketing Analytics

Book Review: Digital Marketing Analytics 0

I spent the last week in Rhode Island vacationing with my family. One of my favorite vacation activities was reading on the beach. My book of choice was Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World by Chuck Hemann and Ken Burbary. After finishing the book, I’m happy to report it was a great read.

Book Review: Engage! by @BrianSolis 8

I just finished the book Engage! by Brian Solis.  I’ve had the book for a couple of months and it’s not a book that you should just breeze through quickly.  I mean this in the best possible way.  This book deserves time and attention.  Now, I have to disclose that I am a big fan […]

Can You Tell Who Tries to Own Social Media? 5

In the past, you may have heard me say,”No one owns social media.”  However, that doesn’t mean that different departments in your company aren’t trying to own it.  Actions always speak louder than words. I remember reading a post a year ago by Jeremiah Owyang that I thought was excellent.  He outlined five ways that […]

Competitors on Twitter: Evaluate With Your Eyes Wide Open 10

If you’ve done your listening exercises (monitoring the social landscape through keyword searches) you may have discovered your competition is on Twitter. As a part of your own social media strategy and planning audit, it’s important to evaluate what your competition is doing, how they are connecting with influencers and how quickly they’re advancing on this network.

Social Media is Serious Business 17

Speaking at the Florida Public Relations Association 72nd Annual Conference was such a great experience for me. I enjoyed presenting PR Revolution: From PR Past to Hybrid Power, which was received with open arms.  After my keynote, one topic of discussion I found extremely interesting surfaced during a Q&A session with the senior counselors.  The […]

An Interview w/Jason Kintzler, Founder & CEO of PitchEngine 4

It’s no secret that I’m a fan of PitchEngine, a “new kind of social PR platform.” I’ve used it to share my customized stories and to be found.  Because PitchEngine has launched its new platform with enhanced SEO capabilities, I thought it would be a good time to update you on the progress. Jason Kintzler, […]

Update on #PRStudChat Anniversary Chat 1

Our plans are progressing nicely for the #PRStudChat discussion on August 25, 2010 at 8:30 p.m.  In honor of our anniversary celebration, and our special guest, Jimmy Wales (@jimmy_wales), founder of Wikipedia, our session will focus on great social media collaboration and wiki best practices.  Jimmy will also enlighten us on some of his experiences […]

Social Media Policy: Employee vs. Public 4

Going through my RSS feeds, I came across Dave Fleet’s article on the 57 Social Media Policy Examples and Resources in SocialMediaToday.  A very useful article with excellent examples!  There are so many best practices for us to review.  So, as you are scouring policies, you may want to consider separating your resources into a […]

#PRStudChat One Year Anniversary Announcement 7

It feels like yesterday when Angela Hernandez (@angelahernandez) asked me to contribute to her blog interview series, “Is PR Right for Me.” What blossomed out of a blog post is our dynamic PR community, #PRStudChat.

Social Media Policy Content & Tone 6

I presented to the members of PRSA this week on building a social media policy and best practices of policy development. Part of the discussion focused on the language and tone that you find in social media policies and guidelines.

What’s New in Social Media Planning & Policy Development? 2

My last blog post on creating a social media policy focused on a how to approach the development of your policy in order to represent your organization, based upon the type of social outreach, as well as employee and public participation in your social networking initiatives.

An Interview with Jacob Morgan: PR & Social CRM 6

I met Jacob Morgan for the first time (in person) when he spoke at the PRSA T3PR Conference in June. I was impressed with his presentation on social CRM. For those of you who don’t know Jacob, he is a thought leader in social business. He is also the author of Twittfaced – Your Toolkit for Understanding and Maximizing Social Media was entirely co-authored through online collaboration and demonstrates the power of social media and online collaboration.

Marketwire Acquired Sysomos: A Discussion with Key Executives 2

The last time I wrote about Marketwire, I was praising the company for their progressive technology and social media 2.0 service. I had also just worked with them jointly on a book signing in their exhibit booth at the PRSA International Conference in Detroit back in 2009. I’ve been watching Marketwire ever since, and thought it was time to write about them again.


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