Does a PR Stunt Work or is it a Wasted Effort?

Two weeks ago, I walked into my NYU classroom. Sitting on the desk was a package, wrapped in a FedEx envelope with a rubber band around it....

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Save the Date: #PRStudChat Talks All Things Personal Branding on 11/12

Calling all PR students, professionals and educators! On November 12 at 8:30 p.m. #PRStudChat is talking all things personal branding, both...

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PR ‘Professional’ or ‘Practitioner’?

I’ve wanted to talk about this for eons. It’s something that started bugging me back in my internship days and continues to do so 40...

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The (oh-so-important) Difference Between an Issue and a #Crisis

Understanding the difference between an issue and a crisis is the first step in understanding what is required for managing both....

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Generation Y: Overcoming the Stereotypes

“Opportunity is missed by most people because it is dressed in overalls and looks like work.” – Thomas Jefferson. What does this...

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Six Tips to Maximizing the Virtual Learning Environment

More colleges and universities are moving to online education, blending the online and offline experience or offering complete online...

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Six Ways To Rock Your Next Skype or Webcam Interview

Many news programs use Skype (or similar technologies) to interview spokespersons. Doing so makes sense for cash-strapped news...

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PRStudChat Announcement: Public Relations: But Is It Ethical?

On October 1, 2013 at 8:30 p.m., #PRStudChat will present “Public Relations: But Is It Ethical?” for our students, educators and...

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