Tumblr is certainly growing in popularity. A recent Mashable article mentioned that according to ComScore, Tumblr scored 13.4 million unique visitors in the U.S. in July, increasing 218% from the same time last year. The “blog-meets-social-network service” is experiencing what most are calling explosive growth. Tumblr has been on my radar for quite sometime having witnessed how our teens use it and rave about it.
I’ve been busy with “marketing agency life” for the last 20 years. I took a brief break for some in-house PR, but it didn’t last for long. Whether you’re working at an agency owned by someone else or you’re running and managing your own company, it requires a tremendous amount of energy, flexibility and dedication to the agency. Long hours and weekends were the norm, but I loved every minute of it. Today marks a new point in my career; it’s the day that I turn the page, and I close the marketing agency chapter.
PR professionals are familiar with the crisis drill, because we’re called upon when crisis strikes and we’re prepared with our crisis plans in place. Today, executives realize that crisis takes precedence, as their companies are in the public’s critical eye, their brands are the topic of constant conversations and communication travels more quickly than ever before through social media channels.
Today’s video post is a little different. I wanted to share a contest from Verisign that I…
On September 20, 2011 at 8:00 p.m. ET, we’re holding a special edition of #PRStudChat, as we team up with our friends, Heather Whaling and Justin Goldsborough and their community, #PR20chat. Together, we’ll be discussing how to help students use their PR skills to succeed in school and in launching their careers. Joining us that night will be two very special guests: Jessica Kleiman, VP-public relations for Hearst Magazines and Meryl Weinsaft Cooper, co-founder and principal of Allen/Cooper Communications. Jessica and Meryl are the authors of the book, “Be Your Own Best Publicist.”
I don’t think I’ll ever be able to completely take off my PR hat; it’s usually “on”…
On September 21, 2011, I’ll be participating in the TEKGroup Online Newsroom Summit to discuss how newsrooms have changed from static areas of a website to interactive and socialized newsrooms.
I recently spoke with Julie Cros, founder of Post Planner, and was interested to learn how she married marketing and technology. With so many of us learning, testing and embracing technology, I asked Julie to share her story on how and why she decided to launch the Post Planner Facebook application.