Have you thought about the potential of mobilizing your entire workforce through social media rather than one or two individual voices? What are the steps to harness the power of social media within the organization? I’ve been doing a lot of work in the area of social media policy development, training and governance over the past few years. A friend and colleague, Eric Schwartzman (@ericschwartzman), CEO of social media training provider Comply Socially, shares my passion for educating companies on how they can leverage social media effectively.
Last week I had the honor and the pleasure Skyping into the 10th Annual Iran PR Conference. If you were to ask me 10 years ago about my international PR work, my answer would have been much different than my response today. Social media plays a large role in opening doors to an international network, but it’s PR that makes the relationships blossom and grow.
For students and recent grads with an entrepreneurial spirit, startups provide an ideal training ground to expand your skills, witness the ins and outs of growing a business from the ground up, and gain a wide-range of valuable, hands-on experiences.
I just finished the book Engage! by Brian Solis. I’ve had the book for a couple of months and it’s not a book that you should just breeze through quickly. I mean this in the best possible way. This book deserves time and attention. Now, I have to disclose that I am a big fan […]
In the past, you may have heard me say,”No one owns social media.” However, that doesn’t mean that different departments in your company aren’t trying to own it. Actions always speak louder than words. I remember reading a post a year ago by Jeremiah Owyang that I thought was excellent. He outlined five ways that […]
If you’ve done your listening exercises (monitoring the social landscape through keyword searches) you may have discovered your competition is on Twitter. As a part of your own social media strategy and planning audit, it’s important to evaluate what your competition is doing, how they are connecting with influencers and how quickly they’re advancing on this network.
Speaking at the Florida Public Relations Association 72nd Annual Conference was such a great experience for me. I enjoyed presenting PR Revolution: From PR Past to Hybrid Power, which was received with open arms. After my keynote, one topic of discussion I found extremely interesting surfaced during a Q&A session with the senior counselors. The […]
It’s no secret that I’m a fan of PitchEngine, a “new kind of social PR platform.” I’ve used it to share my customized stories and to be found. Because PitchEngine has launched its new platform with enhanced SEO capabilities, I thought it would be a good time to update you on the progress. Jason Kintzler, […]
Our plans are progressing nicely for the #PRStudChat discussion on August 25, 2010 at 8:30 p.m. In honor of our anniversary celebration, and our special guest, Jimmy Wales (@jimmy_wales), founder of Wikipedia, our session will focus on great social media collaboration and wiki best practices. Jimmy will also enlighten us on some of his experiences […]
Going through my RSS feeds, I came across Dave Fleet’s article on the 57 Social Media Policy Examples and Resources in SocialMediaToday. A very useful article with excellent examples! There are so many best practices for us to review. So, as you are scouring policies, you may want to consider separating your resources into a […]
My last blog post on creating a social media policy focused on a how to approach the development of your policy in order to represent your organization, based upon the type of social outreach, as well as employee and public participation in your social networking initiatives.
I just spent the last two days with Amanda Miller Littlejohn. Amanda is founder of Mopwater PR and a PR professional and blogger based in Washington DC. Our two days were filled with great conversations, laughs (lots of them, as you will see from the video) and many creative ideas.
I met Jacob Morgan for the first time (in person) when he spoke at the PRSA T3PR Conference in June. I was impressed with his presentation on social CRM. For those of you who don’t know Jacob, he is a thought leader in social business. He is also the author of Twittfaced – Your Toolkit for Understanding and Maximizing Social Media was entirely co-authored through online collaboration and demonstrates the power of social media and online collaboration.
The last time I wrote about Marketwire, I was praising the company for their progressive technology and social media 2.0 service. I had also just worked with them jointly on a book signing in their exhibit booth at the PRSA International Conference in Detroit back in 2009. I’ve been watching Marketwire ever since, and thought it was time to write about them again.