2014: A Year of New Initiatives

It’s almost the end of the year. I usually write a “Trends in PR” or a “New Year’s Resolution” post. However, this year, I’ve...

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Continuing Education…Is It “Learning” or “Information Overload”?

I’ve finally come down from the “high” that I always experience after attending the PRSA International Conference. In a nutshell, the...

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Be the Smartest Person in the Room

I’ve always believed you learn more from your experiences or what your teacher says rather than from a textbook. I know you remember a...

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Your Personal Brand Matters… A Lot!

You’ve probably heard that personal branding is not that important. If you did, kindly toss that thinking out of your brain. Personal...

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10 Things You Need to Know Before Going On TV

Appearing on television can be an odd experience. In one of the stranger (but more common) formats, you may be escorted to a closet-size...

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Does a PR Stunt Work or is it a Wasted Effort?

Two weeks ago, I walked into my NYU classroom. Sitting on the desk was a package, wrapped in a FedEx envelope with a rubber band around it....

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Save the Date: #PRStudChat Talks All Things Personal Branding on 11/12

Calling all PR students, professionals and educators! On November 12 at 8:30 p.m. #PRStudChat is talking all things personal branding, both...

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PR ‘Professional’ or ‘Practitioner’?

I’ve wanted to talk about this for eons. It’s something that started bugging me back in my internship days and continues to do so 40...

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