Book Review: Digital Marketing Analytics

Book Review: Digital Marketing Analytics 0

I spent the last week in Rhode Island vacationing with my family. One of my favorite vacation activities was reading on the beach. My book of choice was Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World by Chuck Hemann and Ken Burbary. After finishing the book, I’m happy to report it was a great read.

Three Little Secrets to Find PR Expansion & Opportunity

Three Little Secrets to Find PR Expansion & Opportunity 6

On July 16th, I had the honor of speaking at the Council of PR Firm’s InternFest 2013.  More than 175 NYC interns gathered for a program at the NYU Kimmel Center.  With only 10 to 15 minutes for opening remarks, I wanted to offer young professionals a glimpse into the world of PR, through a […]

The Hybrid Professional 29

I’m leaving for Washington next week to speak at the Vocus User’s Conference. My topic is “PR Past to Social Media Power.” Looking back, as I traveled down my own PR 2.0 path, I heard many people say that PR was dead. I believe PR is very much alive. We’re changing, growing and experiencing an awakening or a rebirth in our industry. Despite the stereotypes about our work being PR spin and hype, if it wasn’t for a strong PR past, which gives us a solid foundation in strategic communications and relationship building with the public, there would be no opportunity for “social media power” to propel us forward today. From our ability to plan and execute strategic communications to our measurement practices and accountability, PR has a gained big stake in social media. Notice, I didn’t say we own it, because we all know that no one can own social media.

#PRStudChat Meets a CMO 0

Graduation is over and we’ve had a great time celebrating the class of 2010. Now, it’s time to get back to learning and to focus on the role of the PR professional in the organization. We have a very special guest on June 16th at 12:30 p.m. EDT, who will enlighten us on his experience as a Chief Marketing Officer (CMO) and how PR interacts with the CMO and different marketing disciplines within a company.

Social Media from the Inside Out 1

I recently participated in a webinar for the Ocala Chapter of the Florida Public Relations Association. My topic was building social media into your business plan. Social media is a game changer for business and as a result companies are rethinking resources (people), process and technology .

T3PR Pre-Conference Chat 3

Today is the PRSA T3PR Pre-Conference chat session. We have several of the program’s speakers joining to participate in our session. If you don’t know @prsarahevans, @missusp, @jacobm, @sandrafathi and @eschipul, you can get to know them a little better and learn more about what they will be discussing at T3 on June 11th. At 3:00 p.m. EDT, these experts will give you a prelude to the T3PR Conference by answering the following questions:

PR 2.0 Events 0

Today, conferences and events take on a PR 2.0 approach by promoting engagement long before the conference begins. Participants are encouraged to get to know the speakers and form relationships with other attendees prior to registration in the physical setting. Rich Teplitsky and I are the co-chairs of the PRSA T3PR Strategic Views on Technology and the Changing PR Landscape Conference in New York City on June 11th. Our approach and goal for this conference is to let everyone engage through social media before the event, and get the conversations going so that we’re all comfortable IRL (in real life). We want this program to be more intimate; when everyone meets in person, it should feel as if we’re old friends.

Groundswell Book Review: Part II 1

Groundswell by Charlene Li and Josh Bernoff was an excellent book and I felt that the book deserved a two-part review. I mentioned in my last review that I found so much helpful information in Part I. Well, Part II was no different. The second part of the book actually went deeper into how to energize and embrace the Groundswell and how to create an organizational environment where your employees can accept the change as well. Organizational behavior and cultural shift is an area of great interest for me, and a favorite topic to discuss in my own presentations.

My PR Advice to the Class of 2010 14

I thought one of the most important questions during the Wednesday night #PRStudchat Celebration of the Class of 2010 was, “What is your advice to the Class of 2010.” The response was overwhelming and advice was offered that touched on everything from how to network and excel in your career to PR accountability and ethics.

My Experience with #PRStudChat Seniors 4

As this year comes to a close for the students of the Class of 2010, I wanted to take the time to highlight a few of the seniors who went above and beyond in the #PRStudChat community. Although there are so many bright and talented students in the class, I’d like to share my feelings about working firsthand with Angela Hernandez (@angelahernandez), Mikinzie Stuart (@mikinzie), Brittany James (@bitty_boop) and Lauren Novo (@lmnovo).

#PRStudChat Celebrates the Class of 2010 5

On Wednesday, May 12th at 9:00 p.m. EST, #PRStudChat is celebrating the Class of 2010, with a special Twitter chat session that focuses on our graduating seniors, their college experience and what they learned about the field of public relations. Both Valerie Simon (@valeriesimon) and I are very proud of our graduates. We feel especially close to this class because we’ve all learned so much from each other this past year, in our #PRStudChat community.

Thank You PRNewser 2

I spoke at the PRSA Digital Impact Conference (#PRSA_DI) yesterday in NYC. Because I ran short on time, I was only able to answer one question. The question related to the media in the social landscape, and what was the best way to reach out to contacts about your news. I said it varies depending on the relationship whether it’s a journalist or a blogger, you have to know how people want to be contacted and you must build a relationship with them.

PRSA Digital Impact & Social Media Planning 5

How do you teach a group of PR professionals to build a social media plan in one hour? Not an easy feat, especially because planning can take months. To teach planning, you have to have a plan and a streamlined approach to your presentation. I’m presenting at the PRSA Digital Impact Conference on May 6th in New York City and there is a tremendous amount of information to cover. My session begins at 3:15 p.m. and runs until 4:15 p.m. and when it’s over, I’m hoping that the PR pros in attendance walk away with a clear Roadmap to social media communication success.

The Q&A Post Event 0

It was a wonderful trip to Washington, DC.  A trip I will never forget thanks to my friends at the PRSA CHE Summit and Shonali Burke (@shonali) for putting together the IABC Tweetup at Ceiba.  I even got in a little sightseeing, which for me, when I travel rarely happens. Another favorite part of my […]

Moving the Virtual Relationships to the Physical Reality 2

Someone asked the other day … are you always on Twitter? Hmmm … yes, I guess I’m on Twitter quite a bit. Twitter allows me to interact with so many friends/followers in different ways. Being on Twitter has taught me how to move my new friendships up the Twitter Relationship Stairway. In keeping with the idea of moving up the stairs, I wanted to share with my community an opportunity to take our relationships a step further. Being on Twitter is an excellent way to listen, learn, participate, make friends, bond and share incredible insight. And, as I review my calendar in the upcoming months, one more excellent way to move up the Twitter stairway is to meet my New York City friends/followers in person.

The Evolution of PR Branded Content 14

A few weeks ago I wrote a blog post about the differences between the tools in the traditional PR toolkit and the resources we use today in the PR 2.0 toolkit. However, there was one tool that I completely overlooked. I’ve used this tool in the past. And, it’s definitely worth discussing how this tool has evolved over time to provide us with branded content and good PR results.


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