Memory studies consistently find that people forget the vast majority of what they read, hear, or see, especially if they are only exposed to the information one time. One early study by Herman Ebbinghaus, the 19th-century German psychologist who was among the first to study human memory, found that people forget most of what they learn within days.
After working in public relations and marketing for years, I’ve come to realize that relationship building is not just a handy skill or a tool in your PR toolkit that’s cultivated for the brands and companies you represent. Although it’s a huge part of your work, it also marks the cornerstone of a successful career in PR.
Today, with instant access to technology and an abundance of data, sharing information with audiences is quick, easy and can cross borders in an instant. The online grassroots effort has the potential to be highly targeted, achieve a greater reach, and create more impact than in year’s past.
We’re getting excited about the October 13th 8:30 p.m. #PRStudChat session with our panel of educators and a focus on social media in the classroom. Don’t forget: If you have a favorite educator, you can nominate that professor to participate on our panel. To nominate a professor, simply forward his/her Twitter handle to @PRStudChat for consideration.
October 13th is our next #PRStudChat session and we all realize the importance of social media in the classroom. And, because school is in session, we want to focus (and celebrate) the many educators who doing great work with their students in this area. We’d like to put together a panel of educators and we’re hoping that you will help us. If you have a favorite educator, you can nominate that professor to participate on our panel. To nominate a professor, simply forward his/her Twitter handle to @PRStudChat for consideration.
On October 18, 2010, I will have the pleasure of joining many of my communications colleagues at the PRSA International Conference in Washington, DC. This year I’ve put together a panel to discuss a hot topic, “The PR Influencer.” Joining me on this panel are Sarah Evans, founder/owner of Sevans Strategy, Mark Drapeau, director of public sector social engagement for Microsoft and Geoff Livingston, co-founder and chief marketing officer, Zoetica. Moderating the panel is Kami Huyse, president and the chief operating officer at Zoetica.
I’ll tell you a story about how sharing has changed. A couple of weeks ago, an experienced professional from another PR company reached out to me. He asked me to help him with a concern he had with his clients. This is one of many inquiries I receive. My response: Let me put some resources […]
As a follow up to my post on PR and Cyberbranding post, I wanted to touch on the personal brand as it will be a part of my presentation at the University of Sacred Heart in Puerto Rico. It used to be the thirty 30 second elevator pitch that would tell someone everything they needed […]
I’m preparing for my trip to Puerto Rico to speak at the University of Sacred Heart and then at the Puerto Rico Public Relations Association. I was pleasantly surprised when my friends at the University asked me to discuss the topic of Cyberbranding at their 25th Anniversary celebration. I wrote my book, Cyberbranding: Brand Building […]
Do you think the question, “Who are your influencers?” is a personal one? I do, because despite the measurement tools, from Klout to Twinfluence, we choose to believe in people and trust their guidance because we feel a personal connection. Now, that’s not to say that the numbers are disregarded, because they’re not. But, it does make us think about the personal side of why we have certain bloggers in our RSS reader and why we participate in chat sessions because our influencers are there sharing knowledge.
I’ve noticed some interesting conversations lately about strategy, execution and accountability. If you are on the strategy side, and advising a brand, are you held accountable for the execution (if it’s not your part)? Is it easier just to advise, then to execute social media? My own personal opinion is that we rise to a higher or maybe I should say a “new” level when we are able to do both.
Ever since I interviewed Mikinize Stuart at the #swagghamptons event regarding the transition from student to PR professional, there’s been an overwhelming response to this video post. It’s certainly an important topic and one that is extremely helpful to those students who will someday go through the same transition process.
Here’s my third and final interview at the the Mercedes-Benz Bridgehampton Polo Challenge on Saturday, August 28, 2010. Mikinzie Stuart, Account Coordinator at SHIFT Communications chatted with me on how to make the transition from PR student to PR professional. The video comes to you live from the SWAGG VIP tent.
Here’s my second interview at the the Mercedes-Benz Bridgehampton Polo Challenge on Saturday, August 28, 2010. Sheila Marikar, Entertainment Reporter/Producer at ABCNews.com, was kind enough to interview with me regarding the importance of building a relationship (the right way) with the media. The video comes to you live from the SWAGG VIP tent.
I was invited by Sarah Evans and SWAGG to be their guest at the Mercedes-Benz Bridgehampton Polo Challenge on Saturday, August 28, 2010. It was such an amazing day, traveling on the SWAGG party bus, spending time in the SWAGG VIP tent and enjoying the Polo match. I was able to steal a few minutes with Sarah (in between her interviews with celebrities that stopped by) to discuss what PR and communications professionals need to know about the mobile space.
In order to grow in our communications careers, we have to move our best practices forward. My video discusses the best values, core competencies and skills from PR past, which we move forward and use to be successful in PR 2.0 and social media communications. How do you move the best of PR forward as […]