How to work with your Best Six Friends in a Crisis

Crisis planning has become somewhat of an art form since the 1980’s thanks to Johnson & Johnson’s deft handling off the Tylenol crisis....

Read More

Eight Ways To Deliver A Better Phone Interview

Most people don’t know how to use a telephone. Sure, they talk on the phone with their family, friends, and business contacts every day....

Read More

The Media Landscape Survey: Highlights and Significant Findings

Today's PR professionals need to thoroughly understand the media landscape. Increased knowledge and the ability to navigate new channels...

Read More

Join #PRStudChat on Tuesday, June 18th to Explore Generational Marketing: From iGen (Gen Z) to Baby Boomers

The summer of 2013 marks the one-year anniversary of a new generation of consumers who have entered into the marketplace and joined the...

Read More

Proactive Public Relations … Poking Tigers

I’ve just finished “Lean In ,” a great book by Facebook COO Sheryl Sandberg. It’s a fascinating read with “learned in the...

Read More

Four Quick Tips for Marketing to Bridge the Gap with IT

Have you ever come across an article that makes you look twice? I was perusing my husband’s CIO magazine (yes, a hard physical copy),...

Read More

Q&A with Author Stefan Pollack on iGen & Communicating with the Next Generation

You may be wondering about iGen, also known as Generation Z, and how they interact and communicate. Stefan Pollack, President of The...

Read More

#PRStudChat Explores the Definition of Engagement: The Word With Many Meanings

Congratulations to the Class of 2013 and best of luck to our #PRStudChat graduates! The Mashable article, “The Big Word That Means...

Read More