Socializing the Newsroom

I was recently invited to participate in TEKgroup International’s Online Newsroom Summit in September. A great deal has changed over the years with respect to developing or “socializing” your newsroom. Because companies are looking to accommodate social audiences, the newsroom is an area that has experienced a makeover.

Blue Key Campaign: Awareness + Engagement = Emotion, Passion + More Action

This post is slightly different than many of the others in the past, where I’m reporting on PR 2.0 and the latest social media strategies internally and externally for an organization. This is a more personal post, because it’s how social media affects my own behavior as a consumer.

Announcement: #PRStudChat May 18th Graduation Session

On Wednesday night, May 18th at 8:30 p.m. ET, we will celebrate the #PRStudChat graduating class of 2011. Our seniors have worked hard throughout their college years, and we want to recognize their accomplishments, offer insight into the PR profession and wish them well, as they move forward into new and exciting communications initiatives.

#PR & the Social Media Gatekeeper System

When it comes to PR and managing the reputation of the brand, it’s important to be proactive by setting the proper systems in place. The Social Media Gatekeeper System is a great way to keep social media managed and under the guidance of the organization.

Worldcom Survey Results: B2B Social Media in 2011

To further the #PRStudChat discussion on B2B social marketing, I want to share the information I received from the Worldcom Public Relations Group regarding a study they conducted with B2B companies surveying their social media practices in 2011.

Social Media and the Small Business

I’m really excited to moderate a rapid-fire small business panel at Blogworld on May 24th in New…

The Role of #PR in the Comment Response Chart

In PR we’re used to preparing executives or company spokespeople for media interviews and press conferences. We’ve…

Is Influence a Bad Word?

The more I chat with my peers, the more I receive strong feedback about the word, “influence.” In a few conversations, it’s been pointed out that although we all want to know the secret of gaining influence, no one wants to talk about influence.

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