Nowadays, having a stacked resume and good credentials isn’t enough. I’m sure you’ve heard the expression, “it’s all about who you know,” and thought it was just a saying; however, it is much more than that – it’s the truth. Why you ask? While you might have the best resume and be the best candidate for the job, there are dozens and sometimes hundreds of applications vying for the same job. You will need someone helping your application stand out and get noticed.
I recently received an email from a reader who was arranging an interview for a client.
He wondered whether it was possible to put a written agreement in place with the producer prior to the interview that would prohibit the crew from using any ‘gotcha’ moments in which an unexpected document or video clip might be produced during the interview.
It’s almost the end of the year. I usually write a “Trends in PR” or a “New Year’s Resolution” post. However, this year, I’ve decided to do something different. My post focuses on driving your own change / expansion by trying something new in 2014. I’m going to challenge you to step out of your […]
Our October 21st #PRStudChat Challenge was a big hit! The PR discussion between students, professors and PR pros with @missusp as our special guest (she was fantastic), attracted around 409 contributors and there were approximately 1,995 tweets (we were trending for a little while). Our community is growing and the amount of information and insight being shared is incredibly valuable. The #PRStudChat challenge, with over 40 schools participating, helped to get everyone excited and revved up for a dynamic discussion. Although the conversations started long before the actual chat session, the group discussed everything from ethics and social media communications to the purpose of our blogs and the importance of learning web technology.
I just spent the last few days in Houston. I presented at the “Social Media for Executives Event” via Skype about PR 2.0 and Community Building: How to Turn your Employees into Brand Champions. I also presented to the participants of SchipulCon 09 on Putting the Public Back in Public Relations. Although I love presenting, I think the best part of both events was the Q&A and feedback that I received. I learned a great deal about myself, my presentation style and what an audience wants from a presenter. So, I’d like to share some thoughts with you.
Recently, the FTC revised its guidelines concerning the use of endorsements and testimonials in advertising. Effective on December 1, 2009, bloggers are required to disclose any material connections to brands in the content that they publish. Until today, there was no simple disclosure solution. DigComm (short for the Digital Communications Group), a company that specializes in development of digital communications tools for PR and social media agencies, has developed Cmp.ly, which could be an extremely valuable and easy solution for bloggers, marketers and content providers moving forward.
When I was at the #IMS09 conference, I got into a discussion with a fellow PR colleague about free monitoring tools (beyond Google Alerts). He had mentioned that his office had very little resources and that it was difficult to find the budget for all of the things that needed to be done in both marketing and social media marketing. I offered him our Free Tools Matrix as a way that he could see what types of gratis resources there are on the Web to monitor the conversations and to see how to connect with key influencers.
I had the honor and the pleasure of participating on a panel at the Inbound Marketing Summit (#IMS09) in Boston on October 7, 2009. I joined several colleagues including Jason Kintzler of PitchEngine (@jasonkintzler), Melanie Stachowiak of MarketWire (@melaniestack), Paul Roetzer, PR 20/20 (@paulroetzer), and David Weiner, PR Newswire (@davidweiner) to discuss the state of the PR industry and PR 2.0, with a strong focus on the value of the news release vs. the Social Media Release in a changing Web 2.0 world. Well suited for this discussion were panelists from two PR agencies, two wire services and the founder of a Social Media Release platform and social network that enable PR to effectively package stories with social content.
In November, I’ll be moderating a panel at the PRSA International Conference in San Diego with several noteworthy authors. I’m really excited to have Joseph Jaffe (Join the Conversation), Ariel Hyatt (Music Success in Nine Weeks) and Juliet Powell (33 Million People in the Room) joining me for the panel session. We will be discussing the topic PR 2.0: R(e)volution. As a Public Relations professional, I’ve found the word “Revolution” or “Revolutionary” to be over used. I guess it’s because of the many news releases I’ve seen over the years that have talked about, “Our revolutionary or groundbreaking brands, products and services that will change your business, industry and the world.” For me to place Public Relations in the same sentence as the word “Revolution” – this is no ordinary shift for the profession.
I’ve spent years discussing the many change in Public Relations as a result of Web 2.0 and social media communications. I join my peers in tackling the challenges and embracing the benefits of these changes. As we teach our brands how to adapt, adjust and take advantage of a new approach and tools, we help them to find transparency, a human side, and the ability to reach their customers and other stakeholders with a customized story in a more meaningful manner. The result: they experience direct conversations and build better relationships.
There are a couple of Twitter books on my reading list including Twitterville by Shel Israel (@shelisrael) and Twitter Power by Joel Comm (@joelcomm). However, what I’m finding is that through experimentation with Twitter chats, I’m learning by doing and there are some excellent practices that I want to share.
I recently accepted an invitation to present a workshop at the Social Media for Executives event which takes place in Las Vegas on October 14th. When I first corresponded with @DoyleAlbee, I knew that this was the type of program that I would really enjoy because it’s an intimate, best known as mastermind workshops / retreats with senior level executives. This conference seemed a little different and offered the opportunity to feel connected to a group that would be able to dig into the heart of my topic. And, even though I found out that I was traveling to Houston the day of the event, I still wanted to participate. My workshop will be Skype presentation on Community Building: Turning Your Employees into Brand Champions.
I spoke to the members of the New Jersey Professional Services Marketing Group (NJPSMG) on Friday, September 18th. It was a packed room with B2B marketing professionals mostly in the accounting, legal and financial industries. My presentation focused on PR 2.0 and helping brands and their marketing and PR professionals learn the proper approach to connecting with clients and other important stakeholders in the social media landscape.
I thought the September 16th #PRStudChat was a dynamic, passionate and valuable discussion between PR pros, educators and students. I want to thank @valeriesimon for organizing and hosting the session and @briansolis for his insightful comments and his recent post Using Twitter to Connect PR Students, Educators and Professionals. I just reviewed the transcript and the amount of information shared was unbelievable. The opportunity to collaborate and share experiences is priceless. I hope that with each session we grow and learn together.
I’m so excited for our #PRStudChat on Wednesday, September 16th at noon. @valeriesimon and I have a few exciting announcements for this session. First, there’s a Putting the Public Back in Public Relations book giveaway for the participant who is the chat MVP (the person whose comment is retweeted the most). And, we also have a special guest appearance by my co-author, Brian Solis (@briansolis).
I was contacted by dna13 with a news release about their recent white paper on the best strategies for managing corporate reputations in today’s social media environment. The white paper was based on research that dna13 presented to the Reputation Institute’s Annual Conference earlier this year and information that was also compiled from the advice of experts in the public relations industry. Due to the tremendous response to the white paper, dna13 wanted to hear more insight from public relations professionals directly. So they are reaching out again to the PR community to get our feedback.
I first learned about Tamar Weinberg’s (@tamar) book, The New Community Rules: Marketing on the Social Web, from Chris Brogan’s blog Community and Social Media (@chrisbrogan). I’m very happy that Chris introduced me to this book and he was right when he said that this is a really well done book and Tamar “knocked it out of the park.” So far, I’ve never been disappointed with Chris’ recommendations! I’ve read many books on social media from Now Is Gone and The New Influencers to The New Rules of Marketing and PR and Marketing to the Social Web (all really good books by the way). But for me, Tamar’s book stands out as a very thorough step by step easy guide to the thinking and planning that goes behind social media marketing all the way through to the best practices of implementation (and, of course, where it make sense for you to engage in communities and how to do it the right way).