Most people don’t know how to use a telephone. Sure, they talk on the phone with their family, friends, and business contacts every day. But the telephone habits they use during those calls are radically different from the ones they need for print or radio interviews conducted by phone, known as “phoners.”
Today’s PR professionals need to thoroughly understand the media landscape. Increased knowledge and the ability to navigate new channels helps them to build stronger relationships with journalists and to effectively communicate stories to the public. The changes we’ve seen to date have been swift and steady, making it even more important for us to stay abreast of the communication preferences of our media friends, especially as they experience monumental changes in their writing styles and reporting methods.
Join #PRStudChat on Tuesday, June 18th to Explore Generational Marketing: From iGen (Gen Z) to Baby Boomers 0
The summer of 2013 marks the one-year anniversary of a new generation of consumers who have entered into the marketplace and joined the workforce. This generation is known as iGen or Generation Z. Born between the years 1994 and 2004, iGen is significantly different than any of its predecessors. This generation is considered the most informed with an abundance of knowledge at its fingertips.
Creating a social media policy or guidelines for your organization can be a daunting task. I think the number one question is where do we start? Many companies begin communicating in the social media landscape and then have to step back to build their policies. There are many different approaches that I’ve seen, however, here’s an easy way to tackle the development of your social media guidelines:
I’ve written a couple of posts recently that focus on the importance of technology and how it’s critical for PR people to explore and get up to speed with the latest applications and resources not only for their own agencies but also for their clients. That’s why I thought it would be a good idea to do an update on the new developments at TEKgroup International.
There’s always a tremendous amount of discussion around the Social Media Release (SMR). I still have executives asking me about its value, whether is it necessary to use, if it the SMR should replace a traditional release and the list goes on. I remember in 2007 when I first interviewed Phil Gomes, SVP of Edelman Digital, in my book PR 2.0, New Media, New Tools, New Audiences, he knew that the SMR was a useful tool for all companies, not just technology firms. I agree with Phil and have been using the SMR with great results.
I received my PR training in the late 1980’s. I was lucky to watch and work closely with a Vice President and a SR. Vice President at Padilla Speer Burdick & Beardsley (now Padilla Speer). At the start of my career, I knew the importance of building a relationship. These same principles are used today. However, back in the 80s, although the principles were the same, the tools and outreach were different.
I met Lee Miller, an expert on influencing, social networking on Facebook. Lee teaches Influencing and Negotiating at Columbia University and Seton Hall Business School. He is also the author of UP: Influence Power and the U Perspective – The Art of Getting What You Want featured on Fox and Friends and the co-author of A Woman’s Guide To Successful Negotiating (McGraw Hill) selected by Atlanta Woman magazine as one of the fifty best books for professional women and a featured book on The Early Show and Good Morning America. As a principal in NegotiationPlus.com, Lee advises, trains and coaches in the area of influencing and has developed critically acclaimed training programs on influencing for leaders, and virtual influencing and multi-cultural influencing.
I’ve been diligently testing new products and services to get my communications department up to speed for PR 2.0 and social media campaigns. I know that in several of my posts I’ve discussed how important it is to make sure that the PR team is equipped with great resources to build relationships with influencers, manage campaign efforts, and track program progress and measure results.
My daily ritual involves as much media snacking, blogging and social networking as I possibly can for my clients and to build own my personal brand. Even though my professional and personal life is wrapped up in the social media landscape, cruising along at an extremely fast pace, I still need my time to read and enjoy the written word.
The “Going Forward” section of Entrepreneur magazine recently highlighted 10 must-click websites. I have to admit there were some very good sites mentioned on the list. From BizStats and Entrepreneurship.com to LadiesWhoLaunch and Nielsen, these sites were all jam-packed with great information, statistics and ideas.
At almost every meeting, I’m asked a familiar question: Why aren’t companies participating the right way in the social media landscape or why do they take an approach that leads to confusion, miscommunication and sometimes too much loss of control. Here’s my simple answer. For the first part one of the question, companies are not listening, so they really don’t know what’s being said about their brands or where there is opportunity for them to become a valuable resource in a social networking community.
I read an excellent article in PRSA’s Public Relations Strategist Magazine (spring 2009 issue) called, “You Are Now Entering Web 3.0.” I was happy to see that the author of the article discussed Web 3.0 as the next advancements in Web, which is the Semantic Web. He talked about the language of search and how 3.0 would be incredibly intuitive, so that machines would be able to make connections to provide a much greater depth of information.
On Tuesday, January 9th I presented to the members of PRSA at their T3 Conference in New York City. With the flurry of brands rushing to the blogosphere to begin their Social Media programs, I thought it was appropriate to provide an internal view and approach to social networking by first, focusing on the employee and the challenge of culture.
I had the pleasure of interviewing Thom Brodeur for my book, PR 2.0, New Media, New Tools & New Audiences. Thom reached out to me recently to inform me about some exciting news. He accepted a position at HARO as COO. I thought it would be great to talk to Thom to see what he’ll be doing in his new role and to have him discuss his perspective on the future of PR. He provided me with another great interview that I’d like to share with you!
I’ve been thinking a lot about how many companies are taking their first steps into community building through social networking and PR 2.0. I even recently mentioned during my Awareness, Inc. Webinar that some brands are taking some good steps, others are taking some missteps and there are several taking no steps at all. If […]
I was introduced to Mike Lewis (@bostonmike) of Awareness Inc., through Justin Levy (@justinlevy) of New Marketing Labs. What a great connection! I participated in a Webinar with Mike on May 27th and it was not only on an interesting topic (Building Community Through PR: From Virtual to Physical) but the Q&A with Mike was dynamic and even at one point stumped us both for an answer.