Have you ever come across an article that makes you look twice? I was perusing my husband’s CIO magazine (yes, a hard physical copy), during my usual morning “catch up on articles” routine, when the article, “No More Troubled Water” popped off the page. I was going to pass the article by, until I read the subhead … One Marketer Turned CIO Offers Four Key Techniques For Bridging the Gap Between IT and Marketing. I was immediately interested and happy that I did the double take.
You may be wondering about iGen, also known as Generation Z, and how they interact and communicate. Stefan Pollack, President of The Pollack PR Marketing Group and the Author of the book, Disrupted, knows just how to reach iGen and the best ways to become a relevant part of their world. I read Stefan’s book and wanted to share his insights with you. Below is our Q&A interview to give you a glimpse into the youth culture of today.
I received my PR training in the late 1980’s. I was lucky to watch and work closely with a Vice President and a SR. Vice President at Padilla Speer Burdick & Beardsley (now Padilla Speer). At the start of my career, I knew the importance of building a relationship. These same principles are used today. However, back in the 80s, although the principles were the same, the tools and outreach were different.
I met Lee Miller, an expert on influencing, social networking on Facebook. Lee teaches Influencing and Negotiating at Columbia University and Seton Hall Business School. He is also the author of UP: Influence Power and the U Perspective – The Art of Getting What You Want featured on Fox and Friends and the co-author of A Woman’s Guide To Successful Negotiating (McGraw Hill) selected by Atlanta Woman magazine as one of the fifty best books for professional women and a featured book on The Early Show and Good Morning America. As a principal in NegotiationPlus.com, Lee advises, trains and coaches in the area of influencing and has developed critically acclaimed training programs on influencing for leaders, and virtual influencing and multi-cultural influencing.
I’ve been diligently testing new products and services to get my communications department up to speed for PR 2.0 and social media campaigns. I know that in several of my posts I’ve discussed how important it is to make sure that the PR team is equipped with great resources to build relationships with influencers, manage campaign efforts, and track program progress and measure results.
My daily ritual involves as much media snacking, blogging and social networking as I possibly can for my clients and to build own my personal brand. Even though my professional and personal life is wrapped up in the social media landscape, cruising along at an extremely fast pace, I still need my time to read and enjoy the written word.
The “Going Forward” section of Entrepreneur magazine recently highlighted 10 must-click websites. I have to admit there were some very good sites mentioned on the list. From BizStats and Entrepreneurship.com to LadiesWhoLaunch and Nielsen, these sites were all jam-packed with great information, statistics and ideas.
At almost every meeting, I’m asked a familiar question: Why aren’t companies participating the right way in the social media landscape or why do they take an approach that leads to confusion, miscommunication and sometimes too much loss of control. Here’s my simple answer. For the first part one of the question, companies are not listening, so they really don’t know what’s being said about their brands or where there is opportunity for them to become a valuable resource in a social networking community.
I read an excellent article in PRSA’s Public Relations Strategist Magazine (spring 2009 issue) called, “You Are Now Entering Web 3.0.” I was happy to see that the author of the article discussed Web 3.0 as the next advancements in Web, which is the Semantic Web. He talked about the language of search and how 3.0 would be incredibly intuitive, so that machines would be able to make connections to provide a much greater depth of information.
On Tuesday, January 9th I presented to the members of PRSA at their T3 Conference in New York City. With the flurry of brands rushing to the blogosphere to begin their Social Media programs, I thought it was appropriate to provide an internal view and approach to social networking by first, focusing on the employee and the challenge of culture.
I had the pleasure of interviewing Thom Brodeur for my book, PR 2.0, New Media, New Tools & New Audiences. Thom reached out to me recently to inform me about some exciting news. He accepted a position at HARO as COO. I thought it would be great to talk to Thom to see what he’ll be doing in his new role and to have him discuss his perspective on the future of PR. He provided me with another great interview that I’d like to share with you!
I’ve been thinking a lot about how many companies are taking their first steps into community building through social networking and PR 2.0. I even recently mentioned during my Awareness, Inc. Webinar that some brands are taking some good steps, others are taking some missteps and there are several taking no steps at all. If […]
I was introduced to Mike Lewis (@bostonmike) of Awareness Inc., through Justin Levy (@justinlevy) of New Marketing Labs. What a great connection! I participated in a Webinar with Mike on May 27th and it was not only on an interesting topic (Building Community Through PR: From Virtual to Physical) but the Q&A with Mike was dynamic and even at one point stumped us both for an answer.
I had the pleasure of visiting Tallahassee this week and speaking to the members of the Florida Public Relations Association (FPRA). This was my first trip there and it was a memorable one. From the beautiful buildings (especially the old Capital building and Florida State University) to the hospitality of the people and the friendly welcome, I have a new appreciation for Tallahassee. Another unforgettable part of the trip was the professionalism, energy and forward thinking of the FPRA.
I think one of the biggest issues that organizations face today, as they navigate the social media landscape, is how they view the consumer disruption as a result of Social Media. Brands, in my opinion, could be helping to alleviate the chaos by lessening the noise that comes out of their own organizations. They need to learn how to become valuable resources to their stakeholders in the market. Of course, it takes time, effort, resources and commitment to develop a Social Media program and to participate in the social economy the right way.
I’m working on a presentation for the Florida Public Relation’s Association. Their annual conference, PR Under Fire, is in August 2009. My presentation will help PR professionals to understand how they can be better partners with their clients by focusing on three important factors: attitude, education and technology. Here’s are some highlights from the presentation.