Four years ago, Angela Hernandez asked me to contribute to a blog interview series called, “Is PR Right for Me?” Little did we know at the time that my answers to Angela’s questions would spark a special chain of events … a DM between Valerie Simon and myself that emerged into a wonderful friendship, as well as the birth of our dynamic PR community, #PRStudChat.
I spent the last week in Rhode Island vacationing with my family. One of my favorite vacation activities was reading on the beach. My book of choice was Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World by Chuck Hemann and Ken Burbary. After finishing the book, I’m happy to report it was a great read.
On July 16th, I had the honor of speaking at the Council of PR Firm’s InternFest 2013. More than 175 NYC interns gathered for a program at the NYU Kimmel Center. With only 10 to 15 minutes for opening remarks, I wanted to offer young professionals a glimpse into the world of PR, through a […]
I recently spoke at the Florida Public Relations Association’s (FPRA) National Conference in Boca Raton, Florida. It was an excellent conference with a variety of top notch speakers who covered topics ranging from Disney’s community relations program to the basics of SEO. I participated on a panel session, “PR under Fire” and discussed a few of the challenges in the PR industry today. One reason PR is under fire stems from PR professionals being seen as nothing more than handlers and facilitators of information. For years, unfortunately, our work has been reduced and described by the media and bloggers as broadcast messages in news releases with spin and hype that carry little value or meaning for the market. On a positive note, I also said that PR 2.0 would enable PR professionals to use social media to become influencers and to rebuild our reputation to the rightful status that we deserve.
As you may know, I love spending time on Twitter. I’m meeting new people every day who share similar interests. Most of the people I follow contribute to the community with information on PR, PR 2.0, Social Media, technology, marketing, branding and business. When someone requests to be my friend, I still take the time to review his/her profile and I check out any links to websites, if they are provided. I also review their tweet stream to see if they share a passion and enthusiasm for the subjects that I like and see if they discuss articles or topics that have retweet potential. It’s really important that when you make a connection with someone on Twitter, from that point forward the communication is meaningful and you’re finding value from your new friendship. After all, social networking takes time and energy. From experience, I can say that it’s worth the commitment it, if you can grow your network, learn from others and create some mutually beneficial relationships.
The blog post “Is PR Right for Me?” generated a lot of interest this past week. I thought it would be great to do a reverse interview with a PR student. I wanted to get a future professional’s perspective on the public relations industry, focusing on the excitement and challenges that a student experiences today. Angela Hernandez, who is the president of PRSSA at CMU, participated in the interview. She is pursuing her degree in integrative public relations and will be graduating from CMU in May 2010. You can also check out Angela’s blog, In The Lede, where she discusses her journey as a PR student.
I just finished an interview with Angela Hernandez, the President of PRSSA at Central Michigan University (CMU). I was very happy to interview with Angela because the topic, “Is PR Right for me?” is important for the growth of the public relations industry. We need to attract future PR leaders who are the best and the brightest. Garnering the experience of industry professionals and having them share perspective is a great way to motivate PR’s next generation of experts.
I’m thrilled that Dave Carroll of the band, Sons of Maxwell, interviewed with me. Dave was kind enough to provide us with his perspective on how his recent YouTube video, United Breaks Guitars resulted in passion and enthusiasm from people around the world. The video has over 4.4 million views and over 30,000 ratings!
I think that the Vocus Virtual Conference is an example of social media learning at its best. The conference was about leveraging social media, it was promoted through social media and the attendees were provided with an interactive environment where they could network and collaborate together around a number of interesting topics.
I was just thinking about a conversation that I had on Twitter recently with two of my friends and fellow PR/social media colleagues, @narciso17 and @aerocles. It actually started when @aerocles tweeted, “I’m bored.” I immediately responded with “How could you be bored with so much Social Media?” Somehow the conversation morphed into the abundance of Social Media and just media in general, which leads to social networking fatigue (SNF) and sensory overload.
I came across a viral video called United Breaks Guitars that I thought was really good. Dave Carroll, a musician in the band, Sons of Maxwell, created a viral video with his band after he experience an unfortunate incident with United Airlines. Because his guitar was broken during a flight from Halifax to Chicago, Dave expressed his upset and despair by sending United Airlines a very strong message. The video has over 3.3 million views and more than 24,000 ratings. It was also picked up by Fox News and other news stations.
Creating a social media policy or guidelines for your organization can be a daunting task. I think the number one question is where do we start? Many companies begin communicating in the social media landscape and then have to step back to build their policies. There are many different approaches that I’ve seen, however, here’s an easy way to tackle the development of your social media guidelines:
I’ve written a couple of posts recently that focus on the importance of technology and how it’s critical for PR people to explore and get up to speed with the latest applications and resources not only for their own agencies but also for their clients. That’s why I thought it would be a good idea to do an update on the new developments at TEKgroup International.
There’s always a tremendous amount of discussion around the Social Media Release (SMR). I still have executives asking me about its value, whether is it necessary to use, if it the SMR should replace a traditional release and the list goes on. I remember in 2007 when I first interviewed Phil Gomes, SVP of Edelman Digital, in my book PR 2.0, New Media, New Tools, New Audiences, he knew that the SMR was a useful tool for all companies, not just technology firms. I agree with Phil and have been using the SMR with great results.
I received my PR training in the late 1980’s. I was lucky to watch and work closely with a Vice President and a SR. Vice President at Padilla Speer Burdick & Beardsley (now Padilla Speer). At the start of my career, I knew the importance of building a relationship. These same principles are used today. However, back in the 80s, although the principles were the same, the tools and outreach were different.
I met Lee Miller, an expert on influencing, social networking on Facebook. Lee teaches Influencing and Negotiating at Columbia University and Seton Hall Business School. He is also the author of UP: Influence Power and the U Perspective – The Art of Getting What You Want featured on Fox and Friends and the co-author of A Woman’s Guide To Successful Negotiating (McGraw Hill) selected by Atlanta Woman magazine as one of the fifty best books for professional women and a featured book on The Early Show and Good Morning America. As a principal in NegotiationPlus.com, Lee advises, trains and coaches in the area of influencing and has developed critically acclaimed training programs on influencing for leaders, and virtual influencing and multi-cultural influencing.
I’ve been diligently testing new products and services to get my communications department up to speed for PR 2.0 and social media campaigns. I know that in several of my posts I’ve discussed how important it is to make sure that the PR team is equipped with great resources to build relationships with influencers, manage campaign efforts, and track program progress and measure results.