7 secrets of a master digital storyteller 3

  A Guest Post By Author Susan Young You may have noticed that digital storytelling and brand journalism are making headlines. Anyone interested in PR, marketing, social media, and branding knows this new approach to communicating with the public has immense value and influence. It offers refreshing new ways to connect with prospects, customers, investors, […]

Public Relations: Promises Made…Promises Kept 3

  A Guest Post by Kirk Hazlett, APR, Fellow, PRSA I’m starting off the new year bubbling with enthusiasm and eager anticipation of a great 12 months ahead. Last year was “interesting,” with lots of challenges for public relations professionals as well as lots of opportunities to demonstrate our value to our clients or employers. […]

Approachable Blogs 0

There’s no shortage of excellent blogs and the numbers continue to grow. But, with the hundreds of thousands that pique your interest, how many do you visit regularly? Now, ask yourself another question, with how many of those blogs do you actually join in the conversation, tweet about and mention in your own blog to get a conversation started? After all, one of the main benefits of Social Media is the dialog that you have with other members of the community. You can share ideas, learn about almost anything and educate others on mutual topics of interests.

New Curriculum for Colleges & Universities Part II 2

I recently posted a blog regarding my participation at the New Jersey AdClub’s Career Day at Montclair State University on April 7, 2009. I discussed how overall I thought the day was educational, fun, friendly and provided students with useful information to take with them after college. However, I did notice that many of the questions that they asked as well as some of the questions posed by my fellow panel members were indicative of traditional PR, media relations and publicity.

PR2.0 Research Librarian 1

The PR person has a new and important role. At my company, PFS Marketwyse, the PR department is comprised of PR people who take on the role of Research Librarians to aid in monitoring and measurement. Brian and I mention in our book, Putting the Public Back in Public Relations that PR professionals take on many roles in the new social economy. However, one of the most important roles is the Research Librarian, who actively listens, observes and dissects the conversations that take place with customers, media, bloggers, and other stakeholders in web communities.

Perspectives Launch Party 0

April 15, 2009 was the launch party for the Perspectives Book Series at Barnes & Noble in Clifton, New Jersey. Course Technology PTR, part of Cengage Learning, and series creator and editor, Jason Miletsky, who is my business partner at PFS Marketwyse, published Perspectives, which is an innovative new book series that covers topics such as marketing, branding, managing employees, and increasing sales.

PR 2.0 and Internal Culture Change 0

During my MBA program, I remember reading the book, “Leading Change” by John P. Kotter.  Every so often you come across a meaningful book where the philosophies stick with you.  I can honestly say that John Kotter’s thoughts on the approach to change in an organization are still with me today. Although businesses have changed […]

PR 2.0 and the New Curriculum for Colleges and Universities 10

recently attended the New Jersey AdClub’s Career Day at Montclair State University on April 7, 2009, after being asked to participate on their Public Relations panel. Students of all ages (not just juniors and seniors, but adult students as well) attended the event. The day was divided into breakout sessions where PR, marketing and business students were able to select the sessions of their choice.

Interview in Perspectives Book 2

wanted to share my recent interview that appeared in a new book, Perspectives on Branding, part of Cengage/Thompson Learning’s, Perspectives Series.” I participated in this interview for a few reasons. First, if you know me, I can’t say no to the opportunity to educate professionals and to discuss PR 2.0. I was also happy to participate in this interview because my business partner at PFS Marketwyse, Jason Miletsky, is the series editor.

Public Relations for the PR Industry 2

When Brian and I were writing our book, Putting the Public Back in Public Relations, a large part of our focus was to identify the issues in PR, to motivate professionals to tackle challenges in the industry and to move forward with a new approach. As we sorted through our research and had numerous conversations with experts, both in our industry, in social media, the complaints were all similar. PR lost its credibility and it was time to build back the integrity and respected reputation of a 100+ year old industry. The more we talked to people and reviewed blog posts, tweets and comments surrounding the concerns in our industry, we realized that the problems existed for a long time. Today, social media along with the ability for anyone to become a content producer highlights these pressing PR issues and propels them into the spotlight.

The PR 2.0 Rock Star (aka Champion) 2

I read a really good article in O’Dwyers PR Report, the March 2009 Food, Beverage & Nutrition PR Issue. The article written by Danielle Pagano, “Celebrity food: turning chefs into rock stars” discussed how in PR, having a good solid product sometimes isn’t enough. There’s a tremendous opportunity, especially today with PR 2.0 and social media communications to make a real personal connection with people. The article provides a recipe for turning a chef into a rock star in a 4-step process: the look, the philosophy, the trend and the show.

PR 2.0 Don’t Forget LinkedIn 4

feel very connected to my social networking sites. First, there’s Twitter. I check Twitter in the early morning, I’m tweeting most of the day (unless I’m in meetings or it’s the weekend with family) and then I’m logged back in at night to tweet with friends. My second favorite social networking site is Facebook. There’s so much to do and many interesting ways to engage in conversation. And, even though I liked the old Facebook better, I’m still a big fan. I also enjoy sharing photos on Flickr and I’m finding more people to connect with on FriendFeed and Plaxo. But, there’s one social networking site that deserves recognition. What about LinkedIn? Well that’s a very good question.

 

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