PR Practice #2: The Internal Collaboration Generator Chart of Responsibilities

In my book, Social Media and Public Relations: Eight New Practices for the PR Professional, PR Practice #2 is the Internal Collaboration...

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PR Practice #1: PR Policymaker Chart of Responsibilities

Finally, my book, “Social Media and Public Relations: Eight New Practices for the PR Professional” is done!  I just reviewed...

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On March 22nd, PRStudChat Discusses “Public Relations: Art or Science?”

Public relations is a blend of art or creative writing communications and science, which is a structured strategy, with defined goals and...

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5 Tools to Discover and Consume Content like a Champ

A Guest Post By Harrison Kratz Being a communications professional in the digital age, it is essential to keep up with the latest trends...

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A Young Woman’s Perspective on International Women’s Day

March 8,2012 is International Women’s Day (IWD) and Oxfam America is celebrating women who are making a difference in the fight against...

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Social Media Measurement: An Interview with EVP Marty Levine at Prosyna

As I was conducting research for my new book, Social Media and Public Relations: Eight New Practices for the PR Professional, I came across...

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Ifbyphone Measurement Survey Reveals Eighty-Two Percent of Marketers Could Not Measure the ROI of #PR

A new marketing measurement survey by Ifbyphone found that an overwhelming majority of marketers (82%) are not effectively measuring the...

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Please Recommend a #PR 2.0 Champion

On February 9, 2012, I delivered my keynote to the participants of The Social Conference in Amsterdam. Part of my presentation focused on...

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