Interview: Enhancing your #PR Internship Program

I recently met Ruth Bazinet, director of media relations and social media in the Office of Public Affairs at Roger Williams University in...

Read More

Public Relations Expanded: Eight Social Roles Assigned

Here’s the good news…if your organization is participating in social media, then the public relations function has expanded. The...

Read More

Social Media Provides Endless Opportunities for Students

Flying back from the Bahamas, I chatted with a flight attendant whose daughter is attending Quinnipiac University in Connecticut and...

Read More

Special Announcement: Join Honda & RPA for the July 20th #PRStudChat!

With the increasing use of digital communications, the July 20th PRStudChat session will focus on how advertising agencies and their...

Read More

The Now Revolution Book Review

This year at BlogWorld East in New York City, I had the pleasure of listening to Jay Baer discuss the topics in his book, The Now...

Read More

Book Review: Social Marketing to the Business Customer

My book review of Social Marketing to the Business Customer is long overdue. I read the book in preparation for the #PRStudChat April...

Read More

How are you supporting your social media policy?

Here’s a quick question for you to think about … How are you supporting your social media policy?  We build policies to guide...

Read More

Enhanced Social Media Response Chart

In preparation for my presentation last week to the members of the PRSA Alaska Chapter, I created an enhanced version of a Social Media...

Read More