A pitch for PR to focus more on owned media

A Guest Post by Justin Goldsborough: What if I was writing this blog post with only the hope that it would be published? What if I took the...

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The DNA of an Apology

Every week, it seems there is a new PR crisis sweeping across our Twitter streams. Groupon, Airbnb, Kenneth Cole, Esquire, the list goes on...

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Are you Prepared for the Shift in the Purchasing Process?

A Guest Post By Valerie Simon 1990:  I want to go to a new restaurant. I open up the yellow pages, or a copy of a local magazine to find a...

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Introducing my PR Guest Blogger Friends

I’m kicking off a PR guest blogger series on October 3, 2011.  Several of my blogger friends have offered to help out while...

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#PR & #Marketing Learn A Quick Lesson in Video Editing

When it comes to recording and editing videos, I’m lucky to have a Macbook Pro.  I use iMovie to capture and edit my videos before I...

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#Tumblr vs. #Facebook: Ask a Teen if You Want to Know the Difference

Tumblr is certainly growing in popularity. A recent Mashable article mentioned that according to ComScore, Tumblr scored 13.4 million...

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Turning the Page To Pure Performance Communications: A New Business Venture

I’ve been busy with “marketing agency life” for the last 20 years. I took a brief break for some in-house PR, but it didn’t last...

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You’re a #PR Crisis Manager, But Are You a Pre-Crisis Doctor?

PR professionals are familiar with the crisis drill, because we’re called upon when crisis strikes and we’re prepared with our crisis...

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