In an age of public conversations, ethical decision making and accurate communications are top of mind for the PR professional. With the public accessing social media for their news and information, the topic of ethics is even more prominent. The major professional associations provide a Code of Ethics to educate and guide PR professionals on the subject. However, with the shifting media landscape and technology advancing rapidly, communications ethics are challenged.
A local reporter is scheduled to visit your office in a few days to conduct an interview with you.
It’s a critical interview for your company, one that will impact your growth, your reputation, and your bottom line. You prepare for it carefully, huddling with your leadership team and preparing highly memorable media messages that will gain the audience’s attention—and trust. You may even conduct a mock interviewing session to gain comfort when answering challenging questions.
When on vacation in Taiwan, I always read one of the English-language newspapers to keep up with what’s going on both globally and locally. This year, I noticed a preponderance of articles, analyses, and commentaries addressing the issue of accurate communication in today’s mega-wired, anything-can-be-reported world.
The “Going Forward” section of Entrepreneur magazine recently highlighted 10 must-click websites. I have to admit there were some very good sites mentioned on the list. From BizStats and Entrepreneurship.com to LadiesWhoLaunch and Nielsen, these sites were all jam-packed with great information, statistics and ideas.
At almost every meeting, I’m asked a familiar question: Why aren’t companies participating the right way in the social media landscape or why do they take an approach that leads to confusion, miscommunication and sometimes too much loss of control. Here’s my simple answer. For the first part one of the question, companies are not listening, so they really don’t know what’s being said about their brands or where there is opportunity for them to become a valuable resource in a social networking community.
I read an excellent article in PRSA’s Public Relations Strategist Magazine (spring 2009 issue) called, “You Are Now Entering Web 3.0.” I was happy to see that the author of the article discussed Web 3.0 as the next advancements in Web, which is the Semantic Web. He talked about the language of search and how 3.0 would be incredibly intuitive, so that machines would be able to make connections to provide a much greater depth of information.
On Tuesday, January 9th I presented to the members of PRSA at their T3 Conference in New York City. With the flurry of brands rushing to the blogosphere to begin their Social Media programs, I thought it was appropriate to provide an internal view and approach to social networking by first, focusing on the employee and the challenge of culture.
I had the pleasure of interviewing Thom Brodeur for my book, PR 2.0, New Media, New Tools & New Audiences. Thom reached out to me recently to inform me about some exciting news. He accepted a position at HARO as COO. I thought it would be great to talk to Thom to see what he’ll be doing in his new role and to have him discuss his perspective on the future of PR. He provided me with another great interview that I’d like to share with you!
I’ve been thinking a lot about how many companies are taking their first steps into community building through social networking and PR 2.0. I even recently mentioned during my Awareness, Inc. Webinar that some brands are taking some good steps, others are taking some missteps and there are several taking no steps at all. If […]
I was introduced to Mike Lewis (@bostonmike) of Awareness Inc., through Justin Levy (@justinlevy) of New Marketing Labs. What a great connection! I participated in a Webinar with Mike on May 27th and it was not only on an interesting topic (Building Community Through PR: From Virtual to Physical) but the Q&A with Mike was dynamic and even at one point stumped us both for an answer.
I had the pleasure of visiting Tallahassee this week and speaking to the members of the Florida Public Relations Association (FPRA). This was my first trip there and it was a memorable one. From the beautiful buildings (especially the old Capital building and Florida State University) to the hospitality of the people and the friendly welcome, I have a new appreciation for Tallahassee. Another unforgettable part of the trip was the professionalism, energy and forward thinking of the FPRA.
I think one of the biggest issues that organizations face today, as they navigate the social media landscape, is how they view the consumer disruption as a result of Social Media. Brands, in my opinion, could be helping to alleviate the chaos by lessening the noise that comes out of their own organizations. They need to learn how to become valuable resources to their stakeholders in the market. Of course, it takes time, effort, resources and commitment to develop a Social Media program and to participate in the social economy the right way.
I’m working on a presentation for the Florida Public Relation’s Association. Their annual conference, PR Under Fire, is in August 2009. My presentation will help PR professionals to understand how they can be better partners with their clients by focusing on three important factors: attitude, education and technology. Here’s are some highlights from the presentation.
I read a great blog post by Chris Brogan that discussed all of the extra chores that social media adds to our daily “To Do” list. Chris’ post maps out his very busy day, from the time he wakes and monitors his Google reader (to see what people are talking about or what they are saying about him) to reading 700 blogs and sifting through his 500 emails. Yes, Social Media definitely takes time and effort. It’s not a one day or once a month type of adventure. And, it’s definitely not a spectator sport. Actually, Social Media is an everyday commitment (in some cases, it becomes an addiction) and for me is one of the best ways to build human capital and turn a new virtual friend into a valuable physical relationship.
There’s no shortage of excellent blogs and the numbers continue to grow. But, with the hundreds of thousands that pique your interest, how many do you visit regularly? Now, ask yourself another question, with how many of those blogs do you actually join in the conversation, tweet about and mention in your own blog to get a conversation started? After all, one of the main benefits of Social Media is the dialog that you have with other members of the community. You can share ideas, learn about almost anything and educate others on mutual topics of interests.