Many news programs use Skype (or similar technologies) to interview spokespersons. Doing so makes sense for cash-strapped news organizations—instead of sending a camera crew to your home or office at great expense, they can save money by asking you to remain at your desk and conduct the interview via Skype.
On October 1, 2013 at 8:30 p.m., #PRStudChat will present “Public Relations: But Is It Ethical?” for our students, educators and professionals. The session will focus on ethics in public relations and the ever-changing challenges confronting PR professionals. Students will get a chance to test their knowledge of ethics, and professionals will have the opportunity to share insights and experiences.
I’m occasionally asked whether it’s ever appropriate to “freeze a reporter out,” or refuse to speak to him again. Whenever I hear that, I immediately think of a scene out of The Godfather or Fatal Attraction, complete with horse’s head and boiled bunny. I imagine frustrated interviewees suddenly appearing as caped crusaders, exacting their revenge on unfair journalists by “rubbing them out.”
I think that the Vocus Virtual Conference is an example of social media learning at its best. The conference was about leveraging social media, it was promoted through social media and the attendees were provided with an interactive environment where they could network and collaborate together around a number of interesting topics.
I was just thinking about a conversation that I had on Twitter recently with two of my friends and fellow PR/social media colleagues, @narciso17 and @aerocles. It actually started when @aerocles tweeted, “I’m bored.” I immediately responded with “How could you be bored with so much Social Media?” Somehow the conversation morphed into the abundance of Social Media and just media in general, which leads to social networking fatigue (SNF) and sensory overload.
I came across a viral video called United Breaks Guitars that I thought was really good. Dave Carroll, a musician in the band, Sons of Maxwell, created a viral video with his band after he experience an unfortunate incident with United Airlines. Because his guitar was broken during a flight from Halifax to Chicago, Dave expressed his upset and despair by sending United Airlines a very strong message. The video has over 3.3 million views and more than 24,000 ratings. It was also picked up by Fox News and other news stations.
Creating a social media policy or guidelines for your organization can be a daunting task. I think the number one question is where do we start? Many companies begin communicating in the social media landscape and then have to step back to build their policies. There are many different approaches that I’ve seen, however, here’s an easy way to tackle the development of your social media guidelines:
I’ve written a couple of posts recently that focus on the importance of technology and how it’s critical for PR people to explore and get up to speed with the latest applications and resources not only for their own agencies but also for their clients. That’s why I thought it would be a good idea to do an update on the new developments at TEKgroup International.
There’s always a tremendous amount of discussion around the Social Media Release (SMR). I still have executives asking me about its value, whether is it necessary to use, if it the SMR should replace a traditional release and the list goes on. I remember in 2007 when I first interviewed Phil Gomes, SVP of Edelman Digital, in my book PR 2.0, New Media, New Tools, New Audiences, he knew that the SMR was a useful tool for all companies, not just technology firms. I agree with Phil and have been using the SMR with great results.
I received my PR training in the late 1980’s. I was lucky to watch and work closely with a Vice President and a SR. Vice President at Padilla Speer Burdick & Beardsley (now Padilla Speer). At the start of my career, I knew the importance of building a relationship. These same principles are used today. However, back in the 80s, although the principles were the same, the tools and outreach were different.
I met Lee Miller, an expert on influencing, social networking on Facebook. Lee teaches Influencing and Negotiating at Columbia University and Seton Hall Business School. He is also the author of UP: Influence Power and the U Perspective – The Art of Getting What You Want featured on Fox and Friends and the co-author of A Woman’s Guide To Successful Negotiating (McGraw Hill) selected by Atlanta Woman magazine as one of the fifty best books for professional women and a featured book on The Early Show and Good Morning America. As a principal in NegotiationPlus.com, Lee advises, trains and coaches in the area of influencing and has developed critically acclaimed training programs on influencing for leaders, and virtual influencing and multi-cultural influencing.
I’ve been diligently testing new products and services to get my communications department up to speed for PR 2.0 and social media campaigns. I know that in several of my posts I’ve discussed how important it is to make sure that the PR team is equipped with great resources to build relationships with influencers, manage campaign efforts, and track program progress and measure results.
My daily ritual involves as much media snacking, blogging and social networking as I possibly can for my clients and to build own my personal brand. Even though my professional and personal life is wrapped up in the social media landscape, cruising along at an extremely fast pace, I still need my time to read and enjoy the written word.
The “Going Forward” section of Entrepreneur magazine recently highlighted 10 must-click websites. I have to admit there were some very good sites mentioned on the list. From BizStats and Entrepreneurship.com to LadiesWhoLaunch and Nielsen, these sites were all jam-packed with great information, statistics and ideas.
At almost every meeting, I’m asked a familiar question: Why aren’t companies participating the right way in the social media landscape or why do they take an approach that leads to confusion, miscommunication and sometimes too much loss of control. Here’s my simple answer. For the first part one of the question, companies are not listening, so they really don’t know what’s being said about their brands or where there is opportunity for them to become a valuable resource in a social networking community.
I read an excellent article in PRSA’s Public Relations Strategist Magazine (spring 2009 issue) called, “You Are Now Entering Web 3.0.” I was happy to see that the author of the article discussed Web 3.0 as the next advancements in Web, which is the Semantic Web. He talked about the language of search and how 3.0 would be incredibly intuitive, so that machines would be able to make connections to provide a much greater depth of information.
On Tuesday, January 9th I presented to the members of PRSA at their T3 Conference in New York City. With the flurry of brands rushing to the blogosphere to begin their Social Media programs, I thought it was appropriate to provide an internal view and approach to social networking by first, focusing on the employee and the challenge of culture.