It’s that time of year again … Finalizing our New Year’s Resolutions and reviewing how we are going to accomplish our 2013 goals. Here is my ABC approach to New Year success:[A]ction, Be [B]old, and [C]oncentrate. Add in [D]etermination and you will have a winning year. I’m looking forward to a New Year of new […]
The Power of Communication by Helio Fred Garcia is on of my new favorites in 2012. The book focuses on building trust and loyalty through strategic communications and offers a well-rounded view of how to win “the hearts and minds” of the public. Most importantly, it educates you on how to communicate effectively and without self-inflicted harm, especially during a crisis.
Yesterday was the official launch of my 4th book published by Pearson, Putting the Public Back in Public Relations, co-authored by Brian Solis. This is the first time that I worked on a year-long writing project with Brian, who is not only a pleasure to work with but he enriched the process and made this a wonderful and thought-provoking experience for me (Thank you, Brian). Every page of this book illustrates our passion for public relations, social media and technology, and how PR 2.0 is reshaping a well established, century-old industry.
What steps are you taking to understand the culture in a social network before you engage?
I’ve been writing books on how public relations has evolved with the advent of the Internet since the late 90’s and as a PR professional, I have launched my fair share of books written by others since the late 80’s. When I compare launch strategies and tactics from 1989 and 1999, to what I’m doing today, it’s enough to make me stop and reflect. Both technology and marketing have become so savvy and one-to-one marketing/PR is the only way to launch a book in The Long Tail.
I posted an article on Twitter the other day about bloggers accepting gifts and how there was controversy over the topic. The article in PR Week focused on how paid blogger coverage received mixed reviews. This question has been weighing on my mind so I decided to ask a few PR professionals their opinions on the subject. I found out, as I spoke with these communications people, it’s a split decision as to whether bloggers receiving gifts should be and accepted practice. Just to preface the opinions written on this page, the folks commenting are not aware of any formal Code of Ethics in the blogosphere that includes the practice of gift giving to bloggers.
I met Doug Simon last year at the PRSA T3 conference in New York City. Doug is President and CEO of D S Simon Productions, which has been serving public relations and marketing professionals since 1986 by delivering their messages through video. I thought it would be great to get Doug’s perspective on some of the questions that many communications professionals have regarding the use of video on the web and how to create video effectively to generate buzz in online communities. Here are a few questions that Doug was kind enough to answer.
I’m a PR person, so I can admit that media relations was always a challenge for PR professionals. With clients demanding to be placed in top tier publications and the amount of legwork that it takes to learn about the journalists on your media list, the media relations process often skipped very important steps just […]
As a marketing and PR agency professional, I definitely discuss with my clients the importance of transparency and showing their human side. I know that I write a lot about brands and how they must develop a voice and talk directly to customers and social media is a great way to do that. So, I asked myself, “What has my agency done lately? How have we been transparent, shared meaningful information and how have I, personally, furthered this quest to have conversations to build better relationships.
My first post on New PR 2.0 Measurement was well received. Measurement is one of the hottest topics right now. I’m noticing that most of my professional associations and well known publications are having monthly seminars/webinars on this topic. There are so many tools and techniques that it can almost be overwhelming for the PR professional. How do you measure the conversations that take the form of tweets, comments and blog posts? What about negative comments in social networks? Are free measurement tools such as Google Analytics and TweetBeep enough?
One of my Twitter buddies, @weldfeldpr, inspired me to write this blog post. However, before I can dig into the specifics tools to measure the tweets and conversations (which will be part II of this post) I want to set up some guidelines and introduce the new metrics for PR 2.0. Overall, how do we measure the effectiveness of PR today to include our social media activity?
I can’t remember a time in my PR career when a brand (B2B or B2C) wasn’t in some kind of trouble. From product recalls and e coli poisoning to airline flights cancellations and accounting scandals. Enron, WorldCom and Arthur Anderson resulted in Sarbanes Oxley and more financial transparency and stricter reporting procedures. I’m not sure if social media would have helped those companies. But, today is different. On any given day, a brand that is on top of the world (i.e., athletes and MLB) can fall from grace. Did anyone say Alex Rodriguez? There is a way to restore the trust.
There are so many new, great PR 2.0 tools and resources that deserve recognition. Today’s blog post focuses on MyPRgenie (www.myprgenie.com), which touts itself as a public relations delivery platform for the 21st century. Whenever I come across a service that I find interesting for PR professionals, I always ask my PR team to evaluate the offering. Here are a couple of uncensored reviews of the MyPRgenie delivery platform: