Competitors on Twitter: Evaluate With Your Eyes Wide Open

If you’ve done your listening exercises (monitoring the social landscape through keyword searches) you may have discovered your competition is on Twitter. As a part of your own social media strategy and planning audit, it’s important to evaluate what your competition is doing, how they are connecting with influencers and how quickly they’re advancing on this network.

Social Media is Serious Business

Speaking at the Florida Public Relations Association 72nd Annual Conference was such a great experience for me….

An Interview w/Jason Kintzler, Founder & CEO of PitchEngine

It’s no secret that I’m a fan of PitchEngine, a “new kind of social PR platform.” I’ve…

Update on #PRStudChat Anniversary Chat

Our plans are progressing nicely for the #PRStudChat discussion on August 25, 2010 at 8:30 p.m.  In…

PR 2.0: If You Really Knew Me

Flipping channels on Saturday night with my husband we came across a reality show called, “If You Really Knew Me” on MTV.” I was immediately interested and somewhat saddened by a group of high school students from Anthony Wayne High School.

Social Media Policy: Employee vs. Public

Going through my RSS feeds, I came across Dave Fleet’s article on the 57 Social Media Policy…

#PRStudChat One Year Anniversary Announcement

It feels like yesterday when Angela Hernandez (@angelahernandez) asked me to contribute to her blog interview series, “Is PR Right for Me.” What blossomed out of a blog post is our dynamic PR community, #PRStudChat.

Social Media Policy Content & Tone

I presented to the members of PRSA this week on building a social media policy and best practices of policy development. Part of the discussion focused on the language and tone that you find in social media policies and guidelines.

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