A Young Woman’s Perspective on International Women’s Day

March 8,2012 is International Women’s Day (IWD) and Oxfam America is celebrating women who are making a difference in the fight against...

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Social Media Measurement: An Interview with EVP Marty Levine at Prosyna

As I was conducting research for my new book, Social Media and Public Relations: Eight New Practices for the PR Professional, I came across...

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Ifbyphone Measurement Survey Reveals Eighty-Two Percent of Marketers Could Not Measure the ROI of #PR

A new marketing measurement survey by Ifbyphone found that an overwhelming majority of marketers (82%) are not effectively measuring the...

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Please Recommend a #PR 2.0 Champion

On February 9, 2012, I delivered my keynote to the participants of The Social Conference in Amsterdam. Part of my presentation focused on...

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#PRStudChat Talks Time Management Tips on February 15th

The New Year is off to a great start.  We’re focusing on our resolutions and trying to accomplish many tasks in one day.  With school...

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How Evernote Helped Me To Write My Book

It was the greatest feeling to neatly pack up all of my chapters in a zip file and ship them off to my executive editor.  It took about...

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January #PRStudChat Recap: Guest Post By Jim Joseph, President of Lippe Taylor

A Guest Post By Jim Joseph Last week I had the distinct privilege of being a guest host on #prstudchat.  At first I was excited to be...

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The Social Conference 2012 – Eight New Strategic Practices for the PR Champion

On February 9, 2012, I’ll be joining my colleagues in Amsterdam to deliver a keynote on Eight New Strategic Practices for the PR...

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