The Public Relations Society of America chooses September as the month to remind its members of the importance of ethical thought and behavior. Other communication organizations, including the International Association of Business Communicators and the International Public Relations Association for example, also emphasize ethical practice in their membership information.
That three word phrase continues to ring in my head from the moment my dad said to me years ago before basketball practice or baseball workshops. He wanted me to go and learn everything I possibly could. “Be a sponge and soak up everything they tell you.” Of course, my dad was talking to me about sports, but I feel like that mentality is what got me to where I am today and continues to help me grow in my professional career.
I’ve done hundreds of radio interviews throughout my career. They seem simple. After all, you just pick up a phone or visit a studio and have a conversation with the host. But radio interviews are nothing like normal conversations (unless your friends take listener phone calls and toss to a commercial break every few minutes!).
I had the pleasure of interviewing Thom Brodeur for my book, PR 2.0, New Media, New Tools & New Audiences. Thom reached out to me recently to inform me about some exciting news. He accepted a position at HARO as COO. I thought it would be great to talk to Thom to see what he’ll be doing in his new role and to have him discuss his perspective on the future of PR. He provided me with another great interview that I’d like to share with you!
I’ve been thinking a lot about how many companies are taking their first steps into community building through social networking and PR 2.0. I even recently mentioned during my Awareness, Inc. Webinar that some brands are taking some good steps, others are taking some missteps and there are several taking no steps at all. If […]
I was introduced to Mike Lewis (@bostonmike) of Awareness Inc., through Justin Levy (@justinlevy) of New Marketing Labs. What a great connection! I participated in a Webinar with Mike on May 27th and it was not only on an interesting topic (Building Community Through PR: From Virtual to Physical) but the Q&A with Mike was dynamic and even at one point stumped us both for an answer.
I had the pleasure of visiting Tallahassee this week and speaking to the members of the Florida Public Relations Association (FPRA). This was my first trip there and it was a memorable one. From the beautiful buildings (especially the old Capital building and Florida State University) to the hospitality of the people and the friendly welcome, I have a new appreciation for Tallahassee. Another unforgettable part of the trip was the professionalism, energy and forward thinking of the FPRA.
I think one of the biggest issues that organizations face today, as they navigate the social media landscape, is how they view the consumer disruption as a result of Social Media. Brands, in my opinion, could be helping to alleviate the chaos by lessening the noise that comes out of their own organizations. They need to learn how to become valuable resources to their stakeholders in the market. Of course, it takes time, effort, resources and commitment to develop a Social Media program and to participate in the social economy the right way.
I’m working on a presentation for the Florida Public Relation’s Association. Their annual conference, PR Under Fire, is in August 2009. My presentation will help PR professionals to understand how they can be better partners with their clients by focusing on three important factors: attitude, education and technology. Here’s are some highlights from the presentation.
I read a great blog post by Chris Brogan that discussed all of the extra chores that social media adds to our daily “To Do” list. Chris’ post maps out his very busy day, from the time he wakes and monitors his Google reader (to see what people are talking about or what they are saying about him) to reading 700 blogs and sifting through his 500 emails. Yes, Social Media definitely takes time and effort. It’s not a one day or once a month type of adventure. And, it’s definitely not a spectator sport. Actually, Social Media is an everyday commitment (in some cases, it becomes an addiction) and for me is one of the best ways to build human capital and turn a new virtual friend into a valuable physical relationship.
There’s no shortage of excellent blogs and the numbers continue to grow. But, with the hundreds of thousands that pique your interest, how many do you visit regularly? Now, ask yourself another question, with how many of those blogs do you actually join in the conversation, tweet about and mention in your own blog to get a conversation started? After all, one of the main benefits of Social Media is the dialog that you have with other members of the community. You can share ideas, learn about almost anything and educate others on mutual topics of interests.
Wednesday night, I co-hosted a book signing event with Brian Solis and Tara Hunt, author of the Whuffie Factor. We attracted over 70 people at our meetup and it was a great night. I met so many smart and interesting people. The conversations were dynamic and each one taught me something new. One conversation in […]
I recently posted a blog regarding my participation at the New Jersey AdClub’s Career Day at Montclair State University on April 7, 2009. I discussed how overall I thought the day was educational, fun, friendly and provided students with useful information to take with them after college. However, I did notice that many of the questions that they asked as well as some of the questions posed by my fellow panel members were indicative of traditional PR, media relations and publicity.
Last Wednesday, I was the featured guest on Wickedly Chic’s website. I participated in a chat session on PR 2.0 and Social Media communications. Even though the group was small, the conversation was fast and furious with a non-stop, dynamic conversation that took place for an entire hour.
The PR person has a new and important role. At my company, PFS Marketwyse, the PR department is comprised of PR people who take on the role of Research Librarians to aid in monitoring and measurement. Brian and I mention in our book, Putting the Public Back in Public Relations that PR professionals take on many roles in the new social economy. However, one of the most important roles is the Research Librarian, who actively listens, observes and dissects the conversations that take place with customers, media, bloggers, and other stakeholders in web communities.