A Guest Post By Author Susan Young You may have noticed that digital storytelling and brand journalism are making headlines. Anyone interested in PR, marketing, social media, and branding knows this new approach to communicating with the public has immense value and influence. It offers refreshing new ways to connect with prospects, customers, investors, […]
A Guest Post by Kirk Hazlett, APR, Fellow, PRSA I’m starting off the new year bubbling with enthusiasm and eager anticipation of a great 12 months ahead. Last year was “interesting,” with lots of challenges for public relations professionals as well as lots of opportunities to demonstrate our value to our clients or employers. […]
Happy New Year #PRStudChat friends! We’re ready to kick off 2013 with a best practices session on media training preparedness. There are many tips you need to know before your next interview, as today’s media spokesperson must not only compete with smaller attention spans, but also social media overload. We thought a discussion about media […]
As a marketing and PR agency professional, I definitely discuss with my clients the importance of transparency and showing their human side. I know that I write a lot about brands and how they must develop a voice and talk directly to customers and social media is a great way to do that. So, I asked myself, “What has my agency done lately? How have we been transparent, shared meaningful information and how have I, personally, furthered this quest to have conversations to build better relationships.
My first post on New PR 2.0 Measurement was well received. Measurement is one of the hottest topics right now. I’m noticing that most of my professional associations and well known publications are having monthly seminars/webinars on this topic. There are so many tools and techniques that it can almost be overwhelming for the PR professional. How do you measure the conversations that take the form of tweets, comments and blog posts? What about negative comments in social networks? Are free measurement tools such as Google Analytics and TweetBeep enough?
One of my Twitter buddies, @weldfeldpr, inspired me to write this blog post. However, before I can dig into the specifics tools to measure the tweets and conversations (which will be part II of this post) I want to set up some guidelines and introduce the new metrics for PR 2.0. Overall, how do we measure the effectiveness of PR today to include our social media activity?
I can’t remember a time in my PR career when a brand (B2B or B2C) wasn’t in some kind of trouble. From product recalls and e coli poisoning to airline flights cancellations and accounting scandals. Enron, WorldCom and Arthur Anderson resulted in Sarbanes Oxley and more financial transparency and stricter reporting procedures. I’m not sure if social media would have helped those companies. But, today is different. On any given day, a brand that is on top of the world (i.e., athletes and MLB) can fall from grace. Did anyone say Alex Rodriguez? There is a way to restore the trust.
There are so many new, great PR 2.0 tools and resources that deserve recognition. Today’s blog post focuses on MyPRgenie (www.myprgenie.com), which touts itself as a public relations delivery platform for the 21st century. Whenever I come across a service that I find interesting for PR professionals, I always ask my PR team to evaluate the offering. Here are a couple of uncensored reviews of the MyPRgenie delivery platform:
I’m basing my blog post on the reaction to my last post on “PR of the Past vs. PR 2.0 Today.” I wrote that post to pinpoint the amazing technological differences between today and year’s past and how a PR person’s role has altered (for the better). But, the real discussion (the comments on my blog) focused on how PR people need to evolve as a result of social media communications and how there’s still resistance. As a matter of fact one comment stated, “A lot of PR people don’t even know that PR has evolve[d]…or they don’t want that!”
My daughter gets a vocabulary quiz every week in her English class. I vaguely remember having the same quizzes when I was her age. I think that communications professionals need a series of weekly quizzes to keep us all on our toes, up to date on social media and new technology, and to keep us “in the know” so we can properly advise our clients.
Almost daily, I find myself explaining and counseling on the differences between the Social Media Release (SMR) and the traditional news release. When I look at the SMR template and the traditional press release, I immediately notice the differences just based on the information in the SMR and the way it’s organized. SMR’s are not […]
My blog post was inspired by Kami Huyse’s post “When a Typo is the Difference between Life and Death.” Kami discussed how a simple typo resulted in a young man being hospitalized with a bullet in his liver. I commented on her blog admitting that I really didn’t think about the serious ramifications of a typo outside of my field. In healthcare, law enforcement and many other industries a typo means more than just your image or reputation. It could be someone’s future or their life.
I remember my mother telling me when I was younger, “The people you associate with affect your reputation.” When I was 14, I’m not sure I believed her or cared. However, now that I’m a Mom, and my daughter is social networking, I care! I try to be objective and not lecture her too much […]
Last week I did a blog interview “Test Drive my job” with Amanda Miller Littlejohn at Mopwater PR & Media Notes . I answered a series of questions about my job, what I do every day, what I like about my marketing agency and what I would want to see change. After she posted the […]
When I first heard that we would be using a virtual consultant as a part of my client’s Social Media portal, I was skeptical. My first reaction was that the consultant would never be able to communicate or educate people like a trained marketer or a live member of a company. After working with Inteliwise (www.inteliwise.com), I’ve changed my mind, and I a great respect for their virtual consultants.