I met David Spinks (@davidspinks) in May at the PRSA Digital Impact Conference in New York City. I felt like I already knew David just through our interactions on Twitter. After meeting him IRL and learning about his company, Scribnia, I thought it would be interesting to have a Q&A with him to find out more about an organization that helps PR professionals find and rate bloggers.
I spoke at the PRSA Leadership Rally over the weekend to discuss PR 2.0, social media communications and Putting the Public Back in Public Relations. It was a great conference with approximately 150 incoming PRSA leaders in attendance. I introduced to the group an exercise that I call “The Making of the Hybrid,” which focuses on individual, communications career development. The exercise gave examples of the differences between the traditional strategic PR communicator and the Hybrid professional. As I moved through my presentation, I asked the audience to rate themselves, with respect to their own roles, responsibilities and professional career development (traditional vs. hybrid).
I’m leaving for Washington next week to speak at the Vocus User’s Conference. My topic is “PR Past to Social Media Power.” Looking back, as I traveled down my own PR 2.0 path, I heard many people say that PR was dead. I believe PR is very much alive. We’re changing, growing and experiencing an awakening or a rebirth in our industry. Despite the stereotypes about our work being PR spin and hype, if it wasn’t for a strong PR past, which gives us a solid foundation in strategic communications and relationship building with the public, there would be no opportunity for “social media power” to propel us forward today. From our ability to plan and execute strategic communications to our measurement practices and accountability, PR has a gained big stake in social media. Notice, I didn’t say we own it, because we all know that no one can own social media.
Graduation is over and we’ve had a great time celebrating the class of 2010. Now, it’s time to get back to learning and to focus on the role of the PR professional in the organization. We have a very special guest on June 16th at 12:30 p.m. EDT, who will enlighten us on his experience as a Chief Marketing Officer (CMO) and how PR interacts with the CMO and different marketing disciplines within a company.
I recently participated in a webinar for the Ocala Chapter of the Florida Public Relations Association. My topic was building social media into your business plan. Social media is a game changer for business and as a result companies are rethinking resources (people), process and technology .
Today is the PRSA T3PR Pre-Conference chat session. We have several of the program’s speakers joining to participate in our session. If you don’t know @prsarahevans, @missusp, @jacobm, @sandrafathi and @eschipul, you can get to know them a little better and learn more about what they will be discussing at T3 on June 11th. At 3:00 p.m. EDT, these experts will give you a prelude to the T3PR Conference by answering the following questions:
Today, conferences and events take on a PR 2.0 approach by promoting engagement long before the conference begins. Participants are encouraged to get to know the speakers and form relationships with other attendees prior to registration in the physical setting. Rich Teplitsky and I are the co-chairs of the PRSA T3PR Strategic Views on Technology and the Changing PR Landscape Conference in New York City on June 11th. Our approach and goal for this conference is to let everyone engage through social media before the event, and get the conversations going so that we’re all comfortable IRL (in real life). We want this program to be more intimate; when everyone meets in person, it should feel as if we’re old friends.
Groundswell by Charlene Li and Josh Bernoff was an excellent book and I felt that the book deserved a two-part review. I mentioned in my last review that I found so much helpful information in Part I. Well, Part II was no different. The second part of the book actually went deeper into how to energize and embrace the Groundswell and how to create an organizational environment where your employees can accept the change as well. Organizational behavior and cultural shift is an area of great interest for me, and a favorite topic to discuss in my own presentations.