PR…Why We Are Who We Are 0

Once in a while, I go off on a mental gadabout and wander through reasons and rationale for my…and my colleagues…existence as public relations professionals.

Getting Back to the PR Basics

Getting Back to the PR Basics 1

Just a couple of years ago, I was a sophomore at Drexel University running my own PR consultancy, Kratz PR while juggling several PR internships. It wasn’t easy managing a dozen clients, class, executive roles in multiple student orgs, and internships but as a result, I fully saw myself as a PR man that would be rooted in the profession for years to come.

Effective Communications, When You’re Forced to Simplify

Effective Communications, When You’re Forced to Simplify 0

In an age of Internet, mobile and social networks, it’s amazing what happens when you have to revert back to simpler modes of communication. Hurricane Sandy tore through our area with wicked force. As soon as we saw the lights flicker, we knew it could be days without power and the Internet.

The PR 2.0 Change 3

I’m basing my blog post on the reaction to my last post on “PR of the Past vs. PR 2.0 Today.” I wrote that post to pinpoint the amazing technological differences between today and year’s past and how a PR person’s role has altered (for the better). But, the real discussion (the comments on my blog) focused on how PR people need to evolve as a result of social media communications and how there’s still resistance. As a matter of fact one comment stated, “A lot of PR people don’t even know that PR has evolve[d]…or they don’t want that!”

New PR Vocabulary 5

My daughter gets a vocabulary quiz every week in her English class. I vaguely remember having the same quizzes when I was her age. I think that communications professionals need a series of weekly quizzes to keep us all on our toes, up to date on social media and new technology, and to keep us “in the know” so we can properly advise our clients.

Social Media Release vs. the Traditional Release 9

Almost daily, I find myself explaining and counseling on the differences between the Social Media Release (SMR) and the traditional news release. When I look at the SMR template and the traditional press release, I immediately notice the differences just based on the information in the SMR and the way it’s organized.  SMR’s are not […]

Credibility and the Typo 5

My blog post was inspired by Kami Huyse’s post “When a Typo is the Difference between Life and Death.” Kami discussed how a simple typo resulted in a young man being hospitalized with a bullet in his liver. I commented on her blog admitting that I really didn’t think about the serious ramifications of a typo outside of my field. In healthcare, law enforcement and many other industries a typo means more than just your image or reputation. It could be someone’s future or their life.

You are Your Profile 2

I remember my mother telling me when I was younger, “The people you associate with affect your reputation.”  When I was 14, I’m not sure I believed her or cared.  However, now that I’m a Mom, and my daughter is social networking, I care! I try to be objective and not lecture her too much […]

Changing Roles & Responsibilities 7

Last week I did a blog interview “Test Drive my job” with Amanda Miller Littlejohn at Mopwater PR & Media Notes .  I answered a series of questions about my job, what I do every day, what I like about my marketing agency and what I would want to see change. After she posted the […]

The Virtual Consultant 2

When I first heard that we would be using a virtual consultant as a part of my client’s Social Media portal, I was skeptical. My first reaction was that the consultant would never be able to communicate or educate people like a trained marketer or a live member of a company. After working with Inteliwise (, I’ve changed my mind, and I a great respect for their virtual consultants.

Holiday Twitter Discussion 3

What happens when you get a bunch of marketers together for the Holidays?  Well, if it’s the PFS crew, then you talk about social media.   The appetizers didn’t even come out and my business partner, Jason, brought up his prediction on Twitter.  Of course, Jason and I, as much as we agree, we also agree […]

The PR 2.0 Video Toolkit 0

It was Phil Gomes, VP of Edelman, who said “In the new PR 2.0 toolkit, a camcorder is in your pocket.”  Phil was definitely onto something. Today, communications professionals rely on video to achieve more impact for their PR programs through visual storytelling. Video is an essential PR/communications tool, and, as a result, audience statistics […]


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