Nowadays, having a stacked resume and good credentials isn’t enough. I’m sure you’ve heard the expression, “it’s all about who you know,” and thought it was just a saying; however, it is much more than that – it’s the truth. Why you ask? While you might have the best resume and be the best candidate for the job, there are dozens and sometimes hundreds of applications vying for the same job. You will need someone helping your application stand out and get noticed.
I recently received an email from a reader who was arranging an interview for a client.
He wondered whether it was possible to put a written agreement in place with the producer prior to the interview that would prohibit the crew from using any ‘gotcha’ moments in which an unexpected document or video clip might be produced during the interview.
It’s almost the end of the year. I usually write a “Trends in PR” or a “New Year’s Resolution” post. However, this year, I’ve decided to do something different. My post focuses on driving your own change / expansion by trying something new in 2014. I’m going to challenge you to step out of your […]
I just finished an interview with Angela Hernandez, the President of PRSSA at Central Michigan University (CMU). I was very happy to interview with Angela because the topic, “Is PR Right for me?” is important for the growth of the public relations industry. We need to attract future PR leaders who are the best and the brightest. Garnering the experience of industry professionals and having them share perspective is a great way to motivate PR’s next generation of experts.
I’m thrilled that Dave Carroll of the band, Sons of Maxwell, interviewed with me. Dave was kind enough to provide us with his perspective on how his recent YouTube video, United Breaks Guitars resulted in passion and enthusiasm from people around the world. The video has over 4.4 million views and over 30,000 ratings!
I think that the Vocus Virtual Conference is an example of social media learning at its best. The conference was about leveraging social media, it was promoted through social media and the attendees were provided with an interactive environment where they could network and collaborate together around a number of interesting topics.
I was just thinking about a conversation that I had on Twitter recently with two of my friends and fellow PR/social media colleagues, @narciso17 and @aerocles. It actually started when @aerocles tweeted, “I’m bored.” I immediately responded with “How could you be bored with so much Social Media?” Somehow the conversation morphed into the abundance of Social Media and just media in general, which leads to social networking fatigue (SNF) and sensory overload.
I came across a viral video called United Breaks Guitars that I thought was really good. Dave Carroll, a musician in the band, Sons of Maxwell, created a viral video with his band after he experience an unfortunate incident with United Airlines. Because his guitar was broken during a flight from Halifax to Chicago, Dave expressed his upset and despair by sending United Airlines a very strong message. The video has over 3.3 million views and more than 24,000 ratings. It was also picked up by Fox News and other news stations.
Creating a social media policy or guidelines for your organization can be a daunting task. I think the number one question is where do we start? Many companies begin communicating in the social media landscape and then have to step back to build their policies. There are many different approaches that I’ve seen, however, here’s an easy way to tackle the development of your social media guidelines:
I’ve written a couple of posts recently that focus on the importance of technology and how it’s critical for PR people to explore and get up to speed with the latest applications and resources not only for their own agencies but also for their clients. That’s why I thought it would be a good idea to do an update on the new developments at TEKgroup International.
There’s always a tremendous amount of discussion around the Social Media Release (SMR). I still have executives asking me about its value, whether is it necessary to use, if it the SMR should replace a traditional release and the list goes on. I remember in 2007 when I first interviewed Phil Gomes, SVP of Edelman Digital, in my book PR 2.0, New Media, New Tools, New Audiences, he knew that the SMR was a useful tool for all companies, not just technology firms. I agree with Phil and have been using the SMR with great results.
I received my PR training in the late 1980’s. I was lucky to watch and work closely with a Vice President and a SR. Vice President at Padilla Speer Burdick & Beardsley (now Padilla Speer). At the start of my career, I knew the importance of building a relationship. These same principles are used today. However, back in the 80s, although the principles were the same, the tools and outreach were different.
I met Lee Miller, an expert on influencing, social networking on Facebook. Lee teaches Influencing and Negotiating at Columbia University and Seton Hall Business School. He is also the author of UP: Influence Power and the U Perspective – The Art of Getting What You Want featured on Fox and Friends and the co-author of A Woman’s Guide To Successful Negotiating (McGraw Hill) selected by Atlanta Woman magazine as one of the fifty best books for professional women and a featured book on The Early Show and Good Morning America. As a principal in NegotiationPlus.com, Lee advises, trains and coaches in the area of influencing and has developed critically acclaimed training programs on influencing for leaders, and virtual influencing and multi-cultural influencing.
I’ve been diligently testing new products and services to get my communications department up to speed for PR 2.0 and social media campaigns. I know that in several of my posts I’ve discussed how important it is to make sure that the PR team is equipped with great resources to build relationships with influencers, manage campaign efforts, and track program progress and measure results.
My daily ritual involves as much media snacking, blogging and social networking as I possibly can for my clients and to build own my personal brand. Even though my professional and personal life is wrapped up in the social media landscape, cruising along at an extremely fast pace, I still need my time to read and enjoy the written word.
The “Going Forward” section of Entrepreneur magazine recently highlighted 10 must-click websites. I have to admit there were some very good sites mentioned on the list. From BizStats and Entrepreneurship.com to LadiesWhoLaunch and Nielsen, these sites were all jam-packed with great information, statistics and ideas.
At almost every meeting, I’m asked a familiar question: Why aren’t companies participating the right way in the social media landscape or why do they take an approach that leads to confusion, miscommunication and sometimes too much loss of control. Here’s my simple answer. For the first part one of the question, companies are not listening, so they really don’t know what’s being said about their brands or where there is opportunity for them to become a valuable resource in a social networking community.