New Book Announcement: Social Media and Public Relations: Eight New Practices for the PR Professional

I’ve been working on a special writing project for several months and now it’s official … I’m thrilled to share...

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Special Announcement: #PRStudChat Back to School Night on 10/19/11

On October 19, 2011, at 8:30 p.m., #PRStudChat will hold its annual “Back to School Night” for our students, educators and...

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Tips to Improve Media Pitches, Based on My HARO Experience

A Guest Post By Heather Whaling As PR people, we’re constantly told, “Target your pitches” or “Build relationships with...

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A pitch for PR to focus more on owned media

A Guest Post by Justin Goldsborough: What if I was writing this blog post with only the hope that it would be published? What if I took the...

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The DNA of an Apology

Every week, it seems there is a new PR crisis sweeping across our Twitter streams. Groupon, Airbnb, Kenneth Cole, Esquire, the list goes on...

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Are you Prepared for the Shift in the Purchasing Process?

A Guest Post By Valerie Simon 1990:  I want to go to a new restaurant. I open up the yellow pages, or a copy of a local magazine to find a...

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Introducing my PR Guest Blogger Friends

I’m kicking off a PR guest blogger series on October 3, 2011.  Several of my blogger friends have offered to help out while...

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#PR & #Marketing Learn A Quick Lesson in Video Editing

When it comes to recording and editing videos, I’m lucky to have a Macbook Pro.  I use iMovie to capture and edit my videos before I...

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