On July 16th, I had the honor of speaking at the Council of PR Firm’s InternFest 2013. More than 175 NYC interns gathered for a program at the NYU Kimmel Center. With only 10 to 15 minutes for opening remarks, I wanted to offer young professionals a glimpse into the world of PR, through a […]
I’ve had easily a half-dozen or more one-on-one conversations this summer with students – current and former – from Curry College, where I teach PR full-time in our undergraduate Communication Department, and Regis College, where I teach part-time in the graduate Organizational and Professional Communications program.
In an age of public conversations, ethical decision making and accurate communications are top of mind for the PR professional. With the public accessing social media for their news and information, the topic of ethics is even more prominent. The major professional associations provide a Code of Ethics to educate and guide PR professionals on the subject. However, with the shifting media landscape and technology advancing rapidly, communications ethics are challenged.
I’m working on a presentation for the Florida Public Relation’s Association. Their annual conference, PR Under Fire, is in August 2009. My presentation will help PR professionals to understand how they can be better partners with their clients by focusing on three important factors: attitude, education and technology. Here’s are some highlights from the presentation.
I read a great blog post by Chris Brogan that discussed all of the extra chores that social media adds to our daily “To Do” list. Chris’ post maps out his very busy day, from the time he wakes and monitors his Google reader (to see what people are talking about or what they are saying about him) to reading 700 blogs and sifting through his 500 emails. Yes, Social Media definitely takes time and effort. It’s not a one day or once a month type of adventure. And, it’s definitely not a spectator sport. Actually, Social Media is an everyday commitment (in some cases, it becomes an addiction) and for me is one of the best ways to build human capital and turn a new virtual friend into a valuable physical relationship.
There’s no shortage of excellent blogs and the numbers continue to grow. But, with the hundreds of thousands that pique your interest, how many do you visit regularly? Now, ask yourself another question, with how many of those blogs do you actually join in the conversation, tweet about and mention in your own blog to get a conversation started? After all, one of the main benefits of Social Media is the dialog that you have with other members of the community. You can share ideas, learn about almost anything and educate others on mutual topics of interests.
Wednesday night, I co-hosted a book signing event with Brian Solis and Tara Hunt, author of the Whuffie Factor. We attracted over 70 people at our meetup and it was a great night. I met so many smart and interesting people. The conversations were dynamic and each one taught me something new. One conversation in […]
I recently posted a blog regarding my participation at the New Jersey AdClub’s Career Day at Montclair State University on April 7, 2009. I discussed how overall I thought the day was educational, fun, friendly and provided students with useful information to take with them after college. However, I did notice that many of the questions that they asked as well as some of the questions posed by my fellow panel members were indicative of traditional PR, media relations and publicity.
Last Wednesday, I was the featured guest on Wickedly Chic’s website. I participated in a chat session on PR 2.0 and Social Media communications. Even though the group was small, the conversation was fast and furious with a non-stop, dynamic conversation that took place for an entire hour.
The PR person has a new and important role. At my company, PFS Marketwyse, the PR department is comprised of PR people who take on the role of Research Librarians to aid in monitoring and measurement. Brian and I mention in our book, Putting the Public Back in Public Relations that PR professionals take on many roles in the new social economy. However, one of the most important roles is the Research Librarian, who actively listens, observes and dissects the conversations that take place with customers, media, bloggers, and other stakeholders in web communities.
One of my Facebook friends, who is working on his dissertation, asked me a question: How is social media affecting the relationship between journalism and PR? Ask a PR person/blogger a question about a passionate topic and you may get a long blog response. Here’s how I answered his question about Journalism and PR:
April 15, 2009 was the launch party for the Perspectives Book Series at Barnes & Noble in Clifton, New Jersey. Course Technology PTR, part of Cengage Learning, and series creator and editor, Jason Miletsky, who is my business partner at PFS Marketwyse, published Perspectives, which is an innovative new book series that covers topics such as marketing, branding, managing employees, and increasing sales.
During my MBA program, I remember reading the book, “Leading Change” by John P. Kotter. Every so often you come across a meaningful book where the philosophies stick with you. I can honestly say that John Kotter’s thoughts on the approach to change in an organization are still with me today. Although businesses have changed […]
recently attended the New Jersey AdClub’s Career Day at Montclair State University on April 7, 2009, after being asked to participate on their Public Relations panel. Students of all ages (not just juniors and seniors, but adult students as well) attended the event. The day was divided into breakout sessions where PR, marketing and business students were able to select the sessions of their choice.
wanted to share my recent interview that appeared in a new book, Perspectives on Branding, part of Cengage/Thompson Learning’s, Perspectives Series.” I participated in this interview for a few reasons. First, if you know me, I can’t say no to the opportunity to educate professionals and to discuss PR 2.0. I was also happy to participate in this interview because my business partner at PFS Marketwyse, Jason Miletsky, is the series editor.