Have you ever come across an article that makes you look twice? I was perusing my husband’s CIO magazine (yes, a hard physical copy), during my usual morning “catch up on articles” routine, when the article, “No More Troubled Water” popped off the page. I was going to pass the article by, until I read the subhead … One Marketer Turned CIO Offers Four Key Techniques For Bridging the Gap Between IT and Marketing. I was immediately interested and happy that I did the double take.
You may be wondering about iGen, also known as Generation Z, and how they interact and communicate. Stefan Pollack, President of The Pollack PR Marketing Group and the Author of the book, Disrupted, knows just how to reach iGen and the best ways to become a relevant part of their world. I read Stefan’s book and wanted to share his insights with you. Below is our Q&A interview to give you a glimpse into the youth culture of today.
One of my Facebook friends, who is working on his dissertation, asked me a question: How is social media affecting the relationship between journalism and PR? Ask a PR person/blogger a question about a passionate topic and you may get a long blog response. Here’s how I answered his question about Journalism and PR:
April 15, 2009 was the launch party for the Perspectives Book Series at Barnes & Noble in Clifton, New Jersey. Course Technology PTR, part of Cengage Learning, and series creator and editor, Jason Miletsky, who is my business partner at PFS Marketwyse, published Perspectives, which is an innovative new book series that covers topics such as marketing, branding, managing employees, and increasing sales.
During my MBA program, I remember reading the book, “Leading Change” by John P. Kotter. Every so often you come across a meaningful book where the philosophies stick with you. I can honestly say that John Kotter’s thoughts on the approach to change in an organization are still with me today. Although businesses have changed […]
recently attended the New Jersey AdClub’s Career Day at Montclair State University on April 7, 2009, after being asked to participate on their Public Relations panel. Students of all ages (not just juniors and seniors, but adult students as well) attended the event. The day was divided into breakout sessions where PR, marketing and business students were able to select the sessions of their choice.
wanted to share my recent interview that appeared in a new book, Perspectives on Branding, part of Cengage/Thompson Learning’s, Perspectives Series.” I participated in this interview for a few reasons. First, if you know me, I can’t say no to the opportunity to educate professionals and to discuss PR 2.0. I was also happy to participate in this interview because my business partner at PFS Marketwyse, Jason Miletsky, is the series editor.
When Brian and I were writing our book, Putting the Public Back in Public Relations, a large part of our focus was to identify the issues in PR, to motivate professionals to tackle challenges in the industry and to move forward with a new approach. As we sorted through our research and had numerous conversations with experts, both in our industry, in social media, the complaints were all similar. PR lost its credibility and it was time to build back the integrity and respected reputation of a 100+ year old industry. The more we talked to people and reviewed blog posts, tweets and comments surrounding the concerns in our industry, we realized that the problems existed for a long time. Today, social media along with the ability for anyone to become a content producer highlights these pressing PR issues and propels them into the spotlight.
I read a really good article in O’Dwyers PR Report, the March 2009 Food, Beverage & Nutrition PR Issue. The article written by Danielle Pagano, “Celebrity food: turning chefs into rock stars” discussed how in PR, having a good solid product sometimes isn’t enough. There’s a tremendous opportunity, especially today with PR 2.0 and social media communications to make a real personal connection with people. The article provides a recipe for turning a chef into a rock star in a 4-step process: the look, the philosophy, the trend and the show.
feel very connected to my social networking sites. First, there’s Twitter. I check Twitter in the early morning, I’m tweeting most of the day (unless I’m in meetings or it’s the weekend with family) and then I’m logged back in at night to tweet with friends. My second favorite social networking site is Facebook. There’s so much to do and many interesting ways to engage in conversation. And, even though I liked the old Facebook better, I’m still a big fan. I also enjoy sharing photos on Flickr and I’m finding more people to connect with on FriendFeed and Plaxo. But, there’s one social networking site that deserves recognition. What about LinkedIn? Well that’s a very good question.
This is my first video blog. Please let me know what you think. Thanks!
Yesterday was the official launch of my 4th book published by Pearson, Putting the Public Back in Public Relations, co-authored by Brian Solis. This is the first time that I worked on a year-long writing project with Brian, who is not only a pleasure to work with but he enriched the process and made this a wonderful and thought-provoking experience for me (Thank you, Brian). Every page of this book illustrates our passion for public relations, social media and technology, and how PR 2.0 is reshaping a well established, century-old industry.
What steps are you taking to understand the culture in a social network before you engage?
I’ve been writing books on how public relations has evolved with the advent of the Internet since the late 90’s and as a PR professional, I have launched my fair share of books written by others since the late 80’s. When I compare launch strategies and tactics from 1989 and 1999, to what I’m doing today, it’s enough to make me stop and reflect. Both technology and marketing have become so savvy and one-to-one marketing/PR is the only way to launch a book in The Long Tail.
I posted an article on Twitter the other day about bloggers accepting gifts and how there was controversy over the topic. The article in PR Week focused on how paid blogger coverage received mixed reviews. This question has been weighing on my mind so I decided to ask a few PR professionals their opinions on the subject. I found out, as I spoke with these communications people, it’s a split decision as to whether bloggers receiving gifts should be and accepted practice. Just to preface the opinions written on this page, the folks commenting are not aware of any formal Code of Ethics in the blogosphere that includes the practice of gift giving to bloggers.