Crisis planning has become somewhat of an art form since the 1980’s thanks to Johnson & Johnson’s deft handling off the Tylenol crisis. They set the gold standard. They acted very fast recalling every Tylenol capsule in America, and then quickly introducing tamper-proof bottles.
Most people don’t know how to use a telephone. Sure, they talk on the phone with their family, friends, and business contacts every day. But the telephone habits they use during those calls are radically different from the ones they need for print or radio interviews conducted by phone, known as “phoners.”
Today’s PR professionals need to thoroughly understand the media landscape. Increased knowledge and the ability to navigate new channels helps them to build stronger relationships with journalists and to effectively communicate stories to the public. The changes we’ve seen to date have been swift and steady, making it even more important for us to stay abreast of the communication preferences of our media friends, especially as they experience monumental changes in their writing styles and reporting methods.
Wednesday night, I co-hosted a book signing event with Brian Solis and Tara Hunt, author of the Whuffie Factor. We attracted over 70 people at our meetup and it was a great night. I met so many smart and interesting people. The conversations were dynamic and each one taught me something new. One conversation in […]
I recently posted a blog regarding my participation at the New Jersey AdClub’s Career Day at Montclair State University on April 7, 2009. I discussed how overall I thought the day was educational, fun, friendly and provided students with useful information to take with them after college. However, I did notice that many of the questions that they asked as well as some of the questions posed by my fellow panel members were indicative of traditional PR, media relations and publicity.
Last Wednesday, I was the featured guest on Wickedly Chic’s website. I participated in a chat session on PR 2.0 and Social Media communications. Even though the group was small, the conversation was fast and furious with a non-stop, dynamic conversation that took place for an entire hour.
The PR person has a new and important role. At my company, PFS Marketwyse, the PR department is comprised of PR people who take on the role of Research Librarians to aid in monitoring and measurement. Brian and I mention in our book, Putting the Public Back in Public Relations that PR professionals take on many roles in the new social economy. However, one of the most important roles is the Research Librarian, who actively listens, observes and dissects the conversations that take place with customers, media, bloggers, and other stakeholders in web communities.
One of my Facebook friends, who is working on his dissertation, asked me a question: How is social media affecting the relationship between journalism and PR? Ask a PR person/blogger a question about a passionate topic and you may get a long blog response. Here’s how I answered his question about Journalism and PR:
April 15, 2009 was the launch party for the Perspectives Book Series at Barnes & Noble in Clifton, New Jersey. Course Technology PTR, part of Cengage Learning, and series creator and editor, Jason Miletsky, who is my business partner at PFS Marketwyse, published Perspectives, which is an innovative new book series that covers topics such as marketing, branding, managing employees, and increasing sales.
During my MBA program, I remember reading the book, “Leading Change” by John P. Kotter. Every so often you come across a meaningful book where the philosophies stick with you. I can honestly say that John Kotter’s thoughts on the approach to change in an organization are still with me today. Although businesses have changed […]
recently attended the New Jersey AdClub’s Career Day at Montclair State University on April 7, 2009, after being asked to participate on their Public Relations panel. Students of all ages (not just juniors and seniors, but adult students as well) attended the event. The day was divided into breakout sessions where PR, marketing and business students were able to select the sessions of their choice.
wanted to share my recent interview that appeared in a new book, Perspectives on Branding, part of Cengage/Thompson Learning’s, Perspectives Series.” I participated in this interview for a few reasons. First, if you know me, I can’t say no to the opportunity to educate professionals and to discuss PR 2.0. I was also happy to participate in this interview because my business partner at PFS Marketwyse, Jason Miletsky, is the series editor.
When Brian and I were writing our book, Putting the Public Back in Public Relations, a large part of our focus was to identify the issues in PR, to motivate professionals to tackle challenges in the industry and to move forward with a new approach. As we sorted through our research and had numerous conversations with experts, both in our industry, in social media, the complaints were all similar. PR lost its credibility and it was time to build back the integrity and respected reputation of a 100+ year old industry. The more we talked to people and reviewed blog posts, tweets and comments surrounding the concerns in our industry, we realized that the problems existed for a long time. Today, social media along with the ability for anyone to become a content producer highlights these pressing PR issues and propels them into the spotlight.
I read a really good article in O’Dwyers PR Report, the March 2009 Food, Beverage & Nutrition PR Issue. The article written by Danielle Pagano, “Celebrity food: turning chefs into rock stars” discussed how in PR, having a good solid product sometimes isn’t enough. There’s a tremendous opportunity, especially today with PR 2.0 and social media communications to make a real personal connection with people. The article provides a recipe for turning a chef into a rock star in a 4-step process: the look, the philosophy, the trend and the show.
feel very connected to my social networking sites. First, there’s Twitter. I check Twitter in the early morning, I’m tweeting most of the day (unless I’m in meetings or it’s the weekend with family) and then I’m logged back in at night to tweet with friends. My second favorite social networking site is Facebook. There’s so much to do and many interesting ways to engage in conversation. And, even though I liked the old Facebook better, I’m still a big fan. I also enjoy sharing photos on Flickr and I’m finding more people to connect with on FriendFeed and Plaxo. But, there’s one social networking site that deserves recognition. What about LinkedIn? Well that’s a very good question.
This is my first video blog. Please let me know what you think. Thanks!
Yesterday was the official launch of my 4th book published by Pearson, Putting the Public Back in Public Relations, co-authored by Brian Solis. This is the first time that I worked on a year-long writing project with Brian, who is not only a pleasure to work with but he enriched the process and made this a wonderful and thought-provoking experience for me (Thank you, Brian). Every page of this book illustrates our passion for public relations, social media and technology, and how PR 2.0 is reshaping a well established, century-old industry.