When I think about the way that I use social media to collaborate, I automatically focus on the tremendous benefits it has for my business. I’d like to think that I manage my time very well during the day to accomplish many goals, whether they are related to my agency Mango!, client work, my writing projects, speaking engagements, PR 2.0 training sessions or helping people with PR questions in my communities. No matter how many goals I set and need to achieve in a given timeframe, I’m still really active in my favorite networks. Why? Social media helps me with the incredible knowledge and information that I need to stay on top of my industry and client industries too. It provides with an abundance of research I need for my writing projects and presentations. I really enjoy building relationships in my communities whether it’s my own blog or Twitter, Facebook or LinkedIn. Social media is also my coffee break and sometimes my lunch.
It’s amazing how the tables have turned and public relations professionals are getting a taste of what it’s like to be the “reporter” of the news or the new influencer. It is one of the greatest experiences to finally understand what it’s like to be in a “journalist’s’” shoes. Of course, I use the word journalist in quotes, as I’m certainly not formally trained as a journalist. I just feel like I’m a born writer at heart.
Media is changing and we have to change with the times. As we grow and embrace what social media has to offer for our brands and consumers, we learn that traditional PR and social media complement one another to build stronger relationships and communities. I often tell my clients that you don’t have to abandon what’s working in the traditional realm to engage in social communities. But, rather, you can take a hybrid approach and capture the best of both worlds.
I thought that the 3/17 #PRStudChat with special guest @bethharte was one of the best chat sessions we’ve ever had. I walked away thinking that the conversations could have continued for at least another few hours.
What words do you think of when you see a blog post titled, “PR 2.0 Taboo Words?” Are there really any taboo words? Well, there are a few words that immediately pop into my mind because I think they apply more to traditional communications. I’m not sure if they have a home in the new PR landscape, at least not the same way that they did before social media.
The other day my husband sent me a word cloud that compiled several of my recent posts into a cloud. I had a really good laugh because among the largest words was “Valerie.” You can tell that I mention Valerie Simon quite a bit as she is the other co-founder of #PRStudChat. This got me thinking about how you can use a simple tool such as Wordle to find out a little more about yourself and your influencers.
My trip to New Jersey was inspired by a bland class assignment for my public relations course at Ferris State University in Big Rapids, Michigan: job shadow a public relations professional for a day and write a five-page paper about the experience. Shortly after moderating #PRStudChat in January, I thought this could be a great opportunity to venture out of Michigan and connect with #PRStudChat co-founder and one of the greatest minds in the PR 2.0 movement, Deirdre Breakenridge. She was completely onboard with my proposal, going above and beyond my request: I got to spend not just a day just with Deirdre, but three.
It’s that time again…#PRStudChat is almost here. Our next discussion is 3/17 (on Happy St. Patty’s Day) and we have a great session planned. Our #PRStudChat special guest is Beth Harte (@bethharte). Beth, formerly the community manager at MarketingProfs, just took a new role at Sergenti Communications. With a wealth of knowledge and experience, she will answer questions based on the various PR positions she’s held over the years. Our session is focused on our PR students, who are graduating in May, and what they should expect when they enter the real world of business, from the roles and responsibilities to how to reach new influencers on behalf of their brands. Our PR pros and educators will also be on hand to guide the discussion from their particular areas of expertise.