PR Builds Relationships & Community

It wasn’t so long ago that I was sitting on a Brand Hackers panel in New York City debating who owns social media. It was the public relations professionals vs. the digital creatives. Unfortunately, the conversation was off to an ugly start and the debate became heated. Now, for those who know me, you must have heard me say on Twitter, Facebook, on my blog or at one of my speaking events that “no one really owns social media, but we all play an extremely important role.”

Social Media Matches the Job Candidate to the Position

I was really happy when Valerie Simon (@valeriesimon) and Arik Hanson (@arikhanson) approached me to participate in Help a PR Person Out (#HAPPO). What a wonderful way to share information and to help PR professionals with the job search by organizing an upcoming Twitter event. The goal: to help PR job seekers locate the numerous PR jobs that are finally becoming available.

The Virtual vs. Physical Event

It was Saturday morning and I woke up to 8 inches of snow. It was only 7:00 a.m. in the morning and the weatherman was predicting more snow, anywhere from 12 to 18 inches for our area. I knew the snow was coming, but didn’t think it would hit that hard and with so much force (blizzard like conditions). Of course, it wasn’t just any old Saturday, it was the Saturday of Event Camp and I needed to be in New York City at the Roger Smith Hotel for a 4:00 p.m. presentation.

Thom Brodeur: Update on HARO

Back in June 2009, I interviewed Thom Brodeur, COO of HARO. At the time, he had just accepted the position and was on the fast track to take HARO to a new plateau. Thom was true to his word!

Events Past vs. Present Day Event Social Engagement

I’m really excited about Event Camp on February 6th. I’ll be traveling into NYC and speaking at the Roger Smith Hotel to discuss best practice Engagement Strategy for events (from planning your event to measuring participation/engagement).

Social Media Definition in a Cloud

I met Adam Vincenzini (@adamvincenzini) when he shared his newspaper experiment with me, which has been featured by international media including El Mundo. Adam decided to go 365 days without reading a newspaper and began to share his experience through his blog, The Comms Corner. I thought it was a creative and very difficult experiment (at least it would be for me at this point in my life). Then, Adam asked me to participate in another creative exercise called 140 Characters from 140 Comms Characters. He gathered 140 communications professionals and asked them to, in 140 characters (or less), give their definition or meaning of social media.

#PRStudChat February Valentine’s Chat

After the January #PRStudChat, I announced that we would have a February Valentine’s chat focused on relationships. Because public relations is focused on relationships and so is social media, for this session, @valeriesimon and I wanted to invite a special guest expert into the discussion. Our guest will really shed some light on relationships in the social sphere.

The Twitter Chat

I had the honor and the pleasure of moderating @prsarahevans #journchat this past Monday night. It was an amazing experience that I will never forget. I’m very familiar with the Twitter chat session because of #PRStudChat. However, the #journchat community is considerably larger and moderating the conversation taught me a few more best practices with respect to creating and maintaining a dynamic community discussion. First and foremost, I want to thank so many of my colleagues/friends who showered me with incredible compliments that night. However, for the record, the true appreciation and the reason why I looked like I could “ROCK IT,” was a direct result of the passion, enthusiasm and incredible knowledge in this community. I just got the conversation started and the community did all of the work!

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