In December 2009, I had the honor of keynoting Social Media Congress in Amsterdam. It’s such a small world when you travel all the way to Holland to meet people/companies from the United States. As I was finishing my session, I met Joel Kramer, sales director at Bazaarvoice. Coincidentally, I had used a Bazaarvoice case study and the results in my presentation.
In 2003, my book “The New PR Toolkit” was published by Prentice Hall. I co-authored this manuscript with a very talented journalist, Thomas DeLoughry, who at the time was the editor of Internet Week. Our goal was to present to PR professionals a better way to develop and implement online media relations strategies, from both a PR professional and an editor’s point of view. To this day, it was one of my favorite projects and a book that I believe did a good job educating PR people on early web PR (or web 1.0) best practices.
We’re getting close to our April 14th #PRStudChat discussion. Because it’s almost graduation, our focus for the chat will be JOBS! Yes, it’s that time when our graduating seniors are preparing to make the big transition into the communications work world. It’s exciting and challenging at the same time. To help our seniors, Valerie (@valeriesimon) and I decided to plan a chat session with several special guests who are experts in PR recruiting. And, we ask all of our educators and pros to join in to give their advice too.
When I think about the way that I use social media to collaborate, I automatically focus on the tremendous benefits it has for my business. I’d like to think that I manage my time very well during the day to accomplish many goals, whether they are related to my agency Mango!, client work, my writing projects, speaking engagements, PR 2.0 training sessions or helping people with PR questions in my communities. No matter how many goals I set and need to achieve in a given timeframe, I’m still really active in my favorite networks. Why? Social media helps me with the incredible knowledge and information that I need to stay on top of my industry and client industries too. It provides with an abundance of research I need for my writing projects and presentations. I really enjoy building relationships in my communities whether it’s my own blog or Twitter, Facebook or LinkedIn. Social media is also my coffee break and sometimes my lunch.
It’s amazing how the tables have turned and public relations professionals are getting a taste of what it’s like to be the “reporter” of the news or the new influencer. It is one of the greatest experiences to finally understand what it’s like to be in a “journalist’s’” shoes. Of course, I use the word journalist in quotes, as I’m certainly not formally trained as a journalist. I just feel like I’m a born writer at heart.
Media is changing and we have to change with the times. As we grow and embrace what social media has to offer for our brands and consumers, we learn that traditional PR and social media complement one another to build stronger relationships and communities. I often tell my clients that you don’t have to abandon what’s working in the traditional realm to engage in social communities. But, rather, you can take a hybrid approach and capture the best of both worlds.
I thought that the 3/17 #PRStudChat with special guest @bethharte was one of the best chat sessions we’ve ever had. I walked away thinking that the conversations could have continued for at least another few hours.
What words do you think of when you see a blog post titled, “PR 2.0 Taboo Words?” Are there really any taboo words? Well, there are a few words that immediately pop into my mind because I think they apply more to traditional communications. I’m not sure if they have a home in the new PR landscape, at least not the same way that they did before social media.