Preparing for Social Media Congress in Amersterdam

I’ve been gathering my thoughts, notes, interviews and articles and compiling them into a presentation for the Social media Congress Conference in Amsterdam on February 18th. My topic is the Value of Social Engagement for the 21st Business. As a part of my presentation, I thought it would be interesting to pull some of the findings from the Vocus PR Planning 2010 Survey and compare results between the United States and the United Kingdom.

PR Builds Relationships & Community

It wasn’t so long ago that I was sitting on a Brand Hackers panel in New York City debating who owns social media. It was the public relations professionals vs. the digital creatives. Unfortunately, the conversation was off to an ugly start and the debate became heated. Now, for those who know me, you must have heard me say on Twitter, Facebook, on my blog or at one of my speaking events that “no one really owns social media, but we all play an extremely important role.”

Social Media Matches the Job Candidate to the Position

I was really happy when Valerie Simon (@valeriesimon) and Arik Hanson (@arikhanson) approached me to participate in Help a PR Person Out (#HAPPO). What a wonderful way to share information and to help PR professionals with the job search by organizing an upcoming Twitter event. The goal: to help PR job seekers locate the numerous PR jobs that are finally becoming available.

The Virtual vs. Physical Event

It was Saturday morning and I woke up to 8 inches of snow. It was only 7:00 a.m. in the morning and the weatherman was predicting more snow, anywhere from 12 to 18 inches for our area. I knew the snow was coming, but didn’t think it would hit that hard and with so much force (blizzard like conditions). Of course, it wasn’t just any old Saturday, it was the Saturday of Event Camp and I needed to be in New York City at the Roger Smith Hotel for a 4:00 p.m. presentation.

Thom Brodeur: Update on HARO

Back in June 2009, I interviewed Thom Brodeur, COO of HARO. At the time, he had just accepted the position and was on the fast track to take HARO to a new plateau. Thom was true to his word!

Events Past vs. Present Day Event Social Engagement

I’m really excited about Event Camp on February 6th. I’ll be traveling into NYC and speaking at the Roger Smith Hotel to discuss best practice Engagement Strategy for events (from planning your event to measuring participation/engagement).

Social Media Definition in a Cloud

I met Adam Vincenzini (@adamvincenzini) when he shared his newspaper experiment with me, which has been featured by international media including El Mundo. Adam decided to go 365 days without reading a newspaper and began to share his experience through his blog, The Comms Corner. I thought it was a creative and very difficult experiment (at least it would be for me at this point in my life). Then, Adam asked me to participate in another creative exercise called 140 Characters from 140 Comms Characters. He gathered 140 communications professionals and asked them to, in 140 characters (or less), give their definition or meaning of social media.

#PRStudChat February Valentine’s Chat

After the January #PRStudChat, I announced that we would have a February Valentine’s chat focused on relationships. Because public relations is focused on relationships and so is social media, for this session, @valeriesimon and I wanted to invite a special guest expert into the discussion. Our guest will really shed some light on relationships in the social sphere.

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