Guest Post: Building Relationships for Tomorrow

There’s a little song I learned back in Girl Scouts (yes, I was a girl scout… rocked the cookie sales, horrid when it came to crafts!). Make new friends, but keep the old. One is sliver and the other gold.

The First #PRStudChat Tweetup

This must be the week of great PR announcements. Here is another special announcement about our very first #PRStudChat Tweetup. I’m happy to announcement that #PRStudchat is hosting a casual/informal event on Wednesday, March 10th at Gary Vaynerchuk’s (@garyvee) Wine Library (@winelibrary) in Springfield, New Jersey from 6:00 to 8:00 p.m.


Here’s a special video announcement on #Chatmixer that will take place on Tuesday, March 9th at 8:00 p.m. EST. Looking forward to chatting with all of the different Twitter chat communities!

PR 2.0 Strategy Sometimes Means Fixing First

Unless you are a brand new start up with a clean social media slate, chances are you won’t have to fix anything before you even begin your new social media outreach program. Fixing first can be a big part of your strategy before developing and implementing new and exciting programs. I think that fixing comes naturally with the web 2.0/PR 2.0 collaborative communication.

Working on Your PR 2.0 Raw

I know I’ve blogged about the concept of Working on your “PR 2.0 Raw” in the past. I remember, as if it was yesterday, when a former journalist (now turned blogger) was asking me a few questions at a tweetup about little while back. After our discussion, he said, “I can tell you’re a PR person… you need to work on your raw.” I didn’t take this as an insult; on the contrary, it was a call to action to “Be Myself.”

World Wide Rave – A Book Review

I know why David Meerman Scott (@dmscott), author of The New Rules of Marketing & PR and World Wide Rave is one of my favorite marketing/PR authors…it’s because he writes a book that has me absorbed in every page. Congratulations David on World Wide Rave, another book really well done!

A Year Without Newspapers Interview

I’ve been following @adamvincenzini’s experiment, a year without newspapers, for several weeks. With a strong interest in media and the changing PR landscape, I decided to interview Adam to learn more about his motivation behind this project.

Preparing for Social Media Congress in Amersterdam

I’ve been gathering my thoughts, notes, interviews and articles and compiling them into a presentation for the Social media Congress Conference in Amsterdam on February 18th. My topic is the Value of Social Engagement for the 21st Business. As a part of my presentation, I thought it would be interesting to pull some of the findings from the Vocus PR Planning 2010 Survey and compare results between the United States and the United Kingdom.

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