A Guest Post By: Melissa Agnes With the continuous rise in social media activity, and more and more brands learning the advantages of building real connections with their clients and prospects online, we can now say with certainty that social media marketing is here to stay. However, with the sweet comes the sour and many […]
I’m reading an advance copy of the book, “Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World” by Fraser Seitel and John Doorley. Early in the book, the authors state, “PR is an ancient art form.” They trace public relations back to the days of Moses. Since the beginning, PR is at the heart of a company’s communications and builds relationships to foster goodwill and confidence with the public. However, a major difference in practicing PR today is the ability to build a meaningful relationship with stakeholders by using technology to deepen and strategically grow relationships for the long term.
Samoilenko, S.A., Ballard-Reisch, D., & Akhatova, B. (2011). Evaluating Employer Communication Competency Expectations in Kazakhstan. Research Study presented November 18 at the 97th Annual Conventional of the National Communication Association in New Orleans, LA. In the age of globalization and social media there is increased demand for a new type of communication practitioners capable of […]