For PR pros who want to stay relevant in their organizations and for those new professionals who are starting their careers in communications, this is a serious question. On March 28, 2013, Sergei Samoilenko, Geno Church and I presented a PRSA Webinar on The Universal PR Professional of Tomorrow. The focus of our discussion was on PR roles and responsibilities, new ways to engage and share meaningful content, and the need to close the gap between what universities teach and what students should know when they enter into the field.
This is that time of year when I, and hordes of other fellow educators and PR professionals, start seeing an uptick in panic-laced emails/Facebook updates from soon-to-be-graduated seniors who have suddenly realized that life is about to slap them squarely in the face.
With so many different career paths to follow, what is it about being an entrepreneur that’s so appealing? On Tuesday, March 19th at 8:30 p.m. ET, #PRStudChat will ask a panel of special guests why they started their own businesses and what made them take the leap to become entrepreneurs in PR.