The Social Media Audit: Five Common Missing Pieces

Going through a social media audit process is an eye opening experience for any organization.  There are often issues uncovered that pose...

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Social Media and Public Relations Diagram

Download a version or order the poster @ 8prpractices.com...

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Special Announcement: #PRStudChat April Session

Years ago, the Business-to-Consumer (B2C) brands were in the lead when it came to the use of social media communications to connect...

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The PR Influencer Index: Let Your Peers Rate You

Last week I wrote a post, The Characteristics Index: Rate Yourself, which discussed the attributes or characteristics that you could...

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The PR Influencer Characteristic Index: Rate Yourself

I’ve been examining the characteristics of an influencer and the rise to influence among a network of peers. I’ve narrowed it down to...

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The Social Media Audit

When you’re in your social media planning phases, an audit is critical to the success of your social communications program moving...

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PR Profession Grades Higher In Social Media Than Ad Agencies

I was very happy to see the survey results of a joint study with Worldcom PR Group, the largest partnership of independent PR firms in the...

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