Approachable Blogs
There’s no shortage of excellent blogs and the numbers continue to grow. But, with the hundreds of thousands that pique your interest, how many do you visit regularly? Now, ask yourself another question, with how many of those blogs do you actually join in the conversation, tweet about and mention in your own blog to get a conversation started? After all, one of the main benefits of Social Media is the dialog that you have with other members of the community. You can share ideas, learn about almost anything and educate others on mutual topics of interests.
Get Out of Your Comfort Zone
Wednesday night, I co-hosted a book signing event with Brian Solis and Tara Hunt, author of the…
New Curriculum for Colleges & Universities Part II
I recently posted a blog regarding my participation at the New Jersey AdClub’s Career Day at Montclair State University on April 7, 2009. I discussed how overall I thought the day was educational, fun, friendly and provided students with useful information to take with them after college. However, I did notice that many of the questions that they asked as well as some of the questions posed by my fellow panel members were indicative of traditional PR, media relations and publicity.
Wickedly Chic Chat
Last Wednesday, I was the featured guest on Wickedly Chic’s website. I participated in a chat session on PR 2.0 and Social Media communications. Even though the group was small, the conversation was fast and furious with a non-stop, dynamic conversation that took place for an entire hour.
PR2.0 Research Librarian
The PR person has a new and important role. At my company, PFS Marketwyse, the PR department is comprised of PR people who take on the role of Research Librarians to aid in monitoring and measurement. Brian and I mention in our book, Putting the Public Back in Public Relations that PR professionals take on many roles in the new social economy. However, one of the most important roles is the Research Librarian, who actively listens, observes and dissects the conversations that take place with customers, media, bloggers, and other stakeholders in web communities.
Social Media Changes PR and Journalism
One of my Facebook friends, who is working on his dissertation, asked me a question: How is social media affecting the relationship between journalism and PR? Ask a PR person/blogger a question about a passionate topic and you may get a long blog response. Here’s how I answered his question about Journalism and PR:
Perspectives Launch Party
April 15, 2009 was the launch party for the Perspectives Book Series at Barnes & Noble in Clifton, New Jersey. Course Technology PTR, part of Cengage Learning, and series creator and editor, Jason Miletsky, who is my business partner at PFS Marketwyse, published Perspectives, which is an innovative new book series that covers topics such as marketing, branding, managing employees, and increasing sales.
PR 2.0 and Internal Culture Change
During my MBA program, I remember reading the book, “Leading Change” by John P. Kotter. Every so…
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