Many of you may know David Armano, EVP, Global Innovation & Integration for Edelman Digital. I “officially” met David when we were asked to participate on a panel of judges for PR Newswire’s Earnies Awards in November 2011. For years, I’ve been a fan of David’s blog, Logic + Emotion, and I’ve followed him on […]
In my book, Social Media and Public Relations: Eight New Practices for the PR Professional, PR Practice #2 is the Internal Collaboration Generator. This practice focuses on the communications professional who appreciates how social media collaboration starts on the inside of the organization. Because social media moves across the organization, it’s imperative for you work more closely with your own department, as well as with other departments including Advertising, Marketing, Web, IT, HR, Legal, Sales, etc.
Finally, my book, “Social Media and Public Relations: Eight New Practices for the PR Professional” is done! I just reviewed the cover and the manuscript is in its final form. It was a fairly smooth process with only one slight hiccup. After writing almost 300 pages, my publisher told me that I had to cut […]