Social Media Marketing for Dummies: Book Review

This is my first experience reading a book in the Dummies series. It’s also important to point out that I’m writing this review from the perspective of someone who is very familiar with social media and practices social media communications. Therefore, I’m offering my opinion on whether or not the book instructs people the way I would instruct them, as beginners of Social Media Marketing.

A Few of My Favorite (PR 2.0) Things

The holiday season reminds me of the song from the Sound of Music, “My Favorite Things.” Although there are many items on that list, I wanted to share a few of my favorite (PR 2.0) things that I’ve either read in 2009, or relied upon to get me through the year. Of course, I would love to mention everyone and everything that I find valuable online and read all year long, but then this wouldn’t be a blog post…it would be a BIG blog book .

#PRStudChat in 2010: A Year of PR 2.0 and Continuous Change

It’s time to gear up for an amazing #PRStudChat year! We’re convinced that our community will continue to see growth and provide a tremendous amount of information and insight on the changing PR landscape, PR 2.0 strategy, new tools and best practice techniques, social media measurement and emerging technology, to name a few interesting topics, for PR students, educators and pros.

PR New Year’s Resolutions (From #PRStudChat)

Valerie Simon (@valeriesimon) and I want to thank our #PRStudChat community for another fantastic Twitter discussion. Our chat session was based on giving the gift of learning. A great way to learn about your colleagues, friends and acquaintances is to listen to their New Year’s Resolutions. That’s exactly what we did; it was one of our first #PRStudchat question. We asked everyone: What’s your (PR related) New Year’s resolution?

The Coopr PR 2.0 Launch Event: Book Giveaway

I traveled to Holland last week to present at the Coopr PR 2.0 launch event in Rotterdam. …

#PRStudChat New Year Celebration Announcement

We’re approaching the last #PRStudChat of 2009. It’s been an exciting year in the community and we’re gearing up for even more dynamic PR discussions in 2010. On December 16th, you’re invited to our #PRStudChat New Year Celebration: Give the Gift of Learning. Because Valerie (@valeriesimon) and I both want to show our appreciation to all of the dedicated members of the community, we’d like to introduce some special gifts of learning from #PRStudChat to you. It’s our way of saying thank you for your contributions and also for helping us to learn and grow.

PR Moves Toward Collaboration

It’s no secret that we’re all being asked to do more with less. Efficiency is a regular part of our vocabulary — and a standard by which clients hold us accountable. The question is: Beyond just working faster, what can we do to be more efficient? There are lots of “right” answers, but if you ask me, collaboration tops the list. Lucky for us, there are lots of free or inexpensive tools available to help PR people collaborate with each other.

For Local PR: There’s Simple.PR

As much as the media landscape is shifting and consumers are turning to the social sphere for their news, I still find myself seeking local news from good local print and online sources. My area newspaper is the Asbury Park Press, which I enjoy reading every Saturday and Sunday morning. There’s also a community social network that really digs into what’s going on in my area. When it comes to local news, you just can’t get that from Twitter.

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