Yesterday, I had the pleasure of participating on a PRSA International Conference panel session titled, “The Universal PR Professional of Tomorrow.” The other panel members included my friends: Serge Samoilenko, who is a communication instructor at George Mason University. He is a researcher, writer and educator interested in the strategic use of social media. to help […]
“I know that you believe you understand what you think I said, but I’m not sure you realize that what you heard is not what I meant.” This quote by Robert McCloskey had always been, for me, the perfect example of why communication as a profession is so critical.
It’s the beginning of the 4th quarter, and we’re in 2013 PR planning mode. As we develop our communications plans and evaluate our resources, it’s the perfect time to think about social media content and Search Engine Optimization (SEO). This month’s #PRStudChat session, which takes place on Thursday, October 18th at 8:30 p.m. ET, will focus on the importance of including SEO and a content marketing strategy in our PR programs.