It’s the week before the PRSA International Conference in San Diego, California and I’m thrilled to see that there’s excitement and discussion around this year’s conference. I’m hoping to generate more conversations with the short video that I’ve prepared. Since I recorded the video a few new developments have surfaced. For example, my panel session has expanded. Kami Huyse, APR and Principal of My PR Pro, now joins myself and Author and Chief Interrupter of crayon, Joseph Jaffe and Author and Founder of Ariel Publicity and CyberPR, Ariel Hyatt to participate in a dynamic panel session that we hope will get people thinking and speaking their minds.
It was an honor to be an international keynote at the PRIA National Conference in Brisbane, Australia. The program was held at the Sofitel Brisbane, a beautiful hotel in the heart of the city. I was able to walk around the day before the conference to see the sights of the City and to check out the local shopping.
Trust lies in the heart of a strong relationship. It can be very hard to achieve and once you have earned it, you would never want to do anything to break that bond. The book, Trust Agents, by Chris Brogan (@ChrisBrogan) and Julien Smith (@julien) teaches you how to gain trust or influence on the web, which definitely has its challenges.
Our October 21st #PRStudChat Challenge was a big hit! The PR discussion between students, professors and PR pros with @missusp as our special guest (she was fantastic), attracted around 409 contributors and there were approximately 1,995 tweets (we were trending for a little while). Our community is growing and the amount of information and insight being shared is incredibly valuable. The #PRStudChat challenge, with over 40 schools participating, helped to get everyone excited and revved up for a dynamic discussion. Although the conversations started long before the actual chat session, the group discussed everything from ethics and social media communications to the purpose of our blogs and the importance of learning web technology.
I just spent the last few days in Houston. I presented at the “Social Media for Executives Event” via Skype about PR 2.0 and Community Building: How to Turn your Employees into Brand Champions. I also presented to the participants of SchipulCon 09 on Putting the Public Back in Public Relations. Although I love presenting, I think the best part of both events was the Q&A and feedback that I received. I learned a great deal about myself, my presentation style and what an audience wants from a presenter. So, I’d like to share some thoughts with you.
Recently, the FTC revised its guidelines concerning the use of endorsements and testimonials in advertising. Effective on December 1, 2009, bloggers are required to disclose any material connections to brands in the content that they publish. Until today, there was no simple disclosure solution. DigComm (short for the Digital Communications Group), a company that specializes in development of digital communications tools for PR and social media agencies, has developed Cmp.ly, which could be an extremely valuable and easy solution for bloggers, marketers and content providers moving forward.
When I was at the #IMS09 conference, I got into a discussion with a fellow PR colleague about free monitoring tools (beyond Google Alerts). He had mentioned that his office had very little resources and that it was difficult to find the budget for all of the things that needed to be done in both marketing and social media marketing. I offered him our Free Tools Matrix as a way that he could see what types of gratis resources there are on the Web to monitor the conversations and to see how to connect with key influencers.
I had the honor and the pleasure of participating on a panel at the Inbound Marketing Summit (#IMS09) in Boston on October 7, 2009. I joined several colleagues including Jason Kintzler of PitchEngine (@jasonkintzler), Melanie Stachowiak of MarketWire (@melaniestack), Paul Roetzer, PR 20/20 (@paulroetzer), and David Weiner, PR Newswire (@davidweiner) to discuss the state of the PR industry and PR 2.0, with a strong focus on the value of the news release vs. the Social Media Release in a changing Web 2.0 world. Well suited for this discussion were panelists from two PR agencies, two wire services and the founder of a Social Media Release platform and social network that enable PR to effectively package stories with social content.