In my December 21st blog post, I announced that #PRStudChat would move forward with themed Twitter discussions. I also discussed that this week’s chat would “Focus on the Educator.” It’s our way of thanking educators for their hard work and for bringing real world learning into the classroom for students to experience public relations.
I’ve mentioned before that I’m a huge fan of National Public Radio (NPR). I listen to “The Takeaway” and “Morning Edition” every day driving to work. NPR keeps me company as I sit in traffic for over an hour driving up the Garden State Parkway. I heard a great segment the other morning. A surgeon being interviewed discussed how a simple checklist in the ER and in the Operating Room could save a life. He told a story about a man who came into the hospital with what looked like a small stab wound about an inch long. Because the proper questions were not asked in the ER, the man simply stated that he was stabbed at a Halloween party. Within 10 minutes the surgeon said that the man “crashed.” Apparently, the doctors in the hospital were not informed that the stab wound was so deep it punctured his aorta. He was stabbed with a bayonet (it was a costume party).
I’ve been working on my presentation to the graduates of Syracuse University’s Masters of Science and Communications Management program. The University is holding it’s reunion this coming weekend and I’ll be presenting on PR 2.0 and the state of the industry. Part of my presentation discusses the results of the Vocus survey, “PR Planning in 2010.” I participated in a Vocus Webinar in November 2009 and wrote about some of the findings just after the event. I wanted to share with you a few more of the thoughts from the 1,800 PR and marketing professionals (who participated in the survey and who perform PR functions), with respect to their roles in 2010.
On the first day of the year, I wanted to provide a preview my 2010 book-reading list. I read some excellent books in 2009 that I’ve shared in earlier reviews, from Chris Brogan and Julien Smith’s Trust Agents to Gary Vaynerchuk’s Crush It (both must read books). As mentioned in my post, “PR New Year’s Resolutions,” one of my resolutions is to read and review more books on my blog.
This is my first experience reading a book in the Dummies series. It’s also important to point out that I’m writing this review from the perspective of someone who is very familiar with social media and practices social media communications. Therefore, I’m offering my opinion on whether or not the book instructs people the way I would instruct them, as beginners of Social Media Marketing.
The holiday season reminds me of the song from the Sound of Music, “My Favorite Things.” Although there are many items on that list, I wanted to share a few of my favorite (PR 2.0) things that I’ve either read in 2009, or relied upon to get me through the year. Of course, I would love to mention everyone and everything that I find valuable online and read all year long, but then this wouldn’t be a blog post…it would be a BIG blog book .
It’s time to gear up for an amazing #PRStudChat year! We’re convinced that our community will continue to see growth and provide a tremendous amount of information and insight on the changing PR landscape, PR 2.0 strategy, new tools and best practice techniques, social media measurement and emerging technology, to name a few interesting topics, for PR students, educators and pros.
Valerie Simon (@valeriesimon) and I want to thank our #PRStudChat community for another fantastic Twitter discussion. Our chat session was based on giving the gift of learning. A great way to learn about your colleagues, friends and acquaintances is to listen to their New Year’s Resolutions. That’s exactly what we did; it was one of our first #PRStudchat question. We asked everyone: What’s your (PR related) New Year’s resolution?