In November, I’ll be moderating a panel at the PRSA International Conference in San Diego with several noteworthy authors. I’m really excited to have Joseph Jaffe (Join the Conversation), Ariel Hyatt (Music Success in Nine Weeks) and Juliet Powell (33 Million People in the Room) joining me for the panel session. We will be discussing the topic PR 2.0: R(e)volution. As a Public Relations professional, I’ve found the word “Revolution” or “Revolutionary” to be over used. I guess it’s because of the many news releases I’ve seen over the years that have talked about, “Our revolutionary or groundbreaking brands, products and services that will change your business, industry and the world.” For me to place Public Relations in the same sentence as the word “Revolution” – this is no ordinary shift for the profession.
I’ve spent years discussing the many change in Public Relations as a result of Web 2.0 and social media communications. I join my peers in tackling the challenges and embracing the benefits of these changes. As we teach our brands how to adapt, adjust and take advantage of a new approach and tools, we help them to find transparency, a human side, and the ability to reach their customers and other stakeholders with a customized story in a more meaningful manner. The result: they experience direct conversations and build better relationships.
There are a couple of Twitter books on my reading list including Twitterville by Shel Israel (@shelisrael) and Twitter Power by Joel Comm (@joelcomm). However, what I’m finding is that through experimentation with Twitter chats, I’m learning by doing and there are some excellent practices that I want to share.
I recently accepted an invitation to present a workshop at the Social Media for Executives event which takes place in Las Vegas on October 14th. When I first corresponded with @DoyleAlbee, I knew that this was the type of program that I would really enjoy because it’s an intimate, best known as mastermind workshops / retreats with senior level executives. This conference seemed a little different and offered the opportunity to feel connected to a group that would be able to dig into the heart of my topic. And, even though I found out that I was traveling to Houston the day of the event, I still wanted to participate. My workshop will be Skype presentation on Community Building: Turning Your Employees into Brand Champions.
I spoke to the members of the New Jersey Professional Services Marketing Group (NJPSMG) on Friday, September 18th. It was a packed room with B2B marketing professionals mostly in the accounting, legal and financial industries. My presentation focused on PR 2.0 and helping brands and their marketing and PR professionals learn the proper approach to connecting with clients and other important stakeholders in the social media landscape.
I thought the September 16th #PRStudChat was a dynamic, passionate and valuable discussion between PR pros, educators and students. I want to thank @valeriesimon for organizing and hosting the session and @briansolis for his insightful comments and his recent post Using Twitter to Connect PR Students, Educators and Professionals. I just reviewed the transcript and the amount of information shared was unbelievable. The opportunity to collaborate and share experiences is priceless. I hope that with each session we grow and learn together.
I’m so excited for our #PRStudChat on Wednesday, September 16th at noon. @valeriesimon and I have a few exciting announcements for this session. First, there’s a Putting the Public Back in Public Relations book giveaway for the participant who is the chat MVP (the person whose comment is retweeted the most). And, we also have a special guest appearance by my co-author, Brian Solis (@briansolis).
I was contacted by dna13 with a news release about their recent white paper on the best strategies for managing corporate reputations in today’s social media environment. The white paper was based on research that dna13 presented to the Reputation Institute’s Annual Conference earlier this year and information that was also compiled from the advice of experts in the public relations industry. Due to the tremendous response to the white paper, dna13 wanted to hear more insight from public relations professionals directly. So they are reaching out again to the PR community to get our feedback.