I was contacted by dna13 with a news release about their recent white paper on the best strategies for managing corporate reputations in today’s social media environment. The white paper was based on research that dna13 presented to the Reputation Institute’s Annual Conference earlier this year and information that was also compiled from the advice of experts in the public relations industry. Due to the tremendous response to the white paper, dna13 wanted to hear more insight from public relations professionals directly. So they are reaching out again to the PR community to get our feedback.
I first learned about Tamar Weinberg’s (@tamar) book, The New Community Rules: Marketing on the Social Web, from Chris Brogan’s blog Community and Social Media (@chrisbrogan). I’m very happy that Chris introduced me to this book and he was right when he said that this is a really well done book and Tamar “knocked it out of the park.” So far, I’ve never been disappointed with Chris’ recommendations! I’ve read many books on social media from Now Is Gone and The New Influencers to The New Rules of Marketing and PR and Marketing to the Social Web (all really good books by the way). But for me, Tamar’s book stands out as a very thorough step by step easy guide to the thinking and planning that goes behind social media marketing all the way through to the best practices of implementation (and, of course, where it make sense for you to engage in communities and how to do it the right way).
I have to admit I got caught up in the conversations on Twitter regarding Kim Kardashian and her new reality show about the world of public relations. The comments on Twitter ranged from “This is tragic for PR” to “Publicity does not equal public relations.” My immediate concern was that public relations would be portrayed the wrong way. Kim even stated in the People Magazine article, “It’s going to be really fun. It’ll show how there’s lots of drama and crisis in the PR world.” Crisis…yes, but we’d prefer to minimize the drama.
As savvy students begin the process of building relationships with the professionals they met on August 19th, we have the opportunity to develop a true community of PR professionals, students and educators. The next live group chat will take place on September 15th, the result feedback from the group. 59 participants responded to a poll, the results split fairly evenly between a weekly and a monthly Twitter chat. With the hectic nature of the start of the school year, we have opted for a monthly chat, but will certainly change this if there is a demand for a more frequent discussion.
Years ago, before I started my own agency, I worked for a pharmaceutical consultant conducting business research and then later developing marketing and PR programs for his customers. At the time, one of my main responsibilities was a report that provided monitoring and surveillance for pharmaceutical brands. It was, and still is, a tough competitive landscape. We kept our clients abreast with a monthly snapshot of their industry, with respect to the drug product pipeline, stock market expectations, industry trends, market issues/concerns, and insight into latest information delivered at pharmaceutical industry conferences.
Valerie Simon (@valeriesimon) and I just announced that #PRStudChat will be a monthly event. I was thrilled by the enthusiasm and incredible response we received by students and PR professionals on August 19th when we held our first discussion. Our Twitter chat was a success and we’re preparing for the next one.
Our #prstudchat is this week! The session will be a discussion between PR students and industry professionals on August 18, 2009 at 12:00 p.m. Valerie Simon (@valeriesimon) wrote an awesome article discussing the value of students and pros coming together to discuss the PR industry and how the chat session will allow students to determine if “PR is Right for Me.” We also set up a LinkedIn group to get the conversations started. I thought it would be fitting in this blog post to discuss some of the PR questions that so many students want to know, but may not have had the opportunity to ask.
I recently spoke at the Florida Public Relations Association’s (FPRA) National Conference in Boca Raton, Florida. It was an excellent conference with a variety of top notch speakers who covered topics ranging from Disney’s community relations program to the basics of SEO. I participated on a panel session, “PR under Fire” and discussed a few of the challenges in the PR industry today. One reason PR is under fire stems from PR professionals being seen as nothing more than handlers and facilitators of information. For years, unfortunately, our work has been reduced and described by the media and bloggers as broadcast messages in news releases with spin and hype that carry little value or meaning for the market. On a positive note, I also said that PR 2.0 would enable PR professionals to use social media to become influencers and to rebuild our reputation to the rightful status that we deserve.