Deirdre Breakenridge

March 21, 2011

The PR Influencer Characteristic Index: Rate Yourself

I’ve been examining the characteristics of an influencer and the rise to influence among a network of peers. I’ve narrowed it down to...

March 17, 2011

When you’re in your social media planning phases, an audit is critical to the success of your social communications program moving...

March 14, 2011

I was very happy to see the survey results of a joint study with Worldcom PR Group, the largest partnership of independent PR firms in the...

March 9, 2011

We’re gearing up for the #PRStudChat March 16th session at 8:30 p.m. ET, which is being developed, coordinated and run by several of our...

March 7, 2011

I want to move away from the influencer numbers (reach, resonance, relevance) for a moment and focus on the characteristics that...

March 4, 2011

recently blogged about PR Job mentoring responsibilities, but what about the responsibilities of the mentee? Last week I attended the NYC...

February 28, 2011

#PRStudChat kicked off 2011 with a new blog and the PRStudCast podcast series hosted by Harrison Kratz and Ashley Funderburk. Our Twitter...

February 24, 2011

Last night #PRStudChat had a very dynamic discussion with community members about the PR Influencer and how to build trust online. We...