Part I: Treat Every Meeting Like a First Interview

Part I: Treat Every Meeting Like a First Interview 3

This post is Part I of a two-part series on Treating Every Meeting Like a First Interview. When I mentor young professionals, we discuss the importance of preparing for a job interview.  A lot of emphasis is placed on preparation, which includes doing your homework on the company and the interviewer prior to your meeting. […]

PRStudChat Summertime Learning Opportunity for PR Students

PRStudChat Summertime Learning Opportunity for PR Students 1

While summertime may mean a break from the classroom, ambitious students and professionals understand the importance of learning every day. Public relations students, professionals and educators will gather together on Wednesday, July 16th at 8:30 p.m. ET for a Twitter based discussion on how to leverage social media for a career in public relations.

Carving out the Modern Day Communicator

Carving out the Modern Day Communicator 1

I had the privilege of speaking at the FutureComms 14 Conference in London on June 18th. Here are the Twitter highlights from the conference, if you’re interested in a day of the dynamic speakers, hot topics and plenty of insights all focused on one burning question … what is the future of communications? I opened the conference with a keynote discussing a communications journey; certainly not a simple or short one, but rather a long journey with constant changes, challenges, and rewards.

Radio: Seven Ways to Rock Your Next Interview

Radio: Seven Ways to Rock Your Next Interview 0

I’ve done hundreds of radio interviews throughout my career. They seem simple. After all, you just pick up a phone or visit a studio and have a conversation with the host. But radio interviews are nothing like normal conversations (unless your friends take listener phone calls and toss to a commercial break every few minutes!).

Special Announcement: #PRStudChat Celebrates its Four-Year Anniversary on Tuesday, August 27th

Special Announcement: #PRStudChat Celebrates its Four-Year Anniversary on Tuesday, August 27th 2

Four years ago, Angela Hernandez asked me to contribute to a blog interview series called, “Is PR Right for Me?” Little did we know at the time that my answers to Angela’s questions would spark a special chain of events … a DM between Valerie Simon and myself that emerged into a wonderful friendship, as well as the birth of our dynamic PR community, #PRStudChat.

Book Review: Digital Marketing Analytics

Book Review: Digital Marketing Analytics 0

I spent the last week in Rhode Island vacationing with my family. One of my favorite vacation activities was reading on the beach. My book of choice was Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World by Chuck Hemann and Ken Burbary. After finishing the book, I’m happy to report it was a great read.

Three Little Secrets to Find PR Expansion & Opportunity

Three Little Secrets to Find PR Expansion & Opportunity 6

On July 16th, I had the honor of speaking at the Council of PR Firm’s InternFest 2013.  More than 175 NYC interns gathered for a program at the NYU Kimmel Center.  With only 10 to 15 minutes for opening remarks, I wanted to offer young professionals a glimpse into the world of PR, through a […]

#Ethics in an Age of Social Media & Public Conversations 5

In an age of public conversations, ethical decision making and accurate communications are top of mind for the PR professional. With the public accessing social media for their news and information, the topic of ethics is even more prominent. The major professional associations provide a Code of Ethics to educate and guide PR professionals on the subject. However, with the shifting media landscape and technology advancing rapidly, communications ethics are challenged.

Six Ways to Prepare Office Staff For a Reporter’s Visit

Six Ways to Prepare Office Staff For a Reporter’s Visit 2

A local reporter is scheduled to visit your office in a few days to conduct an interview with you.

It’s a critical interview for your company, one that will impact your growth, your reputation, and your bottom line. You prepare for it carefully, huddling with your leadership team and preparing highly memorable media messages that will gain the audience’s attention—and trust. You may even conduct a mock interviewing session to gain comfort when answering challenging questions.

Professionalism, Responsibility and Communication 2

When on vacation in Taiwan, I always read one of the English-language newspapers to keep up with what’s going on both globally and locally. This year, I noticed a preponderance of articles, analyses, and commentaries addressing the issue of accurate communication in today’s mega-wired, anything-can-be-reported world.

The Media Landscape Survey: Highlights and Significant Findings

The Media Landscape Survey: Highlights and Significant Findings 2

Today’s PR professionals need to thoroughly understand the media landscape. Increased knowledge and the ability to navigate new channels helps them to build stronger relationships with journalists and to effectively communicate stories to the public. The changes we’ve seen to date have been swift and steady, making it even more important for us to stay abreast of the communication preferences of our media friends, especially as they experience monumental changes in their writing styles and reporting methods.

Join #PRStudChat on Tuesday, June 18th to Explore Generational Marketing: From iGen (Gen Z) to Baby Boomers 0

The summer of 2013 marks the one-year anniversary of a new generation of consumers who have entered into the marketplace and joined the workforce. This generation is known as iGen or Generation Z. Born between the years 1994 and 2004, iGen is significantly different than any of its predecessors. This generation is considered the most informed with an abundance of knowledge at its fingertips.

Four Quick Tips for Marketing to Bridge the Gap with IT 0

Have you ever come across an article that makes you look twice? I was perusing my husband’s CIO magazine (yes, a hard physical copy), during my usual morning “catch up on articles” routine, when the article, “No More Troubled Water” popped off the page. I was going to pass the article by, until I read the subhead … One Marketer Turned CIO Offers Four Key Techniques For Bridging the Gap Between IT and Marketing. I was immediately interested and happy that I did the double take.

 

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