International Relations: Social media Opens Doors, PR Builds Relationships

Last week I had the honor and the pleasure Skyping into the 10th Annual Iran PR Conference. If you were to ask me 10 years ago about my international PR work, my answer would have been much different than my response today. Social media plays a large role in opening doors to an international network, but it’s PR that makes the relationships blossom and grow.


PRStudChat Kicks off the New Year with Startup PR

For students and recent grads with an entrepreneurial spirit, startups provide an ideal training ground to expand your skills, witness the ins and outs of growing a business from the ground up, and gain a wide-range of valuable, hands-on experiences.

Starting the Year in an Age of Context: A Book Review

I selected the Age of Context by Robert Scoble and Shel Israel as the book I would read and review to close out the year. The perfect selection, as the information presented is a great way to begin the New Year with new ideas and a fresh perspective on life changing technology . The authors neatly package the chapters in the book to present the future of mobile, social media, data, sensors, and location, which are five driving forces.

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Growing Your Network in 2014

Nowadays, having a stacked resume and good credentials isn’t enough. I’m sure you’ve heard the expression, “it’s all about who you know,” and thought it was just a saying; however, it is much more than that – it’s the truth. Why you ask? While you might have the best resume and be the best candidate for the job, there are dozens and sometimes hundreds of applications vying for the same job. You will need someone helping your application stand out and get noticed.

Media Training Bible

Seven Reasonable “Pre-Conditions” For an Interview

I recently received an email from a reader who was arranging an interview for a client.

He wondered whether it was possible to put a written agreement in place with the producer prior to the interview that would prohibit the crew from using any ‘gotcha’ moments in which an unexpected document or video clip might be produced during the interview.

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2014: A Year of New Initiatives

It’s almost the end of the year. I usually write a “Trends in PR” or a “New…

Continuing Education…Is It “Learning” or “Information Overload”?

I’ve finally come down from the “high” that I always experience after attending the PRSA International Conference. In a nutshell, the conference was four days of learning, learning, and learning along with nonstop networking opportunities.


Be the Smartest Person in the Room

I’ve always believed you learn more from your experiences or what your teacher says rather than from a textbook. I know you remember a phrase, a quote or a speech one of your professors gave that still resonates with you to this day. During my junior year in college, my professor told the entire class to, “always be the smartest person in the room.” Seems simple enough, right? And then it sets in …

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