It seems more and more businesses are trying to figure out Gen Y aka Millennials these days. First off…what is a Millennial? Some countries define the generation as anyone born from 1980 to the early 2000s; however, in the U.S. and the U.K. it is defined as anyone born from 1980 to the early 1990s – we’ll go with that one.
Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. I offered several tips on meeting preparation from research on the meeting attendees to planning your own goals and objectives. Of course, treating every meeting as if it were a first means more time and effort on […]
This post is Part I of a two-part series on Treating Every Meeting Like a First Interview. When I mentor young professionals, we discuss the importance of preparing for a job interview. A lot of emphasis is placed on preparation, which includes doing your homework on the company and the interviewer prior to your meeting. […]
The Public Relations Society of America chooses September as the month to remind its members of the importance of ethical thought and behavior. Other communication organizations, including the International Association of Business Communicators and the International Public Relations Association for example, also emphasize ethical practice in their membership information.
That three word phrase continues to ring in my head from the moment my dad said to me years ago before basketball practice or baseball workshops. He wanted me to go and learn everything I possibly could. “Be a sponge and soak up everything they tell you.” Of course, my dad was talking to me about sports, but I feel like that mentality is what got me to where I am today and continues to help me grow in my professional career.
I’ve done hundreds of radio interviews throughout my career. They seem simple. After all, you just pick up a phone or visit a studio and have a conversation with the host. But radio interviews are nothing like normal conversations (unless your friends take listener phone calls and toss to a commercial break every few minutes!).
Four years ago, Angela Hernandez asked me to contribute to a blog interview series called, “Is PR Right for Me?” Little did we know at the time that my answers to Angela’s questions would spark a special chain of events … a DM between Valerie Simon and myself that emerged into a wonderful friendship, as well as the birth of our dynamic PR community, #PRStudChat.
I spent the last week in Rhode Island vacationing with my family. One of my favorite vacation activities was reading on the beach. My book of choice was Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World by Chuck Hemann and Ken Burbary. After finishing the book, I’m happy to report it was a great read.
On July 16th, I had the honor of speaking at the Council of PR Firm’s InternFest 2013. More than 175 NYC interns gathered for a program at the NYU Kimmel Center. With only 10 to 15 minutes for opening remarks, I wanted to offer young professionals a glimpse into the world of PR, through a […]
I’ve had easily a half-dozen or more one-on-one conversations this summer with students – current and former – from Curry College, where I teach PR full-time in our undergraduate Communication Department, and Regis College, where I teach part-time in the graduate Organizational and Professional Communications program.
In an age of public conversations, ethical decision making and accurate communications are top of mind for the PR professional. With the public accessing social media for their news and information, the topic of ethics is even more prominent. The major professional associations provide a Code of Ethics to educate and guide PR professionals on the subject. However, with the shifting media landscape and technology advancing rapidly, communications ethics are challenged.
A local reporter is scheduled to visit your office in a few days to conduct an interview with you.
It’s a critical interview for your company, one that will impact your growth, your reputation, and your bottom line. You prepare for it carefully, huddling with your leadership team and preparing highly memorable media messages that will gain the audience’s attention—and trust. You may even conduct a mock interviewing session to gain comfort when answering challenging questions.
When on vacation in Taiwan, I always read one of the English-language newspapers to keep up with what’s going on both globally and locally. This year, I noticed a preponderance of articles, analyses, and commentaries addressing the issue of accurate communication in today’s mega-wired, anything-can-be-reported world.
Crisis planning has become somewhat of an art form since the 1980’s thanks to Johnson & Johnson’s deft handling off the Tylenol crisis. They set the gold standard. They acted very fast recalling every Tylenol capsule in America, and then quickly introducing tamper-proof bottles.
Most people don’t know how to use a telephone. Sure, they talk on the phone with their family, friends, and business contacts every day. But the telephone habits they use during those calls are radically different from the ones they need for print or radio interviews conducted by phone, known as “phoners.”
Today’s PR professionals need to thoroughly understand the media landscape. Increased knowledge and the ability to navigate new channels helps them to build stronger relationships with journalists and to effectively communicate stories to the public. The changes we’ve seen to date have been swift and steady, making it even more important for us to stay abreast of the communication preferences of our media friends, especially as they experience monumental changes in their writing styles and reporting methods.
Join #PRStudChat on Tuesday, June 18th to Explore Generational Marketing: From iGen (Gen Z) to Baby Boomers 0
The summer of 2013 marks the one-year anniversary of a new generation of consumers who have entered into the marketplace and joined the workforce. This generation is known as iGen or Generation Z. Born between the years 1994 and 2004, iGen is significantly different than any of its predecessors. This generation is considered the most informed with an abundance of knowledge at its fingertips.