PRStudChat & PR20Chat Kick off the Busy Season With a “Back to School #PRToolkit” Twitter Chat on Sept. 9th

PRStudChat & PR20Chat Kick off the Busy Season With a “Back to School #PRToolkit” Twitter Chat on Sept. 9th 2

Where did the summer go? It’s September, which, for most, marks the busy season. Vacation is over and our students, educators and pros are either back in the classroom or busy at work. On September 9th at 8:30 p.m. ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”

What’s in Your Fall 2014 Communications Toolkit?

What’s in Your Fall 2014 Communications Toolkit? 2

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “Tech Tested” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways.

Guest Post: The PR Generalist vs. The Industry Specialist

Guest Post: The PR Generalist vs. The Industry Specialist 2

A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One […]

Six Tips to Maximizing the Virtual Learning Environment 1

More colleges and universities are moving to online education, blending the online and offline experience or offering complete online classes for their students. Massive Open Online Courses (MOOCs) are becoming popular and the class sizes are enormous. Technology is driving the changes we see today.

Six Ways To Rock Your Next Skype or Webcam Interview

Six Ways To Rock Your Next Skype or Webcam Interview 1

Many news programs use Skype (or similar technologies) to interview spokespersons. Doing so makes sense for cash-strapped news organizations—instead of sending a camera crew to your home or office at great expense, they can save money by asking you to remain at your desk and conduct the interview via Skype.

PRStudChat Announcement: Public Relations: But Is It Ethical?

PRStudChat Announcement: Public Relations: But Is It Ethical? 0

On October 1, 2013 at 8:30 p.m., #PRStudChat will present “Public Relations: But Is It Ethical?” for our students, educators and professionals. The session will focus on ethics in public relations and the ever-changing challenges confronting PR professionals. Students will get a chance to test their knowledge of ethics, and professionals will have the opportunity to share insights and experiences.

Seven Ways To Respond To a Negative News Story

Seven Ways To Respond To a Negative News Story 1

I’m occasionally asked whether it’s ever appropriate to “freeze a reporter out,” or refuse to speak to him again. Whenever I hear that, I immediately think of a scene out of The Godfather or Fatal Attraction, complete with horse’s head and boiled bunny. I imagine frustrated interviewees suddenly appearing as caped crusaders, exacting their revenge on unfair journalists by “rubbing them out.”

It May Be ‘Great PR’…But Is It Ethical?

It May Be ‘Great PR’…But Is It Ethical? 4

The Public Relations Society of America chooses September as the month to remind its members of the importance of ethical thought and behavior. Other communication organizations, including the International Association of Business Communicators and the International Public Relations Association for example, also emphasize ethical practice in their membership information.

Guest Post: Be A Sponge

Guest Post: Be A Sponge 0

That three word phrase continues to ring in my head from the moment my dad said to me years ago before basketball practice or baseball workshops. He wanted me to go and learn everything I possibly could. “Be a sponge and soak up everything they tell you.” Of course, my dad was talking to me about sports, but I feel like that mentality is what got me to where I am today and continues to help me grow in my professional career.

Radio: Seven Ways to Rock Your Next Interview

Radio: Seven Ways to Rock Your Next Interview 0

I’ve done hundreds of radio interviews throughout my career. They seem simple. After all, you just pick up a phone or visit a studio and have a conversation with the host. But radio interviews are nothing like normal conversations (unless your friends take listener phone calls and toss to a commercial break every few minutes!).

Special Announcement: #PRStudChat Celebrates its Four-Year Anniversary on Tuesday, August 27th

Special Announcement: #PRStudChat Celebrates its Four-Year Anniversary on Tuesday, August 27th 2

Four years ago, Angela Hernandez asked me to contribute to a blog interview series called, “Is PR Right for Me?” Little did we know at the time that my answers to Angela’s questions would spark a special chain of events … a DM between Valerie Simon and myself that emerged into a wonderful friendship, as well as the birth of our dynamic PR community, #PRStudChat.

Book Review: Digital Marketing Analytics

Book Review: Digital Marketing Analytics 0

I spent the last week in Rhode Island vacationing with my family. One of my favorite vacation activities was reading on the beach. My book of choice was Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World by Chuck Hemann and Ken Burbary. After finishing the book, I’m happy to report it was a great read.

Three Little Secrets to Find PR Expansion & Opportunity

Three Little Secrets to Find PR Expansion & Opportunity 6

On July 16th, I had the honor of speaking at the Council of PR Firm’s InternFest 2013.  More than 175 NYC interns gathered for a program at the NYU Kimmel Center.  With only 10 to 15 minutes for opening remarks, I wanted to offer young professionals a glimpse into the world of PR, through a […]

#Ethics in an Age of Social Media & Public Conversations 6

In an age of public conversations, ethical decision making and accurate communications are top of mind for the PR professional. With the public accessing social media for their news and information, the topic of ethics is even more prominent. The major professional associations provide a Code of Ethics to educate and guide PR professionals on the subject. However, with the shifting media landscape and technology advancing rapidly, communications ethics are challenged.

Six Ways to Prepare Office Staff For a Reporter’s Visit

Six Ways to Prepare Office Staff For a Reporter’s Visit 2

A local reporter is scheduled to visit your office in a few days to conduct an interview with you.

It’s a critical interview for your company, one that will impact your growth, your reputation, and your bottom line. You prepare for it carefully, huddling with your leadership team and preparing highly memorable media messages that will gain the audience’s attention—and trust. You may even conduct a mock interviewing session to gain comfort when answering challenging questions.

Professionalism, Responsibility and Communication 2

When on vacation in Taiwan, I always read one of the English-language newspapers to keep up with what’s going on both globally and locally. This year, I noticed a preponderance of articles, analyses, and commentaries addressing the issue of accurate communication in today’s mega-wired, anything-can-be-reported world.

 

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