On Tuesday, October 13th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss PR education and learning in the classroom. Ai Zhang, a professor at Stockton University in New Jersey, will host the Twitter chat. Professor Zhang has been instrumental in developing the PR courses at Stockton, and she is also the faculty advisor for the school’s PRSSA Chapter.
As I’m sure you’re well aware by now, whether you work in PR or not, it’s really hard to define public relations. According to the Public Relations Society of America (PRSA), the leading trade organization in our industry, “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Ummm…that’s pretty vague. What does it mean? How do we translate that into concepts and practices that will add value to our clients and organizations?
Public relations professionals are required to have many skills these days, from excellent writing to knowing how to read data or to be efficient. It’s no secret that to succeed in PR you need to be a “forever student”, always learning, always ahead of trends and constantly improving your craft. During my career, I have noticed that one particular skill is often overlooked when it comes to training new PR pros and that is customer service.
It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “Tech Tested” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways.
A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One […]
I spent a good part of last week in Orlando at the Florida Public Relations Association (FPRA) Annual Conference. After my session concluded, there was one question, which stood out in my mind. I was so pleased to have a young professional approach me to ask, “How do you get ahead in public relations and […]
It seems more and more businesses are trying to figure out Gen Y aka Millennials these days. First off…what is a Millennial? Some countries define the generation as anyone born from 1980 to the early 2000s; however, in the U.S. and the U.K. it is defined as anyone born from 1980 to the early 1990s – we’ll go with that one.
Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. I offered several tips on meeting preparation from research on the meeting attendees to planning your own goals and objectives. Of course, treating every meeting as if it were a first means more time and effort on […]
This post is Part I of a two-part series on Treating Every Meeting Like a First Interview. When I mentor young professionals, we discuss the importance of preparing for a job interview. A lot of emphasis is placed on preparation, which includes doing your homework on the company and the interviewer prior to your meeting. […]
While summertime may mean a break from the classroom, ambitious students and professionals understand the importance of learning every day. Public relations students, professionals and educators will gather together on Wednesday, July 16th at 8:30 p.m. ET for a Twitter based discussion on how to leverage social media for a career in public relations.
I had the privilege of speaking at the FutureComms 14 Conference in London on June 18th. Here are the Twitter highlights from the conference, if you’re interested in a day of the dynamic speakers, hot topics and plenty of insights all focused on one burning question … what is the future of communications? I opened the conference with a keynote discussing a communications journey; certainly not a simple or short one, but rather a long journey with constant changes, challenges, and rewards.
Understanding the technology use of younger generations can often appear as something that’s far out of reach from the world of older professionals. Unlike generations before, Millennials have grown up with immediate access to various forms of technology and an extremely pervasive and media saturated society. The gap between generations in this way can be problematic for businesses attempting to market to a younger demographic. With the Youth Tech Briefing USA 2014, Voxburner is making an effort to bridge a gap in understanding between businesses and their targeted audience by interviewing over one thousand 16 to 24 year olds across the United States.
Every week, I look forward to a good tweet chat discussion. Participating in the conversation or even just following along is a great way to learn, get inspired and to meet interesting people. Joining a tweet chat discussion is a new way to network and it’s proving to be effective. However, what happens after a tweet chat is over? The hour is up and people go their separate Twitter ways. Too often it seems that the dynamic interactions end after the event and some of the great connections are lost.
Now that school is out many of our students have started interning or they are working full-time in the field. They’ve been building their resumes and portfolios from the start of their school careers, knowing that graduation was always just around the corner.
In an effort to further help our students, as they explore their PR and communication career options, #PRStudchat invites you to join a community discussion on Wednesday, June 25th at 8:30 p.m. ET, focusing on the topic “Building Your Brand to Land Your Dream Job.”
The question, “What is the future of communications?” is the question of the year; one that’s being addressed in many different professional circles. On May 28th, I participated in a Google Plus on air hangout with Adam Cranfield, Neville Hobson, Danny Whatmough and Paul Sutton to answer some very targeted questions about PR and communications moving forward. You can check out the videos below for an introduction to the larger discussion that will continue on June 18th at the FutureComms 14 Conference in London. I’ll be delivering the opening keynote address, sharing my thoughts on how we need to move forward as modern communicators.
After reading Spin Sucks by my friend, Gini Dietrich, I was inspired to do a video post. This book packs a punch with helpful information, useful examples and how to move forward to tell a better story. I also engaged Gini in a Q&A so you can learn more about the book and to embrace what communications and reputation management looks like today and in the future.
Being in PR and marketing is an instant invitation to participate in your company’s social media program. You’re automatically designated as the “employee social champions” who in most cases will come together and be a part of your organization’s social vision and strategy, development of social guidelines and policies, creation and sharing of content and engagement with stakeholders in online communities.