In a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources? As a contemporary PR practitioner in the new digital age, I don’t know where I’d be without the tools in this post.
In this two-part series, we are examining how some people naturally gravitate towards platform building, and what companies can do to harness that talent. Humanizing your company can be an immense competitive advantage. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand.
There’s something in the DNA of people like Deirdre Breakenridge, Chris Brogan, Mitch Joel, Michael Hyatt, and Darren Rowse that propel them to grow remarkable platforms. Some might chalk up their success to their early adoption of blogging and social media. But that’s not fair or accurate. You could take away each of their respective platforms (blog, Facebook Page, Twitter followers, etc.), and I am willing to bet they’d be back in no time with a new one.
I hear and use the term over and over…we all do…“professionalism.” In our hearts and heads, we also all think we know what it means. But do we really? I face the challenge of defining professionalism almost every day PR…PR Case Studies…and others) at Curry College.
The industry is thriving. Facebook is 10 and social networking apps are sprouting like spring flowers in bloom. The digital realm is a noisy place full of opportunities for PR pros, marketers and communicators. But with the meteoric rise of social media for brands, in comes further challenges that face communications campaigns.
ver the past year or so, I’ve gotten into something I never thought I would get into when I was younger – running. This past weekend, after about 3-4 months of training, I completed my first marathon and while I didn’t quite get the time I wanted, I not only feel accomplished, but even more driven. I know I can do better and I am already trying to lay out races throughout the year to prepare for another marathon.
A recent article in the Boston Globe Magazine caught my attention for a combination of right and wrong reasons. Sporting the title “The Revolt of the Unpaid Intern,” the piece struck me as a somewhat “breathless” condemnation of internship programs in general. The front-page photo of a hapless “intern” schlepping coffee and an armful of papers for filing didn’t help.
Have you thought about the potential of mobilizing your entire workforce through social media rather than one or two individual voices? What are the steps to harness the power of social media within the organization? I’ve been doing a lot of work in the area of social media policy development, training and governance over the past few years. A friend and colleague, Eric Schwartzman (@ericschwartzman), CEO of social media training provider Comply Socially, shares my passion for educating companies on how they can leverage social media effectively.
Last week I had the honor and the pleasure Skyping into the 10th Annual Iran PR Conference. If you were to ask me 10 years ago about my international PR work, my answer would have been much different than my response today. Social media plays a large role in opening doors to an international network, but it’s PR that makes the relationships blossom and grow.
For students and recent grads with an entrepreneurial spirit, startups provide an ideal training ground to expand your skills, witness the ins and outs of growing a business from the ground up, and gain a wide-range of valuable, hands-on experiences.
I selected the Age of Context by Robert Scoble and Shel Israel as the book I would read and review to close out the year. The perfect selection, as the information presented is a great way to begin the New Year with new ideas and a fresh perspective on life changing technology . The authors neatly package the chapters in the book to present the future of mobile, social media, data, sensors, and location, which are five driving forces.
Nowadays, having a stacked resume and good credentials isn’t enough. I’m sure you’ve heard the expression, “it’s all about who you know,” and thought it was just a saying; however, it is much more than that – it’s the truth. Why you ask? While you might have the best resume and be the best candidate for the job, there are dozens and sometimes hundreds of applications vying for the same job. You will need someone helping your application stand out and get noticed.
I recently received an email from a reader who was arranging an interview for a client.
He wondered whether it was possible to put a written agreement in place with the producer prior to the interview that would prohibit the crew from using any ‘gotcha’ moments in which an unexpected document or video clip might be produced during the interview.
It’s almost the end of the year. I usually write a “Trends in PR” or a “New Year’s Resolution” post. However, this year, I’ve decided to do something different. My post focuses on driving your own change / expansion by trying something new in 2014. I’m going to challenge you to step out of your […]
I’ve finally come down from the “high” that I always experience after attending the PRSA International Conference. In a nutshell, the conference was four days of learning, learning, and learning along with nonstop networking opportunities.
I’ve always believed you learn more from your experiences or what your teacher says rather than from a textbook. I know you remember a phrase, a quote or a speech one of your professors gave that still resonates with you to this day. During my junior year in college, my professor told the entire class to, “always be the smartest person in the room.” Seems simple enough, right? And then it sets in …